Marketing Innovation – Then and Now
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Transcript of Marketing Innovation – Then and Now
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Marketing Innovations
Firecat Studio February 7, 2013
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A Marketing Technology
My Journey:
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Takeaway: Ride the Waves
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Takeaway: Users are In Charge
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Takeaway: Design for Users
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Takeaway: Work the Channels
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Takeaway: Work the Channels
Trigger Event
EMail Website Posters & Print
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Trigger Events
Internal • New Product • New Service • Charity Work • Community
Involvement
External • World events • Local events • Client events • Community events
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Touchpoints Grid
Channel Focus Website The Full Story, Business Firecat Studio Blog Articles, In-Depth Expertise Facebook San Antonio Community, Personal Twitter Mix FourSquare, Gowalla Travel, Movement EventBrite Events LinkedIn Events, Q&A, Business, Groups TPR Community Events Cal Events KENS Events Calendar Events
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Takeaway: Freshness Counts
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Takeaway: Drive to the Website
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Takeaway: Drive to the Website
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Takeaway: Simplify and Provide Focus
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Takeaway: Simplify and Provide Focus
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Takeaway: Channels = Mouths to Feed
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Takeaway: Use OPC (Other People’s Content)
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Firecat Studio
Susan Price, CEO & Chief Strategist Firecat Studio LLC 918 Nolan #104 San Antonio, TX 78202 210.320.2391 studio 210.872.0445 mobile [email protected] http://firecatstudio.com Firecat Studio on Facebook @FirecatSue