Marketing Strategies for Local Tourism Activities in Saudi ... · To examine the effective...
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Poster template by ResearchPosters.co.za Marketing Strategies for Local Tourism Activities in Saudi Arabia To examine the effective destination marketing strategies from tourist countries and how could be executed by Saudi Arabia authorities to enhance tourism through local activities An PDF of this poster is available to download. Please, scan QR code FURTHER INFORMATION: Contact the researcher via email [email protected] Although Saudi Arabia is one of the largest oil countries in the world , it also has huge potential to increase its income , and the Saudi government has adopted several plans to diversify the economy, To achieve this goal: • The government seeks to stimulate tourism as an important economic sector by creating a supportive environment. • Opening the country to foreign investment. In Saudi Arabia, and over the years, religious tourism has been prominent but the kingdom has significant tourist potential. This research will highlight marketing strategies for local tourism activities, especially festivals and events. RESEARCH QUESTION How can the execution of effective promotion and marketing strategies for local festivals affect tourism in Saudi Arabia? BACKGROUND METHODOLOGY A mixed methods research strategy that is qualitative and quantitative research study. In order to attain data qualitatively, research will use interviews could be with the tourism marketing managers -privet or public- of Saudi Arabia. questions will be asked to understand the importance of tourism marketing in economic development and whether local festivals can impact tourism in Saudi Arabia. Further, survey questions would be conducted by current tourists -local and international- in Saudi and whether the efforts implemented to promote local festivals have attracted them to visit this country. In line with Saudi Vision 2030, this research aim to examines and evaluates effective destination marketing strategies for local tourism activities (e.g. festivals and events) in Saudi Arabia targeting both domestic and international tourists. This research also assesses the importance of the tourism sector in Saudi Arabia’s economy. To assess opportunities for local and international investors in tourism projects to develop the Saudi tourism sector to attract more tourists and to evaluate the impacts of tourism marketing on Saudi Arabia’s economy Spheres performing arts at Sharqiah season festival Balloon festival in Al-Ula Coffee & Chocolate festival in Alkhobar RESEARCH AIM Flower Festival in Yanbu To evaluate the current destination marketing strategies used by Saudi authorities to develop tourism through local activities
Transcript of Marketing Strategies for Local Tourism Activities in Saudi ... · To examine the effective...
Poster template by ResearchPosters.co.za
Marketing Strategies for Local Tourism Activities in Saudi Arabia
To examine the effective destination marketing strategies from tourist countries and how
could be executed by Saudi Arabia authorities to enhance
tourism through local activities
An PDF of this poster is available to download.Please, scan QR code
FURTHER INFORMATION: Contact the researcher via email [email protected]
Although Saudi Arabia is one of the largest oilcountries in the world , it also has huge potential toincrease its income , and the Saudi government hasadopted several plans to diversify the economy,To achieve this goal:• The government seeks to stimulate tourism as
an important economic sector by creating asupportive environment.
• Opening the country to foreign investment.
In Saudi Arabia, and over the years, religioustourism has been prominent but the kingdom hassignificant tourist potential. This research willhighlight marketing strategies for local tourismactivities, especially festivals and events.
RESEARCH QUESTION
How can the execution of effective promotion and marketing strategies for local festivals affect tourism in Saudi Arabia?
BACKGROUND
METHODOLOGY
A mixed methods research strategy that isqualitative and quantitative research study. Inorder to attain data qualitatively, research willuse interviews could be with the tourismmarketing managers -privet or public- of SaudiArabia. questions will be asked to understandthe importance of tourism marketing ineconomic development and whether localfestivals can impact tourism in Saudi Arabia.Further, survey questions would be conductedby current tourists -local and international- inSaudi and whether the efforts implemented topromote local festivals have attracted them tovisit this country.
RESEARCH AIMIn line with Saudi Vision 2030, this research aim toexamines and evaluates effective destinationmarketing strategies for local tourism activities(e.g. festivals and events) in Saudi Arabia targetingboth domestic and international tourists. Thisresearch also assesses the importance of thetourism sector in Saudi Arabia’s economy.
To assess opportunities for localand international investors intourism projects to develop theSaudi tourism sector to attractmore tourists and to evaluate theimpacts of tourism marketing onSaudi Arabia’s economy
Spheres performing arts at Sharqiah season festival
Balloon festival in Al-Ula
Coffee & Chocolate festival in Alkhobar
RESEARCH AIMFlower Festival in Yanbu
To evaluate the current destination marketing
strategies used by Saudi authorities to develop tourism through local
activities
