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Marketing Huddle | Power Networking Blueprint-part 2
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POWER NETWORKING MODULE 2
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http://www.marketinghuddle.com Most successful business owners will tell you that there are three critical assets in their business: Their customers Their product or services Their business relationships All of these take hard work to develop, but the third one (business relationships) is one that often gets neglected. Relationships are difficult to build at the best of times. But, when you’re busy with all the other “stuff” of life, they’re often the part that gets neglected – whether they’re personal or business relationships. Find out what one of the biggest mistakes you are making in marketing your small business! After years of consulting with business owners on their Marketing Strategy a pattern began to appear. I found that we were focusing on specific points in building out their strategy and each one built upon the previous. As I began to research these strategies, a simple system appeared that delivered powerful results. Once I began to walk the client through the steps, I drew 3 boxes on a Legal pad and it opened up vast amounts of opportunities for us to grow their business. The simplicity of the "boxes" is what gives it the powerful results because anything that becomes cumbersome...doesn't get done! As an avid reader of personal development teachings, such as Tony Robbins, I remembered that he coined his concept of constant-and-never-ending-improvement: "CANI" This gave me the idea to call my system "CA-TA-SA" relating to the 3-box coaching system I created which is a fusion of Competitive Advantage, Target Audience and Strategic Alliances. The result that you will experience is that ALL of your marketing will resonate powerfully with your target audience so that they fully understand why you are the obvious choice! This is a small part of your overall Marketing Plan but is the best place to start to give you a solid blueprint to get started with right away. The next logical step is to move into Strategic Marketing Coaching. Mike Saunders with Marketing Huddle can help! Marketing Huddle LLC 5885 Allison Street PO BOX 746003 Arvada CO 80003 United States (720) 232-3112 http://www.marketinghuddle.com
Transcript of Marketing Huddle | Power Networking Blueprint-part 2
POWER NETWORKING
MODULE 2
THE ELEVATOR SPEECH
Create an elevator speech - a short, condensed story about you lasting 30 seconds to a
minute.
THE ELEMENTS OF A GOOD STORY
Authentic and personalWho you really are What you're passionate
about.
Create different stories for different situations and goals
ACTIVITY:
Draft three possible stories that fit your goal.
Try out all three in practice with friends as well as at real networking opportunities and select the best one.
WHO'S WHO – IDENTIFYING YOUR TARGET NETWORKING PROSPECTS
INTRODUCTIONIn order to benefit in the best
possible way from your networking, you need to identify target prospects, or the specific people you want to meet.
WHO YOU ALREADY KNOW
Who is already in your network?
Write down their names, how you know them, and what you've done for each other in the past.
WHO YOU WANT TO KNOW
Create a profile for the kind of people you want to connect with through your networking.
Make this profile as detailed as possible.
HOW TO CONNECT
Connect with your target prospects by finding them,
approaching them, and telling them your story.
FINDING YOUR PROSPECTS
Research and find out where
your target prospects are and then make it a point to be
there.
Research the people
you're going to
meet BEFORE
each networking function.
ACTIVITY: Make 3 lists:
1. Contacts you already have
2. Contacts you'd like to have
3. Power players that can help you reach your goals
Research the best places to connect to your market and create a schedule for visiting them.
POWER NETWORKING – WHAT TO SAY AND HOW TO SAY IT
Prepare what you're going to say when you meet people…and practice.
WRITE A SCRIPT
Write a script for an imagined
conversation to help you prepare.
QUESTIONS, QUESTIONS
Prepare general questions to ask people that you
meet.
OPENING AND CLOSING
Create an opening and closing to your
conversation.
FREQUENTLY ASKED QUESTIONS
Prepare stock answers for questions that
people may ask you.
PRACTICING YOUR CONVERSATION
Practice your conversation with someone else and
get their feedback.
SAYING THE RIGHT THINGS TO THE RIGHT
PEOPLEResearch the people you'll meet at each networking function
beforehand.
It may seem awkward at first, but after you
start attending functions, talking to
others will come naturally to you.
ACTIVITY:
1. Draft a hypothetical conversation script.
2. Create a personal FAQ with answers to stock questions.
3. Prepare your own questions to ask, an opening and a closing.
4. Practice with a partner to get feedback.
POWER NETWORKING FOLLOW-UP STRATEGIES AND ETIQUETTE
Networking doesn't get you
anywhere if you don't
follow up with the contacts you meet.
WHY WE DON'T FOLLOW-UP
People often don't follow up because they assume the other party will, but
as time passes, the opportunity disappears.
YOUR FOLLOW-UP SCHEDULE
Plan to follow up 24 to 48 hours
after you meet a new contact.
WHO IS THIS AGAIN?Remind the person of your name and where you met.
If you're following up by email, put as much pertinent information as possible in the subject.
SHOW THAT YOU WERE LISTENING
In your follow-up communication, mention
something specific from the conversation you had with
them.
