Marketing essentials for geeks and nerds
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Transcript of Marketing essentials for geeks and nerds
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Marketing Essentials for Nerds and Geeks
Ganesh Samarthyam
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I code 18 hours a day; all this marketing stuff is
complete non-sense;I DON’T NEED IT!
My product is great!
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Code Wizardry != Commercial Success
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18-Hours-A-Day != Commercial Success
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Great Product != Commercial Success
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“viral” product != market success
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Insanity: Doing the same thing over
and over again and expecting different results!
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“Create the right product”
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What exactly does the “right
product” mean?
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How to find which product to develop?
Your interests
Your skills
Market need
Your product
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Am I passionate about the product?
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Do I have necessary
skills to create that product?
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Does my product
address a real market need?
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Does my product “stand-out” and get noticed in
the crowd?
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The first The only The best!
But what makes outstanding success?
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Is my product “the first”, “the only”, or “the
best”?
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Can you identify him?
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Amish Tripathi’s books
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Why promotion matters"It’s a fallacy to think that a good book sells itself. I can give you a long list of books that I think should have been
bestsellers but nobody’s heard of them. My
management background along with marketing
experience helped me devise effective strategies for promoting my book.”
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Online marketing
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Offline marketing
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Focus on “why” not “what”!
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“Sell the benefits not the features; even better, connect (e.g., tell
stories)”
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Illustration: BlenderBlender is a 3D computer
graphics software
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This is booooring
Selling the features
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Okay, but still…
Selling the features
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Wow! This is amazing!
Sell with a story (emotions)
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www.designsmells.com
bit.ly/sgganesh
@GSamarthyam