Mock Marketing Plan for Faucet Face
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Transcript of Mock Marketing Plan for Faucet Face
WHO WE ARE
JULIA CALLAN RYAN CHARCHIAN
WILL SCHNEIDERMAN ALI SERRANO
WHO IS FAUCET FACE?
1 FOR 100
1. Leading designer of environmentally friendly glass water bottles that are both durable and stylishly designed.
2. Custom designs provide for a high quality, screened image.
3. Reusable bottles let people know that you don’t buy into the bottled water craze and help to fight waste.
4. The use environmentally friendly inks and manufacturing processes.
HOW IS FAUCET FACE DIFFERENT?
“Not every resolution is a solution.”
CURRENT STANDING
SOCIAL MEDIA STATUS
1,246
followers
3,215 likes
575
followers
154
followers
911
followers
TWEETBINDER RESEARCH• Hashtags used recently on the Faucet Face
Twitter: – #Holidaygifts, #letitsnow, #limitededition,
#winter2014, #green, #sustainable, #holidaygiftguide
• None of them are unique enough to search for Tweets and actually find people talking about Faucet Face
SEARCH ENGINE OPTIMIZATION• Faucet Face currently appears on the second page of Google search results • Metadata
About: • URL: faucetface.com/pages/studentbrandambassadors • Title: Faucet Face | Student Brand Ambassadors
• Description: Love Faucet Face and what we stand for? Become a student brand ambassador at your college and spread the word!
• Keywords: students, brand ambassadors, college students, environmentalism, philanthropy, university students, faucet face, glass, water bottles, reusable, volunteering, ecofriendly
TRAFFICESTIMATE RESEARCH
SEMRUSH RESEARCH
BEHAVIORAL RETARGETING
#glassoverplastic. Want to learn more? Click the glass bottle.
It takes 450 years for a plastic bottle to biodegrade. #glassoverplastic
ROOM FOR IMPROVEMENT
• Brand Identity
• Social Media Presence
• Demographic Retargeting
GOALS
• Acquire new customers
• Keep customers coming back for more
• Convert interest into purchase
• Let customers know how much they mean to us
THE MEASUREMENT OF SUCCESS
• General increase in social media audience
• Increase in engagement
• In-House Database increase
• Month to Month sales increase
WHO ARE WE UP AGAINST?
WHO CAN WE LEARN FROM?
WHO ARE WE TALKING TO?
• Millennials – Born between 1977-1995
• Entrepreneurs
• Value Volunteerism
• Technology Adept
HOW TO REACH THEM
• Target Urban Areas
• Respect Authenticity
• Support Causes
• Give a Deal
• Utilize Social Media
• Use Influencers
CONTENT CALENDAR
November December
January February
Daily Tweets and interacting with customers.
Weekly posts.
Winter themed posts and reblogs.
Boards of all seasonal collection.
Posts as appropriate of events and product.
Daily Tweets and interacting with customers.
Weekly posts.
Holiday themed.
Start resolution posts.
Posts as appropriate of events and product.
Daily Tweets and interacting with customers.
Weekly posts.
Resolution themed.
Boards of all collections.
Posts as appropriate of events and product.
Daily Tweets and interacting with customers.
Weekly posts.
Love themed (both people and planet)
Promote February collection of bottles.
Posts as appropriate of events and product.
November December
January February
Daily Tweets and interacting with customers. Daily Tweets and interacting with customers.
Daily Tweets and interacting with customers. Continue Resolution Campaign.
Daily Tweets and interacting with customers.
Continue above. Holiday themed Tweets.
Continue above.
Continue above. Black Friday/Thanksgiving themed Tweets.
Continue above. Christmas themed Tweets.
Continue above.
Continue above. Prepare Resolution themed Tweet campaign.
Continue above. Holiday themed Tweets.
Continue above.
Continue above. Black Friday/Thanksgiving themed Tweets.
Continue above. Holiday themed Tweets.
Continue above.
Continue above. Black Friday/Thanksgiving themed Tweets.
November December
January February
Weekly Post
Post about craft show event.
Thanksgiving themed post plus above.
Continue above. Black Friday special Link.
New resolution campaign post
Continue resolution campaign
Continue holiday posting.
Continue above. Resolution Campaign posting begins.
Weekly post.
Love/Valentine’s Day post.
Weekly post.
Weekly post.
Promote craft show event.
Continue above. Holiday special post.
Resolution campaign post.
New resolution campaign post
November December
January February
Weekly reblog.
Post about craft show event.
Thanksgiving themed post plus above.
Continue above. Black Friday special Link.
New resolution campaign post
Continue resolution campaign
Continue holiday posting.
Continue above. Resolution Campaign posting begins.
Weekly post.
Love/Valentine’s Day post.
Weekly reblog.
Weekly post.
Promote craft show event.
Continue above. Holiday special post.
Resolution campaign post.
New resolution campaign post
November December
January February
Weekly pin.
Post about craft show event.
Thanksgiving themed post plus above.
Continue above. Black Friday special Link.
New resolution campaign pin.
Continue resolution campaign
Continue holiday pinning.
Continue above. Resolution Campaign posting begins.
Weekly pin.
Love/Valentine’s Day pin.
Weekly pin.
Weekly pin.
Promote craft show event.
Continue above. Holiday special pin.
Resolution campaign pin.
New resolution campaign pin.
November December
January February
Weekly post.
Post about craft show event.
Thanksgiving themed post plus above.
Continue above. Black Friday special Link.
New resolution campaign post.
Continue resolution campaign
Continue holiday posts.
Continue above. Resolution Campaign posting begins.
Weekly post.
Love/Valentine’s Day post.
Weekly post.
Weekly post.
Promote craft show event.
Continue above. Holiday special post.
Resolution campaign post.
New resolution campaign post.
SOCIAL MEDIA MESSAGES• “Did you know that only 8% of New Year’s
Resolutions actually succeed? Try one this year you can keep.” [LINK & PHOTO]
• “Did you know that in order to meet bottled water demands 17M barrels of oil? That’s enough to fuel 1.3M cars for a year.”
• “CYBER MONDAY SALE: All bottles $10 and get 3 awesome designs for $25”
COHESIVE CAMPAIGN TAG
#glassoverplast ic
EXAMPLE
RESPONSIVE DESIGN
BLOGGERS• Various Niche Bloggers– Environmental– Beauty– Philanthropic
PROMOTIONS
NOVEMBER
• Cyber Monday
• All bottles $10
• 3 for $25
DECEMBER
• Free Shipping-month long
JANUARY
• New Year Kick Off Sale!
FEBRUARY
• Design Competition
EMAIL MARKETING • SILVERPOP
• Double Opt-In
• Keys to Effective Email Marketing – Stay relevant. – Respect their privacy. – Tailor to their specific interests.
DATABASE
• In-House Database
– Affordable
– Accurate
• Additional Form Field
C O L L E G E A M B A S S A D O R P R O G R A M
• Faucet Face will be looking to hire influential students on college campuses as College Brand Ambassadors.
• Faucet Face will frequently communicate with brand ambassadors.
• The student ambassadors will create brand awareness.
• Students will promote the brand through various tactics.
• Perks will be available to the student brand ambassadors.
POTENTIAL COLLEGES
C U S T O M C O L L E G E B O T T L E S
EVENTS
New York, New York November 15 + 16
Los Angeles, California December 13 + 14
MEDIA CALENDARFaucet'Face'Media'Plan
November December January February SpendWeek'1 Week'2 Week'3 Week'4 Week'1 Week'2 Week'3 Week'4 Week'1 Week'2 Week'3 Week'4 Week'1 Week'2 Week'3 Week'4
SearchGoogle'AdSense $22,000.00
DigitalFacebook $45,000.00Twitter $35,000.00Tumblr $45,000.00Email'Marketing'(SilverPop) $12,000.00
Offline8MediumsStudent'Ambassador'Program $1,225.00Design'Competition'Prize $1,000
EventRenegade'Craft'Fair'NYC $350.00Renegade'Craft'Fair'LA $350.00
Total $161,925.004'Month'Digital'Advertising'Plan $200,000.00
FUTURE RECOMMENDATIONS
• Local Artist Collaboration
• Stay Active on Social Media
• Continue to Seek Out Events
QUESTIONS?
