Marketing Unit Flowers(Fall Semester)

Curly Willow, Matsumuto Aster, Bupleurum, Veronica, Dusty Miller

Scabiosa, Magnolia, Amaryllis

Amaryllis• Genus: Hippeastrum• Availability: year-round• Color: red, orange, pink, apricot, salmon

white and bicolors (shown)• Stem is hollow and leafless with 4-6 trumpet-shaped florets in

an umbellate pattern; florets continue to open; • Large form flower: Showy mass of florets provides drama. • Longevity: varies, depending on maturity stage of buds• Sold by stem: $4.00• Available as a forced bulb at Christmas time

Bupleurum

• Availability: varies year-round• Color: green• Color and form are distinctive.• Medium filler flower: Serves as an excellent choice

for combining with hot pink and deep purple in vibrant color combinations.

• Longevity: days 4-7• Sold by: Bunch (10)• Cost: $8.00

Curly Willow

• Salix• Available Year-round• Color: Green or brown• Branch is irregularly curved, stems

may leaf out, also available dried• Provides interesting line element.

Suitable for many forms of design• Sold by bunch 10, $10

Dusty MillerSenecio• Availability: varies • Color: gray• Leaves are gray and hirsute and work well as a

pressed foliage; can also be useful as a cut foliage.• Small accent: Uniquely gray leaf adds interest to

designs, especially in combination with bold colors. • Plant works well in container gardens.• Longevity: varies• Sold by bunch 10, $6.00

Magnolia

• Available: October – March• Color: Green w/ brown undersides• Leaf is glossy, stem is woody, leaves may be

preserved with glycerine and dyed• Large mass – leaves provide mass and background• Very commomly used in Southern holiday

decorations• Longevity: 6-10 days• Sold by weight. $.50/lb

Matsumuto Aster

• Genus Name: Callistephus• Available: Year-round, plentiful in April

- November • Colors: Purple, pink and red• Colors are bold with yellow center• Long lateral stems

Small mass flower• Vase life : 8-10 days • Sold by bunch 10 - $7.00

Scabiosa

• Available: June – October• Color: blue, white, yellow, or pink• Longevity: 6-10 days• Flower has pincushion-like central florets with larger

marginal ones; looking papery in appearance• Small mass flower for mixed arrangements. Works

well in delicate or feminine bouquets• Sold by bunch, $10

VeronicaSpike Speedwell

• Availabilty: Year Round• Color: Pink, white, purple, & blue• Flower tips have gentle curves• Spike-like racemes of tiny flowers• Medium filler flower. Good choice for

summer garden bouquets• Longevity: 5-7 days• Sold by bunch 10/ $8.00