Primciples of Marketing- Understanding Marketing for the 21st Century
Marketing Your Business in the 21st Century
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Marketing Your Business in the
21st Century
Governor’s Small Business Forum October 2, 2013
Clifton, Texas
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Source: All Twitter
71% of social media users are more likely to purchase from a brand they follow online
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Social Media Don’ts
• Don’t be something you’re not
• Don’t experiment with the company logo
• Don’t think you have to be on every social media channel
• Don’t tell, show• Don’t feed Facebook to
Twitter (or vice versa)
• Be authentic
• Try new things with personal accounts first
• Start slow and be selective
• Use images whenever possible
• Know your audience and post accordingly
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Remember: Social media
is not an island.
Photo: lisbokt
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Website Marketing
Your website should be the hub of your online marketing
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Social Media Brings Users To You!
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Integrate Social with Web
From this …
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Integrate Social with Web
… to this.
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Facebook 201
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Facebook Stats
• Over 1.1 billion active users• Average user is connected to 40 pages• Smartphone mobile users check Facebook an
average of 13.8 times a day• 751 million users access Facebook from a
mobile device
Source: IDC; expandedramblings.com
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• Average number of connections between local business pages and users is 2 billion
• Average number of weekly local business page views is 645 million
• Average number of weekly comments on local business pages is 13 million
Facebook Stats
Source: IDC; expandedramblings.com
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Manage Page Settings
Grow Your Fanbase
Find Helpful Resources
Admin Panel
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Understanding Insights
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Understanding Insights
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Understanding Insights
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Understanding Insights
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Understanding Insights
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Understanding Insights
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Facebook Offers
• Affordable and great for brand awareness
• Spent $3.70 and drove over $200 in business
• 102 offers claimed/5 redeemed
• Redemption rate on this offer was low
• Ask your community to share!
Source: Doe’s Eat Place
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Facebook Offers
Source: Doe’s Eat Place
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Facebook Boosted Posts
Source: Visit Bloomington
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Facebook Boosted Posts
Source: Visit Bloomington
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• Why advertise on Facebook?Huge audienceHighly targetedSocial
recommendationsCost effectiveEASY!
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Facebook Advertising
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Facebook Advertising
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Facebook Advertising
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Facebook Advertising
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Content Is KingVisual Content Is Ruler of the World
• Videos shared 12x more than links and text posts combined
• Photos are liked 2x more than text updates
• Instagram is the 2nd most popular app (globally) behind Facebook
• Pinterest generates more referral traffic than Google+, LinkedIn, and YouTube combined
Sources: HubSpot; Marketing Land
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Visit Fargo-MoorheadVisual Content Integration
Source: Fargo-Moorhead CVB
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Visit Fargo-MoorheadVisual Content - Pinterest
Source: Fargo-Moorhead CVB
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Visit Fargo-MoorheadVisual Content - YouTube
Source: Fargo-Moorhead CVB
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Visit Fargo-MoorheadVisual Content - Instagram
Source: Fargo-Moorhead CVB
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Twitter 201
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Twitter Stats
• 500 million users• 60% of active users use their mobile phone to
tweet• Average number of followers per Twitter user is
208• Twitter engagement rates for brands are 17%
higher on Saturdays and Sundays
Source: Linchpin SEO; expandedramblings.com
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http://business.twitter.com
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http://ads.twitter.com
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Twitter Targeting
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Promoted Tweets
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Promotion Budget
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Promoted Tweets
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Promoted Accounts
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Promotion Analytics
PromotedTweets
Dashboard
FollowerGrowthChart
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Claiming Your Yelp Place
• Step 1: Search for your business– If your business is not listed, click Add a Business
• Step 2: Click “Work here? Unlock this business page”• Step 3: Create a business account using a neutral email
address• Step 4: Phone authentication process• Step 5: Fill out profile information• Great video tutorial in Yelp Support for Business Owners
Source: Fargo-Moorhead CVB
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Respond To ReviewsShow Customers You Care
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Facebook & Instagram
“Look at Me!”
Photo: omgits_dhilzy on Instagram
=
#selfie
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Pinterest =“Look at This!”
Photo: Transguyjay on Flickr
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• 80% of Pinterest users are women• Users spend an average of 1 hour & 17 minutes on the site• Pinterest referrals spend 70% more $$ than referrals from
non-social channels• 43% of Pinterest users prefer to associate with a brand vs
only 24% on Facebook Source: http://socialfresh.com
Photo: vbecker on Flickr
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You May Have Seen This
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But Have You Seen This?
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Drive sales to your website!
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Pinterest for Business
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See what’s been pinned from your website or blog!
http://pinterest.com/source/AddYourURL.Here
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• More than 55 million photos are uploaded every day
• 150 million monthly active users
• 1.2 billion likes daily• 1000 comments per
second
Source: Instagram Press; Social Fresh
Photo: WindKoh on Flickr
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Apply Instagram Filters
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From this … … to this!
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7 TIPS:Instagram for Business
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1. Show Your Products
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2. Introduce Your Employees
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3. Feature Your Customers
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4. Show What Your Products Can Do
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5. Use #Hashtags
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7. Have Fun!
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Can I Help?
Call Me!
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Follow Me
Linkedin.com/in/sarahpageFacebook.com/SarahTPageConsulting
@pagetx
Sarah Page, PrincipalSarah T. Page Consulting, LLC
http://[email protected]
512-914-8873
Instagram.com/stpconsulting
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Thank You!Questions?