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Group Name

INFORMATION OF GROUP MEMBERS

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NAME OF MEMBER ID

MD. AMZAD HOSSAIN 15102225

MD. TARIKUL ISLAM 15102220

RIFAT AHMED 15102183

HENA YEASMIN 15102219

AZIZUR ROHMAN SHAWON 15102164

Presentation Topic

MARKETING IN 21ST CENTURY

Marketing , marketing, marketing…….

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PRESENTATION CORE ISSUES :

Marketing

Importance of Marketing

Marketing Activities

Core Marketing Concepts

Marketing Process

Marketing Management

Marketed Elements

Types of Market

Marketing Mix

Advertising Objectives

Kinds of Advertising

Marketing 4 Cs

Necessary Task For Successful Marketing Management

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MARKETING 6

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IMPORTANCE OF MARKETING 8

MARKETING ACTIVITIES

Identifying market opportunities

Managing products

Choosing & moving the channels of distribution

Advertising & promotion products & services

Setting price & terms of supply

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10MARKETING CONCEPTS

CORE MARKETING CONCEPTS

Needs and demands.

Target market, positioning, segmentation

Brands

Value and satisfaction.

Marketing channels.

Competition

Marketing environment.

Marketing planning.

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MARKETING PROCESS 12

Need Research Design

Test Package/Price

Promote BuildDistribution

MARKETING MANAGEMENT 13

MARKETED ELEMENTS 14

TYPES OF MARKET 15

MARKETING MIX 16

ADVERTISING OBJECTIVES

Introduce new products

Position brands

Obtain outlets

Ongoing contact

Support sales force

Get immediate action

Maintain relationships

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KINDS OF ADVERTISING

• Pioneering

• Competitive

• Reminder

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MAJOR KINDS OF MEDIA FOR ADVERTISING

Television

Newspaper

Magazine

Radio

Outlook

Internet

Outdoor

etc.

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MARKETING 4 Cs

1. Customers

2. Competitors

3. Cost

4. Capabilities

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NECESSARY TASK FOR SUCCESSFUL MARKETING MANAGEMENT

• Developing marketing strategies

• Connect with customers

• Make a strong brand

• Shaping the market offerings

• Create long term growth

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DEVELOPING MARKETING STRATEGY

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CONNECT WITH CUSTOMERS 23

MAKE A STRONG BRAND 24

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