#MarketingShake – Valli Lakshmanan - Get, Set, Mobile.

27

description

Valli Lakshmanan. Owner Betaburo, en #MarketingShake, by amdia. www.amdia.org.ar/marketingshake by amdia www.amdia.org.ar/marketingshake

Transcript of #MarketingShake – Valli Lakshmanan - Get, Set, Mobile.

Page 1: #MarketingShake –  Valli Lakshmanan - Get, Set, Mobile.
Page 2: #MarketingShake –  Valli Lakshmanan - Get, Set, Mobile.

Get. Set. Mobile!Valli Lakshmanan @itsvalli

Page 3: #MarketingShake –  Valli Lakshmanan - Get, Set, Mobile.

turbulence /ˈtəːbjʊl(ə)ns/ noun

!

violent or unsteady movement of air or water, or of some other fluid. !

a state of conflict or confusion.

During their lifetimes, every man and woman will stumble across a great opportunity. Sadly, most of them will simply pick themselves up, dust themselves down and carry on as if nothing ever happened

Winston Churchill

Page 4: #MarketingShake –  Valli Lakshmanan - Get, Set, Mobile.
Page 5: #MarketingShake –  Valli Lakshmanan - Get, Set, Mobile.
Page 6: #MarketingShake –  Valli Lakshmanan - Get, Set, Mobile.

Apple & Samsung aren’t in this chart. They have registered 28-30% & 12-15% respectively over the last 4 quarters.

Page 7: #MarketingShake –  Valli Lakshmanan - Get, Set, Mobile.

Voice 36%

SMS 43%

Data 17%

Others 4%

Where is Telecom business headed?

Q3 2013 IBM Global Value Study

Page 8: #MarketingShake –  Valli Lakshmanan - Get, Set, Mobile.
Page 9: #MarketingShake –  Valli Lakshmanan - Get, Set, Mobile.

Bad debt ratio of Banks - loans, credit card, mortgages?

Healthcare Insurance

companies’ margin?

Number of Airline

companies in Red?

>30% >65% >80%

Page 10: #MarketingShake –  Valli Lakshmanan - Get, Set, Mobile.
Page 11: #MarketingShake –  Valli Lakshmanan - Get, Set, Mobile.

Shrink an inverter down to something smaller than a laptop (smaller by 10x) and you’ll win a million dollars. And help revolutionise electricity for the next century. littleboxchallenge.com

Page 12: #MarketingShake –  Valli Lakshmanan - Get, Set, Mobile.

It’s not what you look that matters, it’s what you seeHenry David Thoreau

Page 13: #MarketingShake –  Valli Lakshmanan - Get, Set, Mobile.

Experience is everything

Mobile as a product /service

Let’s make things

Page 14: #MarketingShake –  Valli Lakshmanan - Get, Set, Mobile.
Page 15: #MarketingShake –  Valli Lakshmanan - Get, Set, Mobile.

Content ≠ Experience

Page 16: #MarketingShake –  Valli Lakshmanan - Get, Set, Mobile.

Does it deserve to exist? How does it make you feel? Will it make life better?

Page 17: #MarketingShake –  Valli Lakshmanan - Get, Set, Mobile.
Page 18: #MarketingShake –  Valli Lakshmanan - Get, Set, Mobile.

Experience is everything

Mobile as a product /service

Let’s make things

Page 19: #MarketingShake –  Valli Lakshmanan - Get, Set, Mobile.

Transport. Uber. Hailo. Waze. Banking/Finance. Pingit. Zopa. Healthcare. Scanadu. WebMD. Education. Coursera. Skillshare. Messaging. WhatsApp. WeChat. Quantified Self. Fitbit. Jawbone Up.

Page 20: #MarketingShake –  Valli Lakshmanan - Get, Set, Mobile.
Page 21: #MarketingShake –  Valli Lakshmanan - Get, Set, Mobile.

Speed of access. Permanence. Knowledge. Personal. Power.

Page 22: #MarketingShake –  Valli Lakshmanan - Get, Set, Mobile.

Experience is everything

Mobile as a product /service

Let’s make things

Page 23: #MarketingShake –  Valli Lakshmanan - Get, Set, Mobile.

A good idea today is better than a perfect idea tomorrow

Page 24: #MarketingShake –  Valli Lakshmanan - Get, Set, Mobile.

1. Solving real problems. 2. With empathy. 3. By building prototypes. 4. And testing in small communities. 5. To learn and apply sooner. 6. Then build and ship. 7. Scale.

Page 25: #MarketingShake –  Valli Lakshmanan - Get, Set, Mobile.

idea-of-the-day.tumblr.com

Page 26: #MarketingShake –  Valli Lakshmanan - Get, Set, Mobile.

Best way to predict the future is to create one!

Page 27: #MarketingShake –  Valli Lakshmanan - Get, Set, Mobile.

Thank You! @itsvalli