Marketing Manager Mock project
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Transcript of Marketing Manager Mock project
NURSING HOME QUALITY IMPROVEMENT CONFERENCE 2015CHANNELS
Social Media:
• Join groups in LinkedIn such as “Licensed Nursing Home Administrators of America.
• Post articles highlighting the benefits of the event and showcase testimonial from satisfied customers.
Press Release:
• Release two PR communications, 45 days before the event and 20 days before the event. A PR agency we can use is erelease.com.
• This will allow the event to reach high volumes of people and get over 150 publications.
Email Marketing:
• IQPC email list
• New list purchase from skainfo.com at $535 per email list or specialdatabases.com at $700 per email list.
• The click rate is 2.95% for the education and training category as per mailchimp.com.
PPC Advertisement:
• I will use AdWords & Facebook Ads to reach a targeted audience and keep awareness on the event.
SEO
• High performance keyword to incorporate in the PR piece and social media posts.
• Creation of linkable assets and organic link building (result of the PR campaign) will improve the overall performance of the marketing plan.
SOCIAL MEDIA OUTLETS
Facebook:
• It will allow us to grow a fan page for the event
LinkedIn:
• We will be able to reach a more professional audience
Instagram:
• It will bring inexpensive visual attention to our conference
MEDIA PARTNERS PROPOSALS
All of these sites and blogs are active and
have a great SEO, besides they are all
Nursing Home’s Improvement oriented which goes in line with
the subject on our conference
American geriatrics
Hospice and nursing homes
blog
Nursing home reality
My better nursing home
Nursing homes abuse blog
PAID ADVERTISEMENT
AdWords: A great option for PPC advertisement. Having AdWords
working and active will guarantee great exposure. $2736. $30/D for
90 Days.
The average Click Through Rate in AdWords in 2%
Click Price: $ 1 is very achievable
Conversion Rate: An average of 2%
PAID ADVERTISEMENT
Facebook: it will give us a more defined and targeted audience $2724.
$30/D for 90 Days.
Click Through Rates: An average of 1% with a
newsfeed ad.
Click Price: $0.40 is very achievable.
Conversion Rate: An average of 1%.
ALLOCATION OF EXPENSES
EXPENSES BUDGET COMMERCIAL TARGET
AdWords and
$5,460 60 PCR*
64 PCR*
List to reach to new possible delegates $700 29 CPOE** every thousand emails
Press release: $1,000 150+ sites
Content & Post creation $250 N/A
SEO Optimization: $500 N/A
Total $7,910 N/A
*Potential Conversion Rate
**Click per open email
COMMUNICATION STRATEGY & EXTRA SPONSOR STRATEGY
COMMUNICATION STRATEGY
• Creation of content and post
• Highlighting Event benefits and Testimonies of satisfied sponsors and delegates.
• LinkedIn and PR
EXTRA SPONSOR STRATEGY
• Potential vendors for the event list
• Define sponsorship categories, payment amount and benefits
• Email invite to potential vendors
• Proposal letter
EMAIL EXAMPLESubject line
Maria, are you going to the nursing home quality improvement conference on 12/15/2015?
Content
The countdown is running and the tickets are selling fast, don’t miss out!
Create wonderful nursing home care experiences, improving patient care results with efficient solutions, enhance CMS five-star quality
rating performance scores.
Amp up your quality rating performance with sessions like:
- Improving Quality of Care & Enhancing Life
- Building Team Relationships & A Staffing Mix
- Increasing Person-Centered Care
- Antipsychotic Medication Reduction & Proper Use
- Preventing Falls & Related Injuries
- Alternate Therapy’s for Pain Management
No other event gives you more focused expertise on Nursing Home Quality Improvement efforts.
And you can still save $200 if you reserve your spot before November 31.
If you have any doubts…
EMAIL EXAMPLE
This is what companies are saying
“I attended the conference and it was all that I hoped it would be. Filled with best practice approaches... It was a great
and enriching time. We cannot wait to lead the way and share the ideas with our organization. Again, thank you”
- New Orleans, Jewish Home
REGISTER NOW TO SAVE $200
Your company is worth it and so are you!
LOCATION: DEC 15-16, 2015
SHERATON NEW ORLEANS, TUESDAY- WEDNESDAY
NEW ORLEANS, LA FROM 8 AM TO 5 PM
In addition to 3 powerful keynotes, you’ll learn from:
Dawn Murr-Davidson, Director of Quality Initiatives, PHCA/CALM
Sharon Bixler, Director of Operations, Wilmac Corporation
Anda Durso, Executive Director, Brandywine Senior Living of Haverford Estates