Marketing unit 3
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Transcript of Marketing unit 3
MARKETING
Giselle Santa Cruz
5th. ACC.
Index Pictionary 1-6
Bonds 7
Take Overs 8
Stocks and Shares 9
Nokia and Siemens 10
Examples 11
Reflective Essay 12
PICTIONARY UNIT 3
WORD
DEFINITION
EXAMPLE
PICTURE
Cash flows The money a
company
receives
minus the
money it
spends
during a
certain
period.
We had a
good cash
flow last year.
Equity Part
ownership of
a company
in the form
of stocks or
shares.
We have
equity in our
company.
Mutual funds Funds
operated by
investment
companies
that invest
people‟s
money in
various
assets.
Our mutual
funds are well
operated.
Pension funds Funds that
invest
money that
will be paid
to people
after they
retire from
work.
She wants to
generate
more pension
funds.
Principal The amount
of capital
making up a
bond or
other loan.
The principal
of that loan
was a huge
amount of
money.
1
Maturity The length of
time for
which a
bond is
issued.
The maturity
of this bond
ends on
September.
Coupon The amount
of interest
that a bond
pays.
This coupon
does not
worth what it
costs.
Bankrupt Unable to
pay debts.
Roger went
into a
bankrupt.
Creditors People or
institutions to
which
money is
owed.
Creditors
know how to
ask for
payments.
Dividends Payments by
companies
to their
shareholders
.
This company
pays good
dividends.
Market makers Business that
buy and sells
securities.
Market
makers are
the best
business to
earn money.
2
Bid The price at
which a
buyer is
prepared to
buy a
security at a
particular
time.
We have to
find a good
bid for our
company.
Offer price The price at
which a
seller is
prepared to
sell a
security at a
particular
time.
Maybe it is
time to offer
price.
Yield The rate of
income an
investor
receives
from a
security.
Sometimes
investors
prefer to wait
for a good
yield.
Soared Rose quickly. I try not to
buy fruits
when its price
soared.
To kick start To revive or
stimulate
something.
It is a good
kick start for
the
company.
Benchmark A standard
used when
comparing
other things.
Our
benchmark is
the price of
the products.
Recession,
depression,
stump
A period
when the
economy is
contracting.
We suffer a
recession last
year.
3
Rally An
improvemen
t or increase
in prices.
It is difficult to
buy products
in a rally.
Defaulting Falling to
repay a
loan.
Sara goes
default this
year.
Busted Another
word for
going
bankrupt.
He is busted.
Diversify To become
more varied
or different.
Wall-mart
diversifies its
products.
Retail Outlets Places
where
goods are
sold.
I will go to the
retail outlets
to find more
candies.
Controlling
interest
A sufficient
number of
stocks in a
company to
be able to
decide what
to do.
We decided
that our
controlling
interest was
good last
meeting.
4
Listed
Companies
Public
companies
whose
stocks are
traded on a
stock
exchange.
The listed
companies
are good
options.
Fees Amounts of
money paid
for services.
My dad paid
high fees in
the
company.
Conglomerate
s
Companies
that own or
control
several
smaller
businesses
selling very
different
products or
services.
A
conglomerat
e company is
a good
business.
Synergy The
combined
power or
value of a
group of
things
working
together
which is
greater than
the total
power or
value
achieved
when each
is working
separately.
If you want to
have better
results you
must use
synergy.
5
Market
Capitalization
The total
value of a
company on
the stock
exchange.
Our market
capitalization
is high.
Subsidiaries Companies
that are
owned by a
larger
company.
Having a lot
of subsidiaries
makes a lot
of money.
6
Bonds
A debt investment in which an investor
loans money to an entity that borrows the
funds for a defined period of time at a
fixed interest rate.
Bonds are used by companies,
municipalities, states and U.S. and foreign
governments to finance a variety of
projects and activities.
7
Take OVERS
When an acquiring company makes a bid
for a target company.
If the takeover goes through, the acquiring
company becomes responsible for all of the
target company’s operations, holdings and
debt.
8
Stocks and Shares
9
The stock of a company is sold in units
called shares.
A share is a unit of ownership, or equity, in
a company or a corporation.
Shares are one of the most traded financial
instruments.
Nokia and Siemens Nokia has agreed to buy out Siemens„50 percent stake in Nokia
Siemens Networks for $2.2 billion. Nokia Siemens Networks will
become a wholly owned subsidiary of Nokia, and the Siemens
name will be “phased out”.
Nokia and German electronics conglomerate Siemens formed
the joint venture in 2007 in an effort to compete against rival
telecom equipment manufacturers like Ericsson and Huawei.
However, this partnership was not particularly fruitful at first and
the business struggled.
Nokia and Siemens entered into talks with private-equity buyers
in 2011. After receiving no attractive offers, they decided to take
matters into their own hands. These moves yielded positive
results, and Nokia Siemens Networks posted a strong operating
profit, cash generation, and financial position in May 2013.
This transaction will give Nokia
a stronger position in the
market. Nokia posted an
operating loss of $196 million
in April 2013. The now-
profitable Nokia Siemens
Networks will give Nokia some
extra cash flow to boost its
cellphone business, as well as
offset losses from other areas.
The operational headquarters
will remain in Espoo, Finland,
with a major regional hub in
Munich, Germany.
10
11
Reflective Essay
During this unit we learn different topics in Commercial
class. Such as:
Credit letters
Memos
Minutes
I think this knowledge will be useful in the future in our
jobs. Is interesting how a letter can create a relationship
with our clients. But also I learned that you have to be tactful
to not damage it.
We also learn different topics in Marketing, related to
bonds, stocks, shares and takeovers.
Also, these topics may help us to learn more about the
business area. I consider my favorite topic was stocks and
shares because is amazing how a company can be divided.
Therefore, I think these classes are really interesting and
helpful for our lives. I like that in every unit we learn a
variety of new topics.
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