Marketing Online: How to Get Found, Generate Leads, and

Download slides: http://www.nfib.com/webinars/marketing-onlineParticipate on Twitter: Follow @nfiblive and use hashtag #nfiblive

What We Will Cover:Tool Sets That Every Website Owner Should Have:

Website Tracking Tools

www.google.com/analytics

www.google.com/webmasters/


A free tool that tracks actual behavior of your users. Communicates visitor behavior by:

• How many visitors the site receives daily/weekly/monthly.

• What keywords visitors are using to find your website.

• Which search engines send the most visitors.

• How long visitors stay on whichpages.

• Where visitors are coming fromdown to the city.

You can even annotate Google Analytics based on certain dates so that you can track the results of your changes.

Google Analytics


Additionally Google Analytics will give information on how people are reacting to your site by providing “bounce rate information.”

Bounce Rates


• Bounce rate displays the percentage of people who leave after landing on only one page.

• This will alert you to address specific pages and test various copy, images and content that people find interesting and want to learn more.

• Determine if they are abandoning any part of the shopping process.

Bounce Rates


• Another free Googletool.

• More oriented to the siteas Google sees it.

Google Webmaster Tools


• Goal of webmaster tools is to give feedback to the website owner that would make the end user experience better.• Download time• Ensuring all pages are accessible• Keyword analysis

• Additionally it will assess the download speed of the site and rank the site compared to other sites on the Internet.

Google Webmaster Tools


It also will flag problem areas within the site that the site owner may otherwise be unaware of:

• Malware (malicious software that may be on the site.)• Broken links within the site.• Pages with missing or duplicate page titles.• URL addresses that can not be crawled or accessed by search

engines.• Content that can not be indexed.

How It Works for SEO


What We Will Cover:

1.Email Campaigns for Generating Loyalty2.Economy of Newsletter Campaigns3.Suggestions for Email Campaigns4.Segmentation of Your Lists5.Email to Convert New Customers6.Email as a Sales Tool7.Building Your Customer Base

Email Marketing


Communicating regularly with your customers is a proven effective method to generate positive brand recognition and develop loyal patrons.

Using Email to Maintain Loyalty

One of the easiest ways is to build and maintain a loyal customer base is with an email newsletter on a regular basis.


• Loyal customers not only think of you when it is time to buy, but are also likely to refer you the next time they know someone who needs your products or services.

• Email marketing is a quick, inexpensive, and efficient way to connect and communicate with your customers.

Using Email to Maintain Loyalty


• Customers request your emails through “opt in”requests, so your target audience is already qualified and interested in your offering.

Economy of Email

A newsletter campaign is much less than the cost of an advertising insert or a direct mail letter campaign


• Email newsletters can be used creatively to keep the customers interest and incent them to buy from you.

• A great place to start building a base of customer emails is through your website.

• The better email marketing programs offer a feature to automatically collect and email addresses on your website.

Economy of Email


1. Offer special discounts to your existing customers2. Give your customers VIP treatment through early bird

notices before items become available or on sale to the general public

3. Make heard-first-here announcements about new products or services

4. Include write-ups about your award-winning products or specialized services

5. Share tips and tricks that help customers get the most out of your business offerings

6. Share customer success stories about your business

Suggestions for Emails


Email to Convert New Customers

• Email is also a great tool to entice new customers

• People will often opt-in on your Website to get an informational piece• They are not ready to

buy but once they get to know you, they may become a customer


Segmentation of Lists

• You can segment your lists• Prospect list allows you to send specific series to

non-customers.• Existing customer list.

• Some email programs have ability to send ‘trigger emails’ based upon purchases.


Email Newsletter Can Increase Your Sales

• A recent poll from RetailMeNot.com and Harris Interactive® reveals that 30% of online shoppers will not make a purchase if they cannot find a coupon for that store.

Email as a Tool to Drive Sales


Email as a Tool to Drive Sales


Building Your Customer Base


Marketing Online - Valuable ResourcesAttendees will receive these Valuable Resources:

1. Get the scoop on “Claiming Your Local Business Listing on the Search Engines.” It’s free, easy, and vital for your business.http://www.web.com/blog/internet-marketing/claiming-your-local-business-listing-on-the-search-engines/

2. Make your website search engine friendly with “Search Engine Optimization: 7 Proven Steps (Plus a Bonus Tip!).”http://www.web.com/blog/search-engine-optimization/search-engine-optimization-seven-proven-steps-plus-a-bonus-tip/

3. Redesigning your website? Check out “6 Steps to Minimizing SEO Impact During a Website Redesign.”http://www.web.com/blog/search-engine-optimization/6-steps-to-minimizing-seo-impact-during-a-website-redesign/

4. And, “Want to Build and Maintain a Loyal Customer Base? Try Email Marketing.”http://www.web.com/blog/internet-marketing/want-to-build-and-maintain-a-loyal-customer-base-try-email-marketing/


Build Your Business Online With Web.com

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Need help building your business online? Web.com provides a total Website & Online Marketing Solution

Contact: Web.com(866) 736-2011nfib.web.com

www.nfib.com/webdotcom


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Marketing Online: How to Get Found, Generate Leads, and

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