Hello from frank!

Nice to meet you

I'm Lucy Hart.

A director at Frank and,

among other things, a

measurement geek

@lucyhart lucyhart@frankpr.it

A small agency that

just happens to be big

PUBLIC REACTIONS

This is us. We’re Frank PR – there are 70 of us in Camden

Talented people who mastermind

brilliant campaigns which

create…

We also have Frank

offices in

Manchester,

Sydney & New York

This is frank

Public REACTIONS = Creating third-party reactions that transform consumer relationships with brands

Being talked about, trending, liking, sharing, watching, visiting, eating, buying: you name it, we create it.

The new pr?

Talkability® is just one of

those reactions

Want PR or need Public Reactions?

WE DO IT For all sorts of people

http://www.franktrophycabinet.com/

And We create reactions in all sort of ways...

o  Advertorials, Promotions and competitions

o  BRAND AWARENESS

o  Comms planning

o  Communications audits

o  Community management

o  Conference speaker platforms

o  Copywriting

o  Corporate & executive profiling

o  Creative brainstorming and planning

o  Digital and online content

o  Evaluation

o  Events and experiential

o  Agendaneering

o  Creative engine room

o  Media relations

o  News creation o  Influencer mapping,

immersion and targeting

o  Issues and crisis consultancy and management All those

capabilities! And some people think all PRs do is long

lunches...

o  Roadshows and tours

o  Sponsorship

o  Strategic partnerships

o  STRATEGIC PROGRAMME DEVELOPMENT

o  Trade press liaison

o  Trend spotting and analysis

We do it pretty well…

http://www.franktrophycabinet.com/

And winning a few awards along the way. Check out…

It's all about outcomes

Pioneering industry evaluation: Triple a

Awareness Acknowledge Action

pay

own

earn

XX Advertising impressions XX Advertorials reach

XX Google Ad words reach Xx FB ads reach

XX reach via targeted advertising % brand awareness/ sentiment +/-

ve % via advertising XX PPC web visitors

XX ad conversions Sales/ enquiries via paid for

XX FB page interactions Twitter trending

Natural search ranking Sales/ enquiries on own channels

XX bounce rate Page impressions

Dwell time XX Twitter interactions

% brand awareness/ sentiment +/-ve % via editorial

Consumers sharing content/ blogs, RTs

XX YouTube/ content views

XX UGC Tweets & followers/ fans XX Likes/ group joins

XX sales/ enquires via PR XX event attendees

XX website traffic XX SEO optimised press stories

XX social media traffic

XX AVE XX number of pieces

Xx messaging delivery % Agree golden basket

We understand budget might be tight

Which is why we think these might really help!

here our favouritesand why…

Why are digital monitoring and evaluation processes so important?

Most importantly, see how social media is directly benefiting

Your business

Track preferences of your existing Customers and

potential customers

See what they are talking about, what

they respond to most, and what they want

from you

What's the point in doing a good job…

…if we don't know how to shout about it?

How can we measure one fan's engagement over

another?  

what is the cost equivalent of a facebook Like?

How much is a retweet worth to

our business?

Social media ROI can be difficult to evaluate…

But that doesn't mean we shouldn't do it

It can be easier than you think

Google is king

'Comprehensive' searches paired with 'as it happens' best

Search news, blogs, forums and more with keywords

Quick and easy to set up – multiple terms

Monitor rivals as well as your own

Analyse the volume of people searching for key words and phrases

Great retrospectively to see if a campaign has inspired an increase in searches

Compare searches for people or brands – can demonstrate share of voice

Ties up with google news to highlight why there may be spikes

marketers can and should be included to see where a campaign impacts upon site stats

Tracks page visits, visitor information, dwell time (the amount of time spent on your site) and much more

Importantly for marketers, you can set up goals and see if activity impacts upon them – anything from newsletter subscriptions to sales

See how many times your social content (including links) has been shared (covers twitter + google plus)

See trends and compare keywords

Easy to export and share

see (estimated) how 'far' a tweet or phrase travelled

Think of Tweetreach as a similar to how we think of print circulation and unique visitors – a good indication of how many people have potentially seen something we promote

e.g. somebody with 1,000 followers 'reaches' 1,000 people. If another user with 1,000 followers retweets the original, it's 'reached' 2,000

•  look deeper at followers… where do they live? At what times do they tweet? What do they most tweet about?

•  How long have they been

tweeting? Male or female? what words do they use most?

•  Important for brands,

especially with niche potential customers. Compare users, track follower counts. Good for finding influencers

•  Find out who your fans are

•  See where your likes came from

•  evaluate Which posts are driving the

Highest Engagement

•  Follow spikes of activity to see how media

coverage, events etc. may have affected

audience and engagement

•  Monitor both organic and paid-for reach.

Investing in engagement ads can be

extremely beneficial prior to big product

or company announcements

Analyse social profiles – by connecting to up to three channels, including Facebook, Instagram, Foursquare and more Can plug into a number of eCommerce channels such as PayPal and Shopify too, which can highlight and link sales activity to social media/digital marketing activity

Digital marketing gives us a fantastic opportunity to see what works and what doesn't

Followers are all well and good, But don't forget the results I hope these work for you!

Getting a return

Any Questions?

Any and all intellectual property rights (including, without limitation, trademarks (whether registered or

unregistered, copyright, patents and design rights) (the Rights) used herein are the property of or are used under licence by Frank Public Relations Limited and may be used

by yourselves solely for the purpose of evaluating the proposals contained herein and for no other usage