Marketing Report On Tupperware
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![Page 1: Marketing Report On Tupperware](https://reader034.fdocuments.us/reader034/viewer/2022051300/5876d6101a28ab1d238b59c3/html5/thumbnails/1.jpg)
Marketing Report
Shivani Sethi
CMBA5/1513Student ID20090122
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INDIAN PLASTIC
INDUSTRY
Size Of Industry- 22,000 Plastic Processing Units; 150
Plastic Machine Manufacturers
Percentage In World Market- Less than 1%Exports
Worth US$ 3.2 Billion
Market Capitalization- India’s Consumption ( )
towards 8% GDP Growth
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Earl Silas
Tupper-
Founder
Year 1946
Introduced an all
new range and
variation in
product line
Revolution in
Indian
Economy
Introduced
Bell Container
and
Wonderlier
Bowl
Educate,
Enlighten
and
Empower-
Mantra
Tupperware India
Party Plan Method of
Marketing by Brownie
Wise
First Party-1948
No Retail Outlets- Only
Parties
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Qualities
• Tupperware offers a variety of plastic containers which introduced the qualities of-
• Air-tight Jars
• Non- Echoing
• Durable
• Food-friendly
• A completely new range of Kitchen Utensils- branching out into stainless steel cookware, fine cutlery, chef's knives, and other kitchen gadgets.
• Lifetime guarantee- 10 years
• Multi-purpose Jars
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CONSULTANT
STAR-
CONSULTANT
SUB-GROUP
MANAGER
GROUP
MANAGER
DISTRIBUTOR
BUSINESS MODEL
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2
10 Product
CategoriesPRODUCT
PRICE
PLACE
PROMOTION
Premium Pricing or Skimmed
Pricing Strategy
Network Chains Throughout the
country
Advertising and Direct
Selling
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FLYERS
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FLYERS
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FLYERS
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Segmentation
• Demeographic Segmentation :
Households
• Behavioural Segmentation :
Loyalty, Knowledge
• Psychographic Segmentation :
Lifestyle
Targeting
Households via
Women
Segmentation, Targeting And Positioning
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High Price Low Price
Low Quality
High Quality
Positioning
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Strenghts Weaknesses
Opportunities Threats
SWOT ANALYSIS
A. Authoritative
Brand Image
B. Market chunk
C. Research and
Development
D. Effective and
Efficient
Networking
E. World-Class
Brands
A. Huge
Potential
Market
B. Covinient
Consumer
Perception
C. Expandable
Business
A. Low Demand
B. Cheaper
Alternatives
C. Idea-Easily
Copied
A. Weak and
Time
Consuming
Distribution
System
B. Costlier
Affair
C. Bias
O
W
S
T
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PESTEL ANALYSIS
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PORTER’S FIVE
FORCES
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CONCLUSION
The factors that define the emergence and success of the brand, along with the revolution that it brought in India, are :
• The development and achievements marked by the bottled water industry.
• Government Regulations because of environmental concern.
• Growing demand for plastic- Industrialization and Urbanization.
• Upgrading the products and no compromises with the quality so as the ensure a healthy competitive advantage.
• Demand for PET in growing packaging businesses.
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That’s all. Thank you!