Marketing Communication presentation made by Northpointers
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Category- Readymade Garments URBAN STINT Manika Tekriwal PGP MarComm. Roll No: MC 6
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Transcript of Marketing Communication presentation made by Northpointers
➢3 local market-
•Naveen market
•Arya Nagar
•Kalyanpur
➢Interviewed customers and shopkeepers➢Street market and specialized stores
AREAS COVERED
➢People were not comfortable interacting➢“NO PHOTOGRAPHS PLEASE!!”➢ Pre-conceived notions
CHALLENGES FACED
➢There are specialized garment stores
➢Street shopping culture➢Concept of tailored dresses➢Discounts with clause➢Before hand customer judgment➢Unorganized stores
OBSERVATIONS
➢Organized stores➢Understanding the customer➢Special offers and discounts➢Advertising
RECOMMENDATIONS