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Get Your CompanyOff the Ground andSoaring

Ten Marketing Tips to Make It HappenLaura Baddish

Laura Baddish

Boast the BenefitMarketers should always respect the human component of a value proposition. Beyondboasting a better, faster, or unique product, you need to frame your message in termsof a benefit, risk, or value that resonates with the customer on a personal level. At theend of the day, you need to appeal to some aspect of the human experience.

Laura Baddish

Dare to Be DifferentInnovation is what sets leaders apart from the rest of the herd. Allocate the appropriatetime and resource to discovering new techniques or approaches that do more than justimitate others or stick to the beaten path. A unique marketing strategy can go a longway towards establishing your brand and building your customer base early.

Laura Baddish

Keep an Open MindProactive listening can be an incredibly valuable online marketing strategy. Do not justfollow the demand, but make moves to step out in front of it. It is awesome to create ademand or build on it, but finding people who already need what you are supplying isan immediate boon to your business.

Laura Baddish

Know When to Eject from Stealth ModeWhen it comes to marketing a new product, service, or organization, one of the mostcrucial things to get right is timing. Obviously, if you build buzz too early, you may hitpeak interest before you can actually deliver. However, waiting too long hurts too. Theprocess takes time, so give yourself plenty of it.

Laura Baddish

Remember Who is Always RightThere is no universal rule when it comes to the best fit for a marketing strategy.However, you should always prioritize your customer as the center of the approach.This means working hard to cater your service or good to what they need or want,rather than what you wish they did.

Laura Baddish

Find Your VoiceA strong editorial voice is just one crucial tool in your larger arsenal that can helpdefine how your customers understand what you offer. When all is said and done, youwant your clientele to be able to identify the business by its voice immediately, evenwithout all the fancy branding.

Laura Baddish

Freebies ForeverWhen you are offering something that tastes fantastic, you want to get it into as manypeople's mouths as possible. When the product really is good, it will speak for itself -you just need to give it a chance to do so. Leverage the high quality of what you aremarketing by giving customers a risk-free chance to try it for themselves.

Laura Baddish

Four Starter StepsWhen it comes to reaching your customers, there are four things you absolutely needto know. First, you should have a clear understanding of who they are. Second, whereare they located? Third, what is the best way for you to engage them? Fourth, youshould have a good idea about how to convert them into leads.

Laura Baddish

Be NimbleThings can happen in an instant. Truly invest yourself in the success of your campaign.Especially given the ubiquitous nature of digital media, you should not think of yourmarketing as a one-way street. Get your message out there, but these days that mightnot be the end of the process. Consider marketing a conversation with the customer.

Laura Baddish

Early PR is a WinnerTaking advantage of PR early in your company's genesis can help save money. Theright PR can help communicate your brand until you are able to invest more heavilyand consistently in traditional marketing.