Focus / Future-facing marketing, consumer culture & emerging technologies

Format / Quarterly magazine & DVD Online resource Newsletter Feed bespoke intelligence service Insider consultancy division

@contagiousmag

“Here is Edward Bear, coming

downstairs now, bump, bump,

bump, on the back of his head,

behind Christopher Robin. It

is, as far as he knows, the only

way of coming downstairs,

but sometimes he feels that

there really is another way, if

only he could stop bumping

for a moment and think of it.”

A. A. Milne, Winnie-the-Pooh

Marketing language places barriers

between ‘them’ and ‘us’

Marketing for People, not Robots: Less Killer App, More Killer Experience

A Contagious Trend Briefing

The ‘Dude we should do’ philosophy…

…and the endless market for simplicity.

StarHub / Musical Fitting Rooms

StarHub / Musical Fitting Rooms

• Average click-through

rate of 84%

• Over 47,000 songs

from 16 genres were

recommended

• Downloads increased

by 21%

• Brand equity among

youth up 57%

So, in conclusion…

It’s all about convergence…

… and making sure it’s useful, relevant,

or entertaining. Maybe all three…

And remember, it’s for real people.

Thank you. will@contagiousmagazine.com

@contagiousmag