Marketing your small business on a shoestring short
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Transcript of Marketing your small business on a shoestring short
Marketing Your Business on a Shoestring
Tips & Tricks for Low-cost Marketing with Big-cost Results!
Your Passion
• You Finally Launch Your New Business after Planning it For Awhile!
• You Build it – • They will come Right??
• What’s Next? • $$$$$$$$ Flows in! Or Not!
Traditional Marketing
• Postcards - 1-2% return • Coupons – often forgotten • Newspaper Ads - rarely seen • Magazine Ads - can be costly • Billboards – very expensive • Radio – when listening? • Television – Not affordable
New Marketing
• E-Mail Blast – Mail Chimp, Constant Contact • Website – Signup Forms, Links • Social Media – Facebook, Twitter, LinkedIn • Online Ads – Google, Facebook • Online Coupons - Groupon • Mobile Marketing -
Dallas Business Journal January 20-26, 2012
“Fully embrace social media and business apps.” – Jay Jerrier with ‘Cane Rosso’ Restaurant
FACEBOOK FOR BUSINESS
• Business Page – Vanity Pages • Claim Places Name • Website Replica – Versions – Like/ Not Like • Links to Website – Facebook website • Facebook Ads • Contests and More
Facebook Timeline
Facebook Website
Places Page
Facebook Ads 1) Hate Long Lines at the Mall?
2) Decrease Holiday Chaos?
3) Holiday Travel Plans?
TWITTER FOR BUSINESS
• Customer Service – 140 characters • Instantaneous Feedback & Correct Negative
Comments • Get the Lingo - @ , # • Special Timely Promotions – On sale next 30
minutes • Shorten urls – use them
@Connect - Interactions
Advertising
@Connect - Mentions
Advertising
#Discover Stories
Tweets About Mountain Lions
#Discover Activity
#Discover -Who to Follow
Paid Advertisement
#Discover- Find Friends
#Discover – Browse Categories
Travel Category
Bed & Breakfast
Paid Ads
Enhanced Profile Page
835 x 90 pixel header
Profile Page
Twitter Lists
Twitter Apps
Super Bowl Ad
835 x 90 pixel header
YOU TUBE FOR BUSINESS
• Create a Channel for Your Business • Customize Your Channel Background • Create Videos • Subscribe to Relevant Channels • Engage Your Customers - make comments,
provide valuable information
Create a Business Channel
Create Channel- Step 2
Customize Channel’s Background
Editing Options Menu
New Channel Background
Featured Tab
Description
Links
Create Videos
Subscribe to Relevant Channels
Options
Playlists
Videos for Subscription Channels
Select Channels
Engage Your Customers
Activity Setting for Feed
Bed & Breakfast
B&B Video
Paid Ad
MOBILE MARKETING OPTIONS
ONLINE ADVERTISING
SMS/ TEXT MESSAGES
SCAN QR CODES
TEXT MESSAGES FOR BUSINESS
• Appointment reminders • Check-in information • Directions to office. • Promotional specials- limited time
QR CODES AND BUSINESS
Product for Sale has a QR code
Scan QR code with Smart Phone
Mobile Information Website about this Foosball Table
MOBILE BANNER ADS
Mobile Banner Gif, animated gif or jpeg
PUTTING THE PIECES TOGETHER
WEBSITE
SOCIAL MEDIA MARKETING
MOBILE MARKETING
Customer Sales Funnel
Newsletter White Paper
Request Quote Follow-up Email Classify Lead
Phone Call Finalize Sale
Track Customers in Funnel
• Use Spreadsheet or some CRM tool to keep track of customer.
• Database backend for saving customer information received.
• Calendar mechanism to schedule daily tasks. • Don’t Forget the Follow-up. • May take more than one pass through the
funnel.
Measuring Effectiveness
• Google Analytics – for website- Free • Facebook Insights – Free if Business Page • Twitter Advertiser Analytics – Free & paid –
Sign-up required • YouTube Analytics – Free
Google Analytics
http://www.google.com/analytics
Analytics Dashboard
Facebook Insights
Twitter Ad Analytics
YouTube Analytics
Next Steps
• Setup your business accounts on social media. • Create a newsletter, blog & website. • Interact, Monitor & Adjust!
• Questions - [email protected]