vlife magazine - life in the ridge and the pointe - Winter Edition 2012
Marketing Recruiting Efforts - OPRA · CAREERYOU LOVE, GIVEIT THE BEST THEREIS IN YOU, SEIZEYOUR...
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1/10/19 1 MARKETING & LIFEGUARD RECRUITING EFFORTS PRESENTER : Joe Stefanyak DATE: September 14, 2017 OPRA Conference – 2019 “Employees are a company's greatest asset - they're your competitive advantage. You want to attract and retain the best; provide them with encouragement, stimulus, and make them feel that they are an integral part of the company's mission.” v Anne M. Mulcahy - former chairperson and CEO of Xerox International Targets Traditional Targets Non- Traditional Targets WHERE DO WE START… WHO DO WE TARGET?
Transcript of Marketing Recruiting Efforts - OPRA · CAREERYOU LOVE, GIVEIT THE BEST THEREIS IN YOU, SEIZEYOUR...
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MARKETING & LIFEGUARDRECRUITING EFFORTS
PRESENTER : Joe StefanyakDATE: September 14, 2017
OPRA Conference – 2019
“Employees are a company's greatest asset -they're your competitive advantage. You want to attract and retain the best; provide them with encouragement, stimulus, and make them feel that they are an integral part of the company's mission.”
v Anne M. Mulcahy - former chairperson and CEO of Xerox
International Targets
Traditional Targets
Non-Traditional
Targets
WHERE DO WE START…WHO DO WE TARGET?
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BEFORE WE PLAN WE MUSTKNOW THE AUDIENCE
• Traditional high school/college age
• Non-traditional parents and seniors
• Internationals looking for travel ops
Traditional
InternationalNon-traditional
v GeoVisions: http://geovisions.org/us-work-and-travel/
v Janus Internationalhttp://www.janus-international.com/
v Intrax Work Travelhttp://www.intraxworktravel.com/companies/overview/
v American Poolhttp://americanpool.com/j-1-work-and-travel-employment/
v AquaSafe Internationalhttp://www.aquasafeinternational.com/work-and-travel-program.html
THE BEGINNING…
• “What is the recipe for
successful achievement ?”
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“TO MY MIND THERE ARE JUST FOUR
ESSENTIAL INGREDIENTS: CHOOSE A
CAREER YOU LOVE, GIVE IT THE BEST
THERE IS IN YOU, SEIZE YOUR
OPPORTUNITIES, AND BE A MEMBER OF
THE TEAM.”
v Benjamin Franklin
A GOOD FOUNDATION
Competitive and Flexible
Highlight Positives
Word of Mouth
Social Media
Job Fairs
WHERE DO WE START…HOW DO WE DO IT ?
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“Hey, Hey, I wanna be a Lifeguard”~Thunder Bay Lifeguard Staff
LET’S TALK WORD OF MOUTH
85% of Small Businesses Get Customers Through Word of Mouth
How do we craft our message?
Just let ‘em do it
SO HOW DO YOU CRAFT YOUR WORD OFMOUTH MESSAGE?
² It has to be fun
² It has to be fulfilling/rewarding
² Foster the team concept
² Create the right culture
u Parental and Community approval
COMPETITIVE AND FLEXIBLE
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OPPORTUNITIES TO STAND OUTOR AT LEAST HANG IN THERE
² Hours
² Time Off
² Change Process
² Benefits
u Wages
HIDDEN BENEFITS…HIGHLIGHT THE POSITIVES
We can offer so many things people don’t think about
Ya gotta let ‘em know
WHAT ARE THEY
vBeing a part vExposure/Opportunity
vLife Skills vProfessional Growth
vReferences vPersonal Growth
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“Every teen we spoke with owned a smartphone, and most owned or regularly used a variety of devices, like gaming consoles, tablets, and desktop computers.”
~Business Insider Magazine
SOCIAL MEDIA11 Hours/day in front of some screen
6 Hours/day on phone
Apps – instagram/snapchat/twitterWatching is preferred
SO WHAT DOES IT LOOK LIKE?
AND DON’T FORGET YOUR WEBSITE
My Parks sites:https://www.idlewild.com/employment
https://www.sandcastlewaterpark.com/employmenthttps://www.kennywood.com/employment
