Marketing communication ver3.0
description
Transcript of Marketing communication ver3.0
![Page 1: Marketing communication ver3.0](https://reader033.fdocuments.us/reader033/viewer/2022061203/547d4eff5806b508408b4824/html5/thumbnails/1.jpg)
MARKETING COMMUNICATION3S, Simple Short Summary
BLOOD DONATION
![Page 2: Marketing communication ver3.0](https://reader033.fdocuments.us/reader033/viewer/2022061203/547d4eff5806b508408b4824/html5/thumbnails/2.jpg)
MARKETING COMMUNICATION3S, Simple Short Summary
BLOOD DONATION
![Page 3: Marketing communication ver3.0](https://reader033.fdocuments.us/reader033/viewer/2022061203/547d4eff5806b508408b4824/html5/thumbnails/3.jpg)
MARKETING COMMUNICATIONMessages and related media used to communicate with a market.
MARKETING: The process by which a planned, executed management of a product(service), the pricing, promotion and distribution of goods and/or services which lead to an EXCHANGE, which satisfies both the cus-tomer’s and the organization’s needs.
Comprehensibility
MESSAGEwillingness to do-
nate blood
ATTITUDE
MEDIATOR
Mediator Relationship
![Page 4: Marketing communication ver3.0](https://reader033.fdocuments.us/reader033/viewer/2022061203/547d4eff5806b508408b4824/html5/thumbnails/4.jpg)
A blood donation occurs when a person voluntarily has blood drawn and used for transfusions and/or made into biopharmaceutical medications by a process called fractionation.
Donation may be of whole-blood (WB), or of specific components directly.
Blood banks often participate in the collection process as well as the procedures that follow it.
ABOUT BLOOD DONATION
icon icon
![Page 5: Marketing communication ver3.0](https://reader033.fdocuments.us/reader033/viewer/2022061203/547d4eff5806b508408b4824/html5/thumbnails/5.jpg)
0~10 10~20 20~30 30~40 50~60 60~100
45 23 19 22 26 30
81%
43%
36%39%
56%
59%
Reference
AGE
HOW MARKETING IS APPLIED
In the case of (social marketing) or blood donation, is a process which promotes blood donation.
It serves both to inform the population and to change attitudes towards blood donation so that more will members of the community will become blood donors
![Page 6: Marketing communication ver3.0](https://reader033.fdocuments.us/reader033/viewer/2022061203/547d4eff5806b508408b4824/html5/thumbnails/6.jpg)
In the developed world, most blood donors are unpaid volunteers (voluntary non remunerated repeat donations, VNRD) who donate blood for a community supply.
In poorer countries, established supplies are limited and donors usu-ally give blood when family or friends need a transfusion (directed donation).
![Page 7: Marketing communication ver3.0](https://reader033.fdocuments.us/reader033/viewer/2022061203/547d4eff5806b508408b4824/html5/thumbnails/7.jpg)
MARKETING CAN SAVE LIVES
![Page 8: Marketing communication ver3.0](https://reader033.fdocuments.us/reader033/viewer/2022061203/547d4eff5806b508408b4824/html5/thumbnails/8.jpg)
Let us now look at how marketing techniques can help achieve the objec-tives outlined in blood donation.
BLOOD DONATION
![Page 9: Marketing communication ver3.0](https://reader033.fdocuments.us/reader033/viewer/2022061203/547d4eff5806b508408b4824/html5/thumbnails/9.jpg)
![Page 10: Marketing communication ver3.0](https://reader033.fdocuments.us/reader033/viewer/2022061203/547d4eff5806b508408b4824/html5/thumbnails/10.jpg)
![Page 11: Marketing communication ver3.0](https://reader033.fdocuments.us/reader033/viewer/2022061203/547d4eff5806b508408b4824/html5/thumbnails/11.jpg)
![Page 12: Marketing communication ver3.0](https://reader033.fdocuments.us/reader033/viewer/2022061203/547d4eff5806b508408b4824/html5/thumbnails/12.jpg)
POWER OFSOCIAL MARKETINGIN BLOOD DONATION
![Page 13: Marketing communication ver3.0](https://reader033.fdocuments.us/reader033/viewer/2022061203/547d4eff5806b508408b4824/html5/thumbnails/13.jpg)
SOCIAL MARKETINGIN BLOOD DONATION
Organization’s Strategy Planning
Steps :
1. Situation Analysis2. Identification of Target Groups3. Market Studies4. Strategic and Tactical Planning5. Developing Messages6. Evaluation based on Performance Indicators
![Page 14: Marketing communication ver3.0](https://reader033.fdocuments.us/reader033/viewer/2022061203/547d4eff5806b508408b4824/html5/thumbnails/14.jpg)
Many donors donate as an act of charity, but some are paid and in
some cases there are incentives other than money such as paid time off from work.
Donors can also have blood drawn for their own future use (autologous donation). Donating is relatively safe, but some donors have bruising where the needle is inserted or may feel faint.
Fact is…
![Page 15: Marketing communication ver3.0](https://reader033.fdocuments.us/reader033/viewer/2022061203/547d4eff5806b508408b4824/html5/thumbnails/15.jpg)
![Page 16: Marketing communication ver3.0](https://reader033.fdocuments.us/reader033/viewer/2022061203/547d4eff5806b508408b4824/html5/thumbnails/16.jpg)
![Page 17: Marketing communication ver3.0](https://reader033.fdocuments.us/reader033/viewer/2022061203/547d4eff5806b508408b4824/html5/thumbnails/17.jpg)
How often a donor can give varies from days to months based on what he or she donates and the laws of the country where the donation takes place.
Potential donors are evaluated for any-thing that might make their blood unsafe to use.
The screening includes testing for diseases that can be transmitted by a blood transfu-sion, including HIV and viral hepatitis.
The donor must also answer questions about medical history and take a short physical.
PROCESS OF BLOOD DONATION
![Page 18: Marketing communication ver3.0](https://reader033.fdocuments.us/reader033/viewer/2022061203/547d4eff5806b508408b4824/html5/thumbnails/18.jpg)
THANK YOU
![Page 19: Marketing communication ver3.0](https://reader033.fdocuments.us/reader033/viewer/2022061203/547d4eff5806b508408b4824/html5/thumbnails/19.jpg)
THANK YOU