Marketing Strategy WorkShop - LibreOffice · Clear growth in the use of social media @libreoffice...
Transcript of Marketing Strategy WorkShop - LibreOffice · Clear growth in the use of social media @libreoffice...
![Page 1: Marketing Strategy WorkShop - LibreOffice · Clear growth in the use of social media @libreoffice went from 0 to over 3080 followers in 6 months LibreOffice G+ communities are growing](https://reader034.fdocuments.us/reader034/viewer/2022042322/5f0c23db7e708231d433ef9c/html5/thumbnails/1.jpg)
1LibreOffice Bern 2014 Conference Presentation
Marketing Strategy WorkShop
Charles-H. Schulz & Italo Vignoli04.09.2014
![Page 2: Marketing Strategy WorkShop - LibreOffice · Clear growth in the use of social media @libreoffice went from 0 to over 3080 followers in 6 months LibreOffice G+ communities are growing](https://reader034.fdocuments.us/reader034/viewer/2022042322/5f0c23db7e708231d433ef9c/html5/thumbnails/2.jpg)
2LibreOffice Bern 2014 Conference Presentation
Agenda
Introductions
Past Achievements
Existing challenges & Issues
Action items
![Page 3: Marketing Strategy WorkShop - LibreOffice · Clear growth in the use of social media @libreoffice went from 0 to over 3080 followers in 6 months LibreOffice G+ communities are growing](https://reader034.fdocuments.us/reader034/viewer/2022042322/5f0c23db7e708231d433ef9c/html5/thumbnails/3.jpg)
3LibreOffice Bern 2014 Conference Presentation
Introductions
![Page 4: Marketing Strategy WorkShop - LibreOffice · Clear growth in the use of social media @libreoffice went from 0 to over 3080 followers in 6 months LibreOffice G+ communities are growing](https://reader034.fdocuments.us/reader034/viewer/2022042322/5f0c23db7e708231d433ef9c/html5/thumbnails/4.jpg)
4LibreOffice Bern 2014 Conference Presentation
Past Achievements
A new website (yeaah!)Overall good reception
People tend to like it a lot
Migration to the new website from NL teams takes longer than expected
Needs regular content refresh
Clear growth in the use of social media@libreoffice went from 0 to over 3080 followers in 6 months
LibreOffice G+ communities are growing and striving
FB page is growing in audience
Reddit grows but has a more modest audience
Better coordination of PR/releases with native-lang communitiesGood amount of news on LibreOffice in the press
![Page 5: Marketing Strategy WorkShop - LibreOffice · Clear growth in the use of social media @libreoffice went from 0 to over 3080 followers in 6 months LibreOffice G+ communities are growing](https://reader034.fdocuments.us/reader034/viewer/2022042322/5f0c23db7e708231d433ef9c/html5/thumbnails/5.jpg)
5LibreOffice Bern 2014 Conference Presentation
Existing challenges & issues
Some personal perceptions of our challenges – YOU SPEAK!
Marketing team is very small
We need more content production: sustaining the newsletter
Online tools to keep everyone informed
Lack of brand awareness is still important
More budget for traditional ads (newspaper, etc?)
…..
![Page 6: Marketing Strategy WorkShop - LibreOffice · Clear growth in the use of social media @libreoffice went from 0 to over 3080 followers in 6 months LibreOffice G+ communities are growing](https://reader034.fdocuments.us/reader034/viewer/2022042322/5f0c23db7e708231d433ef9c/html5/thumbnails/6.jpg)
6LibreOffice Bern 2014 Conference Presentation
Action items
1. Testing RedMine for our internal marketing communication2...Social Media:...3..Short collateral on TDF (not product)4.....5..........
![Page 7: Marketing Strategy WorkShop - LibreOffice · Clear growth in the use of social media @libreoffice went from 0 to over 3080 followers in 6 months LibreOffice G+ communities are growing](https://reader034.fdocuments.us/reader034/viewer/2022042322/5f0c23db7e708231d433ef9c/html5/thumbnails/7.jpg)
7LibreOffice Bern 2014 Conference Presentation
Thank you!