Roadmap: Marketing made easy

Scott “Q” Marcus707.442.6243 • [email protected]

@scottqmarcus • facebook.com/scottqmarcus

How to Better Target and Organize

Your Marketing Efforts for Better

Results

Thursday, December 5, 13

Barriers

“Lessons from the Field” by Howard Feiertag and John Hogan


death 1%

move 3%

Barriers


friend 5%

competitor9%

product14%


death 1%

move 3%

Barriers


friend 5%

competitor9%

product14%

Attitude68%


Behavior 101

3


Behavior 101People don’t buy what they need, they buy what they want.

3


Trust

4


confi

denc

eTrust

4


confi

denc

e

Know Me

Trust

4


confi

denc

e Like Me

Know Me

Trust

4


confi

denc

e Like Me

Trust Me

Know Me

Trust

4


confi

denc

e Like Me

Trust Me

Buy Me

Know Me

Trust

4


confi

denc

e Like Me

Trust Me

Buy Me

Know Me

Trust

Open Inquiry

4


confi

denc

e Like Me

Trust Me

Buy Me

Know Me

Trust

Open

Closed

Inquiry

Confirmation

4


What to Say?

5


What to Say?1. Repetition builds Reputation

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2. A confused mind never buys

5




3. WIIFM > “So What”

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4. It’s about the benefits!

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4. It’s about the benefits!

(Perception is Reality)

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Emotions

6


Emotions

89

34,099

3,343,0853.5810,302,007

163.28

6


Emotions

7


8


9


10


11


12


13


A Formula

14


A Formula

Target Customer

Who We Serve

What We Provide What They Get

Benefit Why It Helps

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A Formula

Target Customer

Who We Serve

What We Provide What They Get

Benefit Why It Helps

I help individuals and organizations overcome

perfectionism & procrastination so they will be more productive, happier, and

healthier.

Striving For Imprefection

14


Where to say it?

15


Where to say it?Paid:• Mass Media

• New Media

Free:

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• New Media

Free:• Public Relations

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• New Media

Free:• Public Relations

• Networking

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Staying in Touch

16


Staying in Touch

Thanks

Referrals

Evaluations

Endorsements

“TREE”

16


conclusions


@scottqmarcus • facebook.com/scottqmarcus17


Know & love your customer

Understand beliefs & feelings

Speak their language

Ask for an action

Modify as necessary

conclusions


@scottqmarcus • facebook.com/scottqmarcus17



@scottqmarcus • facebook.com/scottqmarcus

How to Better Target and Organize

Your Marketing Efforts for Better

Results


Roadmap: Marketing made easy

Marketing

Transcript of Roadmap: Marketing made easy