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MARKETING UPDATEReview and PreviewMay 2014

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MAY ACTIVITY

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jurysinns.com• Visits on mobiles continue to

increase YoY

• London Heathrow had the most

website transactions in May

• Most visits came from Google

paid search with ‘jurys inn’ and

‘jurys inn dublin’ bringing the

most visits

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jurysinns.comWebsite changes in May: • New website content • Tourist Guide to Edinburgh • Guide to business meetings• Guide to presentations and

public speaking • Summer rates and 24 hour sale• Jurys Inn Chelsea rebrand

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Email activityOverview

Our April email activity featured the following campaigns: • Summer rates• 24 hour sale

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Summer ratesOverviewTwo versions of this email were sent out. On version one the images changed as a user rolled over them, version two did not have the image change. Both emails performed similarly with no clear ‘winner’ of the creative test.

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24 hour saleOverview Our sale on Thurs 29th May offered 25% off room only rates. Again there were two versions of this email. The first gave full details of the sale and the second told the recipient that something exciting was happening at jurysinns.com. The email without the offer details had more clicks to the site and almost 20% more sales.

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Chelsea RebrandOn 15th May, Jurys Inn London Chelsea rebranded as DoubleTree by Hilton London-Chelsea. The ground floor, bedrooms and exterior were refurbished and rebranded to DoubleTree standard.

Chelsea Rebrand

Chelsea Rebrand

Chelsea Rebrand

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Jurys Business BookerOverviewA new and improved Jurys Business Booker was launched in May with improvements to the back end system for Sales Managers and the web front end for members.

DetailsWe created a new logo identity, web content and promotional material for Jurys Business Booker. The marketing support plan for launch included: •Dedicated webpage for Business Booker with information and link to new Expression of Interest form•A5 Business Booker brochure for new members which sells BB with call to action to go to webpage to register interest•A4 Highlights of Business Booker flyer for existing members•Business Booker pens and post it notes•Business Booker Plasma slide for reception•Ezine sent to all existing members announcing improvements to Business Booker•Postings on Facebook and Twitter•Linkedin campaign post launch•Press Release issued to business and trade titles in UK and Ireland

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Jurys Business BookerBack end Functionality has been improved for our Sales Managers including improved account search, ability to set up Master and sub accounts and streamlined reporting.

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Jurys Business BookerFront end

Members now have one account which they can book rooms and earn loyalty points on.

Free room nights can be redeemed online and members can now set up multiple offices.

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Jurys Business Booker Plasma slide

A4 Flyer for existing members

Brochure for new members

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Social MediaMay key achievements

• Listed no.1 in The Marketing Times #Top30 Irish Hotels on Twitter

• Listed no.17 in The Marketing Times #Top30 UK Hotels on Twitter Klout

score remained constant at 70 throughout the month of May

New Followers this month:

Facebook: 2.6k

Twitter: 758

Top Twitter retweets & mentions

• Peter Andre: 3.19 million followers

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F&B

OverviewOur new group bar and restaurant menus were launched on May 5thDetailsMenus still contain our extensive grill section with some great new ‘summery’ additions like; sea bream, baked hake and banana brulee!

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In-House Collateral

A new lobby plasma presentation was issued to all hotels in May and included new slides promoting Free WiFi, Jurys Business Booker and our new Superior Room package offering. Please ensure your hotel is using this new presentation.

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JUNE ACTIVITY

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jurysinns.com

Website changes in June: • New ezine sign up welcome email• New online payment solution• Double Discount and 3 day sale • ‘No availability’ results changes• Redesign of Jurys Inn Careers commences• Website design changes and enhancements