Roadmap: Marketing made easy
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Transcript of Roadmap: Marketing made easy
Scott “Q” Marcus707.442.6243 • [email protected]
@scottqmarcus • facebook.com/scottqmarcus
How to Better Target and Organize
Your Marketing Efforts for Better
Results
Thursday, December 5, 13
Barriers
“Lessons from the Field” by Howard Feiertag and John Hogan
Thursday, December 5, 13
death 1%
move 3%
Barriers
“Lessons from the Field” by Howard Feiertag and John Hogan
friend 5%
competitor9%
product14%
Thursday, December 5, 13
death 1%
move 3%
Barriers
“Lessons from the Field” by Howard Feiertag and John Hogan
friend 5%
competitor9%
product14%
Attitude68%
Thursday, December 5, 13
Behavior 101
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Thursday, December 5, 13
Behavior 101People don’t buy what they need, they buy what they want.
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Thursday, December 5, 13
Trust
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confi
denc
eTrust
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Thursday, December 5, 13
confi
denc
e
Know Me
Trust
4
Thursday, December 5, 13
confi
denc
e Like Me
Know Me
Trust
4
Thursday, December 5, 13
confi
denc
e Like Me
Trust Me
Know Me
Trust
4
Thursday, December 5, 13
confi
denc
e Like Me
Trust Me
Buy Me
Know Me
Trust
4
Thursday, December 5, 13
confi
denc
e Like Me
Trust Me
Buy Me
Know Me
Trust
Open Inquiry
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Thursday, December 5, 13
confi
denc
e Like Me
Trust Me
Buy Me
Know Me
Trust
Open
Closed
Inquiry
Confirmation
4
Thursday, December 5, 13
What to Say?
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Thursday, December 5, 13
What to Say?1. Repetition builds Reputation
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Thursday, December 5, 13
What to Say?1. Repetition builds Reputation
2. A confused mind never buys
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Thursday, December 5, 13
What to Say?1. Repetition builds Reputation
2. A confused mind never buys
3. WIIFM > “So What”
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Thursday, December 5, 13
What to Say?1. Repetition builds Reputation
2. A confused mind never buys
3. WIIFM > “So What”
4. It’s about the benefits!
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Thursday, December 5, 13
What to Say?1. Repetition builds Reputation
2. A confused mind never buys
3. WIIFM > “So What”
4. It’s about the benefits!
(Perception is Reality)
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Thursday, December 5, 13
Emotions
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Thursday, December 5, 13
Emotions
89
34,099
3,343,0853.5810,302,007
163.28
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Emotions
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Emotions
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A Formula
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Thursday, December 5, 13
A Formula
Target Customer
Who We Serve
What We Provide What They Get
Benefit Why It Helps
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Thursday, December 5, 13
A Formula
Target Customer
Who We Serve
What We Provide What They Get
Benefit Why It Helps
14
Thursday, December 5, 13
A Formula
Target Customer
Who We Serve
What We Provide What They Get
Benefit Why It Helps
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Thursday, December 5, 13
A Formula
Target Customer
Who We Serve
What We Provide What They Get
Benefit Why It Helps
I help individuals and organizations overcome
perfectionism & procrastination so they will be more productive, happier, and
healthier.
Striving For Imprefection
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Thursday, December 5, 13
Where to say it?
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Thursday, December 5, 13
Where to say it?Paid:• Mass Media
• New Media
Free:
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Thursday, December 5, 13
Where to say it?Paid:• Mass Media
• New Media
Free:• Public Relations
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Thursday, December 5, 13
Where to say it?Paid:• Mass Media
• New Media
Free:• Public Relations
• Networking
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Thursday, December 5, 13
Staying in Touch
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Thursday, December 5, 13
Staying in Touch
Thanks
Referrals
Evaluations
Endorsements
“TREE”
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Thursday, December 5, 13
conclusions
Scott “Q” Marcus707.442.6243 • [email protected]
@scottqmarcus • facebook.com/scottqmarcus17
Thursday, December 5, 13
Know & love your customer
Understand beliefs & feelings
Speak their language
Ask for an action
Modify as necessary
conclusions
Scott “Q” Marcus707.442.6243 • [email protected]
@scottqmarcus • facebook.com/scottqmarcus17
Thursday, December 5, 13
Scott “Q” Marcus707.442.6243 • [email protected]
@scottqmarcus • facebook.com/scottqmarcus
How to Better Target and Organize
Your Marketing Efforts for Better
Results
Thursday, December 5, 13