MARKETING YOUR SOCIAL ENTERPRISE...Marketing Your Social Enterprise (MYSE) gives you the space and...
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• Gain clarity of the role of marketing in developing your social enterprise • Use market research to understand your customers and environment • Apply practical marketing concepts to assess the feasibility of your idea • Identify effective promotional methods for your organisation 2 DAYS | FORT WILLIAM | 28 & 29 MAY 2015 MARKETING YOUR SOCIAL ENTERPRISE
Transcript of MARKETING YOUR SOCIAL ENTERPRISE...Marketing Your Social Enterprise (MYSE) gives you the space and...
• Gain clarity of the role of marketing in developing your social enterprise
• Use market research to understand your customers and environment
• Apply practical marketing concepts to assess the feasibility of your idea
• Identify effective promotional methods for your organisation
2 DAYS | FORT WILLIAM | 28 & 29 MAY 2015
MARKETING YOUR SOCIAL ENTERPRISE
MARKETING YOUR SOCIAL ENTERPRISE
Are you working on a great idea for a social enterprise? It is critical to ensure that your potential customers and the environment will support your idea and that their needs and motivations align with your strategic marketing decision-making.
Marketing Your Social Enterprise (MYSE) gives you the space and support to develop your understanding and provide you with practical tools to assess the feasibility of your enterprise.
ON THIS PROGRAMME YOU WILL:
• Develop your understanding of the role of marketing in business development and planning
• Evaluate your customers, service users and stakeholders and clarify your relationship with each group
• Analyse your organisation’s external environment to identify the opportunities and potential threats to your enterprise
• Explore different approaches to market research to identify the need and benefit of your product/service
• Understand the various elements of a marketing strategy and assess promotional methods suitable for your social enterprise
LEARNERS
This programme is aimed at individuals or organisations within the third sector, who are interested in developing their marketing knowledge and skills to optimise promotion of their products and services.
PROGRAMME DETAILS
DURATION: 2 days
DATES: 28 & 29 May 2015
TIME: 10am - 4pm
VENUE: Fort William
COST: Fully funded
With the support of partner organisations, we are able to offer this programme to you at no cost.
HOW TO APPLY
Confirm your place by submitting your online booking form. For more information, please contact:
Kate McArdle
01463 238 088 | [email protected]
Social Enterprise Academy is an accredited Institute of Leadership and Management Centre It is a company limited by guarantee registered in Scotland No. 272855 and Scottish Charity SC035936
CLICK HERE TO APPLY ONLINE
@SocEntAcademy SocEntAcademy www.socialenterprise.academy
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