Marketing Made Obvious
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Transcript of Marketing Made Obvious
![Page 1: Marketing Made Obvious](https://reader034.fdocuments.us/reader034/viewer/2022052623/559c35171a28ab451a8b45d9/html5/thumbnails/1.jpg)
Marketing Made Obvious
![Page 2: Marketing Made Obvious](https://reader034.fdocuments.us/reader034/viewer/2022052623/559c35171a28ab451a8b45d9/html5/thumbnails/2.jpg)
The Marketing Concept
![Page 3: Marketing Made Obvious](https://reader034.fdocuments.us/reader034/viewer/2022052623/559c35171a28ab451a8b45d9/html5/thumbnails/3.jpg)
Product Orientation
![Page 4: Marketing Made Obvious](https://reader034.fdocuments.us/reader034/viewer/2022052623/559c35171a28ab451a8b45d9/html5/thumbnails/4.jpg)
Sales Orientation
![Page 5: Marketing Made Obvious](https://reader034.fdocuments.us/reader034/viewer/2022052623/559c35171a28ab451a8b45d9/html5/thumbnails/5.jpg)
Marketing Orientation
![Page 6: Marketing Made Obvious](https://reader034.fdocuments.us/reader034/viewer/2022052623/559c35171a28ab451a8b45d9/html5/thumbnails/6.jpg)
Marketing Orientation
![Page 7: Marketing Made Obvious](https://reader034.fdocuments.us/reader034/viewer/2022052623/559c35171a28ab451a8b45d9/html5/thumbnails/7.jpg)
Marketing Orientation
![Page 8: Marketing Made Obvious](https://reader034.fdocuments.us/reader034/viewer/2022052623/559c35171a28ab451a8b45d9/html5/thumbnails/8.jpg)
Happy customers mean pots of money!
(well, it’s a starting point)
![Page 9: Marketing Made Obvious](https://reader034.fdocuments.us/reader034/viewer/2022052623/559c35171a28ab451a8b45d9/html5/thumbnails/9.jpg)
What else matters in marketing?
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Marketing
environment
Competitive
environment
Company
Marketing Mix
Customer
![Page 11: Marketing Made Obvious](https://reader034.fdocuments.us/reader034/viewer/2022052623/559c35171a28ab451a8b45d9/html5/thumbnails/11.jpg)
The marketing environment
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PoliticalEconomicSocialTechnologicalLegalEnvironmental
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PoliticalEconomicSocialTechnologicalLegalEnvironmentalEthical
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The competitive environment
![Page 15: Marketing Made Obvious](https://reader034.fdocuments.us/reader034/viewer/2022052623/559c35171a28ab451a8b45d9/html5/thumbnails/15.jpg)
Meet same need or aspiration
Compete for same spending power
“Do it yourself” Do nothing
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The company SWOT – 3 golden rules
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Strengths Weaknesses
Opportunities Threats
![Page 18: Marketing Made Obvious](https://reader034.fdocuments.us/reader034/viewer/2022052623/559c35171a28ab451a8b45d9/html5/thumbnails/18.jpg)
Strengths should be:
• Valuable to the business or to its customers;
• Not shared with competitors;• Difficult or expensive to copy;• Able to be put to use for the
business.
Weaknesses should be:
• Significant to the business or to its customers;
• Not shared with competitors or could give the business a competitive advantage if addressed;
• Not easy or cheap to fix;• Not counterbalanced by other
factors.
Opportunities should be:
• Unlikely to prevent the business taking advantage of other opportunities;
• Large enough to be worth cost/effort;• Accessible, i.e. they can be taken
advantage of by the business;• Likely to be around long enough to be
worth taking advantage of.
Threats should be:
• Not mitigated by other external factors;
• Large enough to make an impact;• Not mitigated by actions the
business is already taking;• Likely to be around long enough to
have a significant impact.
![Page 19: Marketing Made Obvious](https://reader034.fdocuments.us/reader034/viewer/2022052623/559c35171a28ab451a8b45d9/html5/thumbnails/19.jpg)
The company Marketing Mix
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Product
Price
Promotion
PlacePeople
Process
Physical evidence
![Page 21: Marketing Made Obvious](https://reader034.fdocuments.us/reader034/viewer/2022052623/559c35171a28ab451a8b45d9/html5/thumbnails/21.jpg)
Action
Conviction
Comprehension
Awareness
Unawareness
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Thank youFrancine Pickering
Clarity Marketing Ltdwww.clarity-in-communication.com
[email protected]@fmpickering
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