MARKETING PLAN - Awol TV · SWOT Analysis Marketing Funnel Marketing Flow Lead Capture Flow Inbound...

MARKETING PLAN

NOVEMBER 2018

INTRODUCTION

MARKETING MISSION: DELIVER PROFESSIONAL, TIMELY AND FOCUSED

COMMS AND WIN QUALITY, SUSTAINABLE BUSINESS.

Our marketing plan has been created in support of our Company Strategy and End

State:

End state: TO BE THE MOST VALUED PROVIDERS OF MEDIA

PRODUCTION & STRATEGIC COMMUNICATIONS IN THE INDUSTRY

Mission statement: DELIVER THE MOST EFFECTIVE MEDIA

SOLUTIONS POSSIBLE

IN ORDER TO SUPPORT OUR CUSTOMERS’ END STATE.

CONTENTSMarketing Objectives/ KPIs

SWOT Analysis

Marketing Funnel

Marketing Flow

Lead Capture Flow

Inbound Marketing Activities

Outbound Marketing Activities

Our Customers

Competitor Research

Reporting

Web Development

Content

Campaign Guidelines

Social Media

Ad Budget

SEO/ Keywords

ALT Tags

Marketing Toolkit

AWOL MARKETING OBJECTIVES/KPI’SObjectives KPIs

Increase brand awareness • Measure direct traffic to our url (google analytics)

-Customer types our URL into search engine

• Earned media

-Measure how many times we are mentioned by press

• External Links (google analytics)

-Measure referral traffic

• Blog shares/ Comments

-Measure blog shares, comments, interaction

• Measure conversion from landing pages

• Video views on Youtube/Vimeo

• Track views on Whitepapers/Reports

Expand client base • Customer contact rate

-Measure number of new enquiries

• Location of customers

-Measure reach of social posts (location)

• - Analytics (location of our custom base)

• Interaction

-Measure customer interaction (comments, shares, reviews)

Increase incoming sales traffic • Raise web visits by 5% more/month

• Increase session time by 5% more/month

• Minimise web drop off time by 5% less/month

Sensitive Information


AWOL MARKETING SWOT ANALYSIS

• STRENGTHS

- We have strong content database– website, brochure,

videos

- Existing links to market

- Specialist team

- Strong website and content

• WEAKNESSES

- Large competition

- Our content has only existed for a short space of time

- No links to outside market (networking- reviews, posts)

- Small social following

• OPPORTUNITIES

- Links to FSB

- Links to local tourism

- New marketing manager/team

- Space for comms/production company in local market

• THREATS

- Revenue

- Retainer contracts running out and not being renewed

- Companies with more content- back story, older content

may be trusted over us

- Lead capture in line with GDPR

- Companies not allowing us to publish until they have- slow

down our promotion




AW

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ELREACHING CUSTOMERS

SOCIAL MEDIA

MEMBERSHIPS

WEBSITE

SEO

PR

COLLECTING DATA

WHITEPAPERS

EMAIL CAMPAIGNS

WEBSITE

LANDING PAGES

CONTACT

PHONECALL

EMAIL

COMMENTS

SHARES

RESULT:

RETAINERS

ONE OFF

EDIT ONLY

CONSULTATION

AGENCY RETAINED ACCOUNT

MEETING

INBOUND OUTBOUND

REACHING CUSTOMERS

COMPANY WEBSITES

LINKEDIN

MEMERSHIPS/DIRECTORIES

CONTACT

PHONECALL

EMAIL

COMMENTS

SHARES

CRM

ADD DETAILS TO CRM

BEGIN MARKETING FLOW*

Ma

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Sa

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*AWOL MARKETING FLOW

LEAD FOUND ADD DATA TO CRMINTRODUCTORY

EMAILFOLLOW UP CALL

MUG PACKAGEFOLLOW UP EMAIL

/CALLDIGITAL BROCHURE

FOLLOW UP EMAIL

/CALL

MEETING PROPOSAL CONTRACT

1 2

3456

7

7 TOUCHES

OUR MARKETING FLOW WILL BE FOLLOWED FOR EACH NEW LEAD by RESPONSIBLE DEPARTMENT

Week 1 Week 1 Week 1 Week 2

Week 3Week 4Week 5Week 6

Week 7

Marketing Team Marketing Team Marketing Team Marketing Team

Marketing TeamSales TeamMarketing TeamSales Team

Sales Team Sales Team Sales Team


LEA

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Sensitive

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Key:

Increasing

SALES

BRAND

BOTH

Tasks include:

Fresh content, keywords and correct HTML tagging

increases sales engine optimisation.

Fresh content: Additions/amendments to the website at

least once per month

Keywords: Keyword research & amendments through

monthly marketing report

HTML Tags: Web page hierarchy H tags, P tags etc

Inbound, outbound links

Social Media- Reach, content, advertising

• Always use audience tools to determine most effective

audience when placing ads

• Relevant content across all social media platforms

• Never place ads for the sake of it- always place ads

which are specific and focused

Memberships/ Directories

• Be part of professional memberships in video

production

• Be trusted by our clients

• Be open to creating links with other companies

• Expand our network

Inbound

marketing

activities

Tasks Include

Company- wide feedback : Every client is asked to review

our services using Google Business Reviews- through

Google or our Website

Testimonials- these are placed on the home page of our

website

Video testimonials- Future thought

SEO –Keywords, Social Media (youtube), Linkedin

• Always use our agreed keyword list

• Maintain a good level of readability (grammar,

spelling etc)

• Keep up to date with changes in SEO

Tasks include:

Research memberships and directories to join

Play an active role in memberships e.g posing white

papers, reviewing other whitepapers, inviting guest

reviews on our own content

And legal or necessary directories/ professional

memberships

Website- fresh content, Keywords, HTML Tags

• Actively maintain a relevant group of keywords which

benefit the SEO of our site

• Regularly update content which is optimised for website

• Maintain tagging conventions throughout website

PR- Google reviews, testimonials

• Always seek feedback from clients- no matter the result

of the production

• Keep website testimonials updated

• Review other companies and seek feedback

Tasks include:

SEO on website and across social media sites.

Keywords are central to this!

Consistantly develop a list of keywords which will

enable us to fulfill SEO requirements in our field

Tasks Include:

Set up audiences so that any paid adverts are reaching the

correct people. Relevant content which runs inline with our

campaigns. Content linked across social media/ web platforms

e.g: Video uploaded to YouTube with SEO, video linked to

website from YouTube. Video shared from YouTube with

website link. Advertising along correct channels e.g no use

advertising to FB audience as only B2B companies should be

reached- preferably use LinkedIn depending on required

audience.






Key:

Increasing

SALES

BRAND

BOTH

Tasks include:

Develop keyword list

Actively use keywords to optimize website, social networks,

other web content

Edit and amend list to ensure that all keywords are up to

date

Remarketing (existing web customers)

• Remarket to existing customers

Lead generation

• Generate valuable and relevant leads to build sales

contacts

• Source only precise content and record in company

CRM

Outbound

marketing

activities

Tasks Include

Research competitor web forms

Develop site themed design for data capture

Research landing pages and ensure our content is relevant,

informing and encourages people to sign up.

Campaigns- FSB, Whitepapers, Vlog, Landing Pages

• Run relevant campaigns which encourage new traffic; including

several avenues which are linked

Tasks include:

Finding companies and companies house data for

untouched companies

Record ALL information in CRM

Begin marketing funnel

Adwords: Ads, Keyword Research

• Place relevant paid ads on maps, searches,

keywords

• Regularly assess and amend keywords dependent on

results

Website- Data capture (forms)

• Develop data capture forms for website

• Ensure that all forms align with GDPR

• Store data efficiently

Tasks include:

Monthly campaigns which are clearly measurable.

FSB- contact small business owners, established for 24 months with a

minimum annual turnover

Whitepapers- run campaigns around these. 3 weeks before- sign up

for whitepaper. 2 weeks before- send out to guest reviewers and

encourage comments, 1 week reminder email, then white paper

VLOG on strat comms to back up whitepaper

Landing page for whitepapers

Tasks Include:

Using Google Analytics and tag manager to remarket to

customers who have visited our siteSensitive Information





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SPERSONA 1: COMMUNICATIONS MANAGER OF NON-PROFIT COMPANY

P1 Is a comms and marketing manager of a charity. The

charity have some videos which they have made in house, but

on reviewing this, we know that we can provide more content

of a higher quality from our retainer service.

P1 works 9-5 Monday to Friday and on the weekend takes

part in non-profit events such as sports.

P1 uses the computer for work but does not use a computer

outside of the work place. P1 uses an iphone but has little

understanding of the technical aspects of this.

P1 does not have a budget and must liaise with management

who hold funds in order to go ahead with a project. As the

company is a charity- they are not allowed to sign up to any

monthly outgoings under the standard contract we would

normally offer.

Age: 30-50

Gender: Male and Female

Location: UK but specifically focused on North West England

Active on LinkedIn and some social networks where they share

content

P1 is contacted by many production companies offering

similar services

P1 does not like to invest a large amount in technology

because they don’t really use it personally so don’t

understand its business use.

Converting this customer:Technique- soft touch- email, mug, phone calls

Avoid- overuse of technology, this client will prefer telephone calls and

printed publications.

This type of customer can take 7 touches or more (proven in previous

campaigns) and is often cold to the idea of high budget and being tied

to a contract.

Tips:

Offer free first content, or edit only of their in-house footage

Ensure that customer knows our prices are negotiable and tailored

specifically for their needs

Offer to work with existing in-house team

Use previous work from other clients who did not want to invest to

encourage

Use statistics to prove the benefits of using video

Lean strongly on amount of content, cost and quality of our services.


PERSONA 2: DIRECTOR OF LARGE B2C COMPANY

P2 is a director of a business with multiple stores around the

world. They sell products and need product promotional

videos. New products are developed every 6 months. The

company have a website with online sales along with in store

sales on the high street.

P2 works 6 days a week 8am-6pm and has a high

understanding of technology. P2 owns a smart phone, a

tablet and laptop computer and uses all social networks

personally and to promote business.

P2 has a budget and always chooses companies who are cost

effective. P2 doesn’t always stay loyal to companies used in

the past, but looks more at the cheaper companies as they

want to save as much money as possible for growing other

parts of the business.

AGE: 35-65

Gender: Both

Location: Preston, Lancashire and many locations worldwide

P2 is approaching companies for quotes

P2 doesn’t mind investing in shop development, but prefers to

use free software and rely on Facebook and Twitter shares

for promoting online.

P2 uses graphics and some videos which are taken care of by

the cheapest company or freelancer available at the time.

Converting this customer:Technique- Hard- this customer has contacted us so we already

have them in the funnel. They will openly pass on their contact

details, but may not present a budget until they have had

quotes from companies.

It is imperative that we address budget for this project –

preferably in a face to face meeting where it is possible to

judge the reaction of our proposal.

We must remind the customer that although cost is an important

aspect, you get what you pay for in this industry.

Tips:

Keep budgets under wraps until face to face meeting

Try to find out competitor pricing and create a proposal which

shows a clear value for money

Do not give too much away at the meetings- it is possible that

our planning ideas may be taken to another company

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PERSONA 3: AN EVENTS COMPANY WITH 6 LIVE EVENTS A YEAR

P3 is the founder of an events company who recently hired

another production company to take care of the live streams

at their events.

On viewing the live stream, it is found to be of bad quality

with lots of downtime.

P3 works 5 days a week 8-6 organizing sports events across

the country. Every event is streamed live to the internet.

P3 understands the basics of the live stream set-up but with

budgets being reduced in the media investment area, the

company were forced to find a cheaper production team

which has turned out a mess.

P3 uses the internet regularly for both business and personal

use and regularly posts on social media.

P3 has suffered bad PR following the stream and are now

looking for a more reliable production company for next

year.

AGE: 35-50

Gender: Both

Location: England UK

P3 is currently trying to deal with the back lash from the bad

quality stream on social media, and has started to ask for some

quotes, however they are extremely weary given the let down of

the project.

Converting this customer:Technique- Soft

The company approaches you to explain the situation and asks you

to prepare some of the issues with the bad quality stream.

Collect the data and point out the issues. Follow this with a call to

politely explain the errors and how we can provide a much better

streaming service next year.

This client requires respect as they have trusted a production

company with their budget, which has now been wasted. This client

will be particularly nervous to spend money considering this.

Tips:

Gently approach this client – this could be a multi event deal if we

land it

Show the client our previous footage to back up our promise of high

quality

Go through the problems with the current stream and show how we

could avoid these things in future

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Our competitors exist in a multitude of areas. We have identified 5 competitors for each of our

arms.

Strategic Communications

1. https://www.freshfield.com/

2. https://www.hotfootdesign.co.uk

3. https://tigerfishpr.co.uk/

4. https://24marketing.co.uk

5. www.ospreycommunications.co.uk/

Video Production

1. https://www.bigtank.co.uk/

2. www.redpencilproductions.co.uk/

3. https://www.onebox.co.uk/

4. www.media-village.co.uk/

5. https://www.wasp-video.co.uk/

Live

1. https://www.bigtank.co.uk/

2.www.redpencilproductions.co.uk/

3. https://www.onebox.co.uk/

4. https://www.rtrdigital.co.uk/

5. dmcmedia.org.uk/

Marketing

1. https://www.piranha-solutions.com/

2. https://www.motionlab.co.uk/

3. https://www.twentyone.agency/

4. https://24marketing.co.uk/

5. https://bespokedigital.agency





COMPETITORS

https://www.freshfield.com/

https://www.hotfootdesign.co.uk/

https://tigerfishpr.co.uk/

https://24marketing.co.uk/services/digital-marketing-content-pr/pr-communications/

http://www.ospreycommunications.co.uk/

https://www.bigtank.co.uk/

http://www.redpencilproductions.co.uk/

https://www.onebox.co.uk/

http://www.media-village.co.uk/

https://www.wasp-video.co.uk/

https://www.bigtank.co.uk/

http://www.redpencilproductions.co.uk/

https://www.onebox.co.uk/

https://www.rtrdigital.co.uk/

http://dmcmedia.org.uk/

https://www.piranha-solutions.com/

https://www.motionlab.co.uk/

https://www.twentyone.agency/

https://24marketing.co.uk/

https://bespokedigital.agency/

AW

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New/ Returning Customers

Device used

Browser used

Bounce rate

Locations

Key phrases used to search for site

User statistics

WEBSITE DEVELOPMENT

Content rich regular blog posts. Most

of our competitors have these.

The blogs are conversational and are

written about a variety of topics

which back up their knowledge in

media services.

Case studies- all of our competitors

also do this.

Each company has many case

studies for their services which are

presented as blog posts

Layout

• Title of your blog H1 (up to 50 characters)

• Key fact or point of the blog to display in H2

• Outline of topic

• Identify 1-3 key points

• 1-3 high quality images (posted every 75-100

words)

• Video linked from Youtube

• Relevant keywords added

• Pose with questions

• Bullet points

• Use whitespace

• Close with CTA (call to action)

• Short form content (499 words of less)

• Long form content (500 words or more) makes

for better SEO

Format

BLOGS


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CAMPAIGN GUIDELINESEach AWOLTV campaign will follow our guidelines:

- Identify end state

- Apply acid test

- Align campaign with Company Strategy

- Must be run attached to a landing page where possible

- Must be run with time checkpoints

- A campaign timeline must be put together prior to campaign starting

- Must be monitored where possible by google analytics

- A clear objective must be the centre of each campaign

- AWOL Seo keywords should be used along with a custom keyword list for each campaign

- Budget should be set for each campaign

- Campaigns can become a case study following the results (blog)

- Must meet AWOL branding guide

SOCIAL MEDIA

Format

Hashtags- each social post will contain a number of hashtags

which are relevant to the post.

If we have worked on project with others @mention them in

the post

#relevant service

#known hashtags

Videos we have made for others- share from their post to our

wall/profile with relevant hashtags

Each post should contain a link to relevant landing page

unless otherwise specified

Facebook

• 2 weekly posts

• No paid ads

• All posts must include link back to Website (or landing page)

• Relevant tags must be used

• @ mention those who we have worked with

Instagram

- Build up channel as we are lacking content

• 2 weekly posts

• Relevant tags must be used – use hashtag analysis


Twitter

• 2 weekly posts

• Short content version of Facebook post (120 characters)

• Relevant tags must be used – use hashtag analysis


Google Plus

• 2 weekly posts



Linkedin

• 2 weekly posts

• Consider paid ads








AD BUDGET

Relevant paid ads to be placed using Google ad manager. We have already

highlighted that placing paid ads on Facebook are not useful to us as a B2B

company at this time, so all of our digital ads will be managed using ad

manager.

We may place ads on relevant membership/accreditation sites which will be

budgeted previous to placing. Any ads placed in magazines, newspapers etc will

also be budgeted previous to placing.

Ad Budget (per day) Total (month) Impressions/ Clicks

Google Ad-keywords placed on 40km

reach from our postcode

£3.50 £105 To be analysed after ad has been running for

1 month (22.12.18)

Campaign ads £2.00 £60 “ “

Membership ads

Document ads



SEO

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HOME PAGE

Keyword Film and Promotional Video Production

Page title Film and Promotional Video Production Company - Awol TV

Heading 1 EXCELLENCE IN FILM PRODUCTION

Heading 2 WHAT WE DO…

Heading 3 TESTIMONIALS

CREATIVE CONSULTANCY

PROMOTIONAL

POST PRODUCTION

EVENTS

WHAT WE DO…

Heading 4 AWOL Media Productions

AWOL Media Productions

ABOUT US

Keyword Lancashire based film production

Page title Lancashire based film production and video company

Heading 1 ABOUT US

Heading 2 WHO WE ARE…

WHO WE ARE…

HOW WE WORK

Heading 3 A message from our leaders…

The AWOL Team

MEETING

PROPOSAL

PRODUCTION

DELIVERY

WHAT OUR CUSTOMERS SAY…



AERIAL

Keyword Aerial Drone Filming and UAV Video

Page title Aerial Drone Filming and UAV Video Services - Awol TV

Heading

1

Specialists in Aerial & Drone Filming

Heading

2

EPIC OPENING SHOTS

LIVE DRONE VIDEO

FOOTAGE – ONLY

HOW WE WORK

Heading

3

SOME OF OUR CUSTOMERS

MEETING

PROPOSAL

PRODUCTION

DELIVERY

Heading

4



CHARITY

Keyword Charity and non-profit testimonial Video

Page title Charity and non-profit testimonial Video and Film

production - Awol TV

Heading 1 Promotional Charity Film Production

Heading 2 SOME OF OUR CUSTOMERS

HOW WE WORK

Heading 3 MEETING

PROPOSAL

PRODUCTION

DELIVERY



CONTACT

Keyword Contact AWOL Media Productions

Page title Contact AWOL Media Productions in Lancashire and North

West - Awol TV

Heading 1 Contact Us

Heading 2 Not found

Heading 3 Not found



Each webpage must have a

keyword which shapes SEO for

that page including:

Relevant Title

H1- H4 tags correctly defined

Image ALT Tags correctly

formatted


Sensitive Information Sensitive InformationSensitive Information

FACTUAL

Keyword Factual documentary film and News

Page title Factual documentary film and News video coverage

Lancashire - Awol TV

Heading 1 Factual and Documentary Film

Heading 2

HOW WE WORK

Heading 3 MEETING

PROPOSAL

PRODUCTION

DELIVERY



LIVE

Keyword Live streaming videos

Page title Live streaming videos for corporate conferences and sports

events

Heading 1 LIVE EVENT STREAMING


HOW WE WORK

Heading 3 CASE STUDY – ASICS Greater Manchester Marathon 2018

MEETING

PROPOSAL

PRODUCTION

DELIVERY



INSPIRATIONAL STORIES

RAISING THE GAME

EFFECT ON EVENTS

PROMOTION

Keyword Promotional Film and brand video

Page title Product Promotional Film and brand video production services

Lancashire

Heading 1 Promotional Films for your Brand


HOW WE WORK

Heading 3 MEETING

PROPOSAL

PRODUCTION

DELIVERY



NEWS

Keyword News from AWOL

Page title News from Lancashires leading media and film video

production company

Heading 1 AWOL News


Heading 2 AWOL News

Heading 3 Not found



PHOTOGRAPHY

Keyword Specialists in Event photography

Page title Specialists in Event photography, product shots, PR press

photography

Heading 1 PR Press and Event photography

Heading 2 HOW WE WORK

Heading 3 MEETING

PROPOSAL

PRODUCTION

DELIVERY



SEO

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SCORPORATE

Keyword Internal comms videos

Page title Internal comms videos and corporate conference live

streaming

Heading 1 Corporate and Internal Video Production


HOW WE WORK

Heading 3 MEETING

PROPOSAL

PRODUCTION

DELIVERY



Sensitive InformationSensitive InformationSensitive Information

Sensitive Information Sensitive Information Sensitive Information

AW

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Page Image Title ALT Tag

Home 1 Live streaming videos ASICS greater manchester marathon AWOL Crew interviewing racers

Home 2 Charity and non-profit testimonial Video RAF100 Flyover Charity and non-profit testimonial Video Crowd watching RAF100 flyover

Home 3 Promotional Film and brand video Fulfillment Crowd Royal Mail worker loading packages into van

Home 4 Internal comms videos American Express AWOL Crew looking out on to sceneary

Home 5 Charity and non-profit testimonial Video ABF The Soldiers Charity Charity and non-profit testimonial Video AWOL Crew in the snow for ABF video

Home 6 Charity and non-profit testimonial Video Spear 17 for ABF AWOL Crew looking out on mountain range

About 1 Specialists in Event photography crew mountain range AWOL crew carrying equipment through mountain

About 2 Internal comms videos filming equipment A room set up for interview testimonial video

About 3 Internal comms videos spear 17 for ABF AWOL crew skiing

Aerial 1 Live streaming videos fourth road bridge Drone footage of the fourth road bridge

Aerial 2 Live streaming videos greater manchester marathon Drone footage of greater manchester marathon

Aerial 3 Live streaming videos aston martin Drone footage of Aston Martin on road

Aerial 4 Live streaming videos broadcast from air GMM Drone footage of GMM crowd

Aerial 5 Live streaming videos CAA Drone Approved CAA Drone Pilot Logo

Aerial 6 Live streaming videos martineau gardens logo Live streaming videos martineau gardens logo

Aerial 7 Live streaming videos NSG Group Logo Live streaming videos NSG Group Logo

Aerial 8 Live streaming videos Fulfillment Crowd Logo Live streaming videos Fulfillment Crowd Logo

Aerial 9 Live streaming videos AFC Fylde Logo Live streaming videos AFC Fylde Logo

Aerial 10 Live streaming videos Manchester Half Marathon logo Live streaming videos Manchester Half Marathon logo

Charity 1 Charity and non-profit testimonial Video Dragon Boat Champion Charity and non-profit testimonial Video Dragon Boat Champion

Charity 2 Charity and non-profit testimonial Video RAF100 Charity and non-profit testimonial Video RAF100

Charity 3 Charity and non-profit testimonial Video the royal foundation logo Charity and non-profit testimonial Video the royal foundation logo

Charity 4 Charity and non-profit testimonial Video RAFBF logo Charity and non-profit testimonial Video RAFBF logo

Charity 5 Charity and non-profit testimonial Video Cancer Research UK Logo Charity and non-profit testimonial Video Cancer Research UK Logo

Charity 6 Charity and non-profit testimonial Video ABF The Soldiers' Charity Logo Charity and non-profit testimonial Video ABF The Soldiers' Charity Logo

Charity 7 Charity and non-profit testimonial Video Mind logo Charity and non-profit testimonial Video Mind logo

Charity 8 Charity and non-profit testimonial Video RNLI Logo Charity and non-profit testimonial Video RNLI Logo

Charity 9 Charity and non-profit testimonial Video RAFBF Charity and non-profit testimonial Video RAFBF

Charity 10 Charity and non-profit testimonial Video Martineau Gardens Pavilion Charity and non-profit testimonial Video Martineau Gardens Pavilion

Charity 11 Charity and non-profit testimonial Video woodhall nature reserve Charity and non-profit testimonial Video woodhall nature reserve

Charity 12 Charity and non-profit testimonial Video London Winter Run Charity and non-profit testimonial Video London Winter Run

Charity 13 Charity and non-profit testimonial Video RNLI Charity and non-profit testimonial Video RNLI

Charity 14 Charity and non-profit testimonial Video contact the royal foundation Charity and non-profit testimonial Video contact the royal foundation

Charity 15

Charity 16 Charity and non-profit testimonial Video Manchester Half Marathon Charity and non-profit testimonial Video Manchester Half Marathon

Corporate 1 Internal comms videos American Golf Internal Comms Videos camera man interviewing american golf team

Corporate 2 Internal comms videos breitling flagship store Internal comms videos businessmen walking through breitling flagship store

Corporate 3

Corporate 4 Internal comms videos BBC Logo Internal comms videos BBC Logo

Corporate 5 Internal comms videos breitling logo Internal comms videos breitling logo

Corporate 6 Internal comms videos mini logo Internal comms videos mini logo

Corporate 7

Factual 1 Factual documentary film and News round britain row Factual documentary film and News rower in front of boat and equipment

Factual 2 Factual documentary film and News boat interview Factual documentary film and News interview on boat

Factual 3

Live 1 Live streaming videos broadcasting van Live streaming videos crew editing in broadcasting van

Live 2 Live streaming videos american golf logo Live streaming videos american golf logo

Live 3 Live streaming videos BT Sport logo Live streaming videos BT Sport logo

Live 4 Live streaming videos greater manchester marathon logo Live streaming videos greater manchester marathon logo

Live 5 Live streaming videos Manchester Evening News logo Live streaming videos Manchester Evening News logo

Live 6 Live streaming videos xtra mile events logo Live streaming videos xtra mile events logo

Live 7 Live streaming videos claire lomas asics GMM Live streaming videos disabled athlete at old trafford grounds

Live 8 Live streaming videos Greater Manchester Marathon race Live streaming videos greater manchester marathon runners

Live 9 Live streaming videos awol interview Live streaming videos crew filming interview with runners

Photography 1

Photography 2 Specialists in Event photography Specialists in Event photography birds eye view of city

Photography 3 Specialists in Event photography spear 17 for ABF Specialists in Event photography crew member in snow suit

Photography 4 Specialists in Event photography view from plane Specialists in Event photography pilots in cock pit

Photography 5 Specialists in Event photography rich carrying tripod Specialists in Event photography crew member with tripod

Photography 6 Specialists in Event photography royal navy boat Specialists in Event photography royal navy boat

Photography 7 Specialists in Event photography land rover Specialists in Event photography land drover through woods

Keywords/ Phrases

Website images and

ALT tags based on

keywords

Service Phrase

Aerial: Aerial Drone Filming and UAV Video

Charity: Charity and non-profit testimonial

Video

Contact: Contact AWOL Media Productions

Corporate: Internal comms videos

Factual: Factual documentary film and News

Live: Live streaming videos

Photography: Specialists in Event photography

Promotion: Promotional Film and brand video

News: News from AWOL



MARKETING TOOL KIT

We use the following tools to analyse our website and SEO:

https://adresults.com/

There are a number of useful tools, focus being:

• ALT tags checker – Checks ALT tags on images

• Keyword density checker – Checks the frequency of keywords on web page

• Website Speed Test Tool- Checks the speed of the site (faster sites are given preferential treatment from

search engines)

• Heading tag checker- Checks heading tag hierarchy on site

Google Tag Manager- Runs our tracking scripts

Google Analytics – Analyses web traffic in various forms

Google Adwords- We place our ads here

Google Data Studio- We process our analytics reports here

https://adresults.com/

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MARKETING PLAN

NOVEMBER 2018

MARKETING PLAN - Awol TV · SWOT Analysis Marketing Funnel Marketing Flow Lead Capture Flow Inbound...

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