Marketing. Plan Main definitions Inbound marketing activities Outbound marketing activities 4P’s...

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Transcript of Marketing. Plan Main definitions Inbound marketing activities Outbound marketing activities 4P’s...

Page 1: Marketing. Plan Main definitions Inbound marketing activities Outbound marketing activities 4P’s of marketing Some interesting practices from modern marketing.

Marketing

Page 2: Marketing. Plan Main definitions Inbound marketing activities Outbound marketing activities 4P’s of marketing Some interesting practices from modern marketing.

Plan

• Main definitions• Inbound marketing activities• Outbound marketing activities• 4P’s of marketing• Some interesting practices from modern

marketing trends

Page 3: Marketing. Plan Main definitions Inbound marketing activities Outbound marketing activities 4P’s of marketing Some interesting practices from modern marketing.

Marketing

Page 4: Marketing. Plan Main definitions Inbound marketing activities Outbound marketing activities 4P’s of marketing Some interesting practices from modern marketing.

Definitions

Page 5: Marketing. Plan Main definitions Inbound marketing activities Outbound marketing activities 4P’s of marketing Some interesting practices from modern marketing.

Definitions

Page 6: Marketing. Plan Main definitions Inbound marketing activities Outbound marketing activities 4P’s of marketing Some interesting practices from modern marketing.

Inbound marketing

Page 7: Marketing. Plan Main definitions Inbound marketing activities Outbound marketing activities 4P’s of marketing Some interesting practices from modern marketing.

Marketing researchMarketing research is the systematic gathering, recording, and analysis of data about issues relating to marketing products and services

Stages:

Marketing research ≠ Market research

Page 8: Marketing. Plan Main definitions Inbound marketing activities Outbound marketing activities 4P’s of marketing Some interesting practices from modern marketing.

Segmentation, Positioning and PricingMarket segmentation pertains to the division of a market of consumers into persons with similar needs and wants.

Positioning includes identifying the unique market position, or "niche", for your organization

Pricing: how much the customers/clients might be willing pay and how (pricing analysis)

Lower prices don’t help to build Goodwill

Page 9: Marketing. Plan Main definitions Inbound marketing activities Outbound marketing activities 4P’s of marketing Some interesting practices from modern marketing.

Branding and namingBrand is the image of the product in the market

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured, which are created through time and/or effort and that are identifiable as a separate asset

Page 10: Marketing. Plan Main definitions Inbound marketing activities Outbound marketing activities 4P’s of marketing Some interesting practices from modern marketing.

Best brands 2009

http://www.interbrand.com/best_global_brands.aspx

Page 11: Marketing. Plan Main definitions Inbound marketing activities Outbound marketing activities 4P’s of marketing Some interesting practices from modern marketing.

Multi-brandsProcter&Gamble Unilever

Canniba-lization?

Page 12: Marketing. Plan Main definitions Inbound marketing activities Outbound marketing activities 4P’s of marketing Some interesting practices from modern marketing.

NamingBrandnomer = genericized trademark

Page 13: Marketing. Plan Main definitions Inbound marketing activities Outbound marketing activities 4P’s of marketing Some interesting practices from modern marketing.

Outbound marketing

Page 14: Marketing. Plan Main definitions Inbound marketing activities Outbound marketing activities 4P’s of marketing Some interesting practices from modern marketing.

Four P’s of marketing

Page 15: Marketing. Plan Main definitions Inbound marketing activities Outbound marketing activities 4P’s of marketing Some interesting practices from modern marketing.

Ambush marketing a marketing campaign that takes place around an event but

does not involve payment of a sponsorship fee to the event

Page 16: Marketing. Plan Main definitions Inbound marketing activities Outbound marketing activities 4P’s of marketing Some interesting practices from modern marketing.

Guerrilla marketingguerrilla marketing campaigns are:

Page 17: Marketing. Plan Main definitions Inbound marketing activities Outbound marketing activities 4P’s of marketing Some interesting practices from modern marketing.

Anti-flea spray

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Nivea

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Barbeque

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Hot sauce

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Index [] · use in marketing, 304 @ symbol, Pinterest, 472–473 +1 feature, Google+, 393, 421–423 3G (third generation), 599 4G (fourth generation), 599 4P’s of marketing placement

Index [] · use in marketing, 304 @ symbol, Pinterest, 472–473 +1 feature, Google+, 393, 421–423 3G (third generation), 599 4G (fourth generation), 599 4P’s of marketing placement

Meaning Marketing is made up of a number of activities known as ‘marketing functions.’ Marketing functions are such activities as marketing perform.

Meaning Marketing is made up of a number of activities known as ‘marketing functions.’ Marketing functions are such activities as marketing perform.

Internet marketing activities

Internet marketing activities

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Mixiplicity: The 4P’s of Your Marketing Mix

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Marketing Plan to Grow Your Business © Unity …...4P’s of marketing Product, Price, Promotion, Placement And the missing P People Unity Marketing offers a consulting service that

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Review of marketing analysis structure 4P’s & 5 C’s – used …dspace.mit.edu/.../lecture-notes/s13_pricing_s05.pdf ·  · 2017-04-29Review of marketing analysis structure 4P’s

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Marketing Activities - Definition & features

High Performance Business Solutions · High Performance Business Solutions Strategic Planning Service. ... Value Map, 4P’s of Marketing Growth / Share Product / Market Matrix Balanced

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Accounting for Marketing Activities: Implications for Marketing ...

Week 3. Marketing Mix – 4P’s Marketing Plan Elements.

Week 3. Marketing Mix – 4P’s Marketing Plan Elements.

2013 DMO Marketing Activities Study - Amazon S3€¦ · Canadian DMO Marketing Activities Study 3 INTRODUCTION The inaugural Canadian DMO Marketing Activities Study focuses on marketing

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MARKETING PLAN - Awol TV · SWOT Analysis Marketing Funnel Marketing Flow Lead Capture Flow Inbound Marketing Activities Outbound Marketing Activities Our Customers Competitor Research

MARKETING PLAN - Awol TV · SWOT Analysis Marketing Funnel Marketing Flow Lead Capture Flow Inbound Marketing Activities Outbound Marketing Activities Our Customers Competitor Research

MK 3106: Marketing for Public & Non-Profit … Final... · Non-profit organizations do not have owners, they have controlling ... Among the 4P’s of marketing, Non-Profit Organization

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Marketing Activities of Global Web Outsourcing Ltd€¦  · Web viewAn Analysis of Marketing Activities of Global Web Outsourcing Ltd. Submitted by. . An Analysis of Marketing Activities

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The 4P’s Creativity Model and its Application in Different ...

Congreso Internacional de Gestión y Marketing … · • Valor de las hipotecas Subprime y Alt- A = 2 billones ... – Targeting – Posicionamiento • Más allá de la 4P’s •

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