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Marketing with

ByNithin Vellappali

Advantages of using Facebook in business

Agenda

Introduction

Using Facebook in Business

Strategies for advertising success

Facebook Viral Marketing

Conclusion

Facts and figures

• Youngest billionaire

• Times Most influential person of 2010

• Harward drop out

• Social Network Movie was based on him

• CEO of Facebook

• Net worth of $ 6.9 billion

Facts and Figures

• 500 million active users

• More than 120 million users log onto Facebook once a day

• More than 1 billion photos are uploaded each month

• More than 15,000 websites, devices and applications have implemented facebook connect

• Second most visited website in world

http://www.marketingcharts.com/interactive/top-10-social-networking-websites-forums-november-2010-15359/

Marketing with

• How it will help ?

• ROI

• Initial Cost

• Understand the real need of Customer

Creating a Page for business

• Companies can open a page in facebook

• Here marketers and customers can interact with eachother and share ideas

• Main thing to think while creaing a page– What is the aim of the page– How can you achieve your goal

• To access this page users should click on like button

• To create a page, http://www.facebook.com/pages/create.php

Create a page

Creating a Fb Marketing Strategy

• Create a nice Facebook page

• Add application

• Create unique events

• Discussion

• Use Facebook Connect to integrate your business page

• Updating the page regularly

Example of a Fb page

Advertising your Fb page

• Adding application

• Posting information

• Commenting on discussions

• Indirect promotion

Different advertising strategies in Fb

• Building brand awareness

• Increasing Sales

• Advertise using Facebook Ads

• Using Facebook Marketplace

• Use Viral Marketing

Viral Marketing

• Sudden growth of poularity in our advertisement

• Increases brand awareness

• Increases Sales

• Uses word of mouth

Ways to make it Viral

• Keep it Simple

• Offer exciting prize

• Run promotional event for a month

• Integrate it with Media Campaign

Example of Viral Marketing

Advantages of using Fb in Business

• More Activities in our Facebook page can work as a SEO for search engine

• Any users in Facebook can find about our brand with the help of Facebook page.

• Marketing is not limited to a demographic region in Facebook

• Attracts more Clients

Advantages Contd.

• Run promotional events for Fans

• Can Sync our company website to our Facebook Blog

• Can deal with unsatisfied customer more conveniently

• Cost Effective