Urban Research

Presentation

Kaveri Chandrashekar

MC 04

The Market!

❖Bannerghatta Road – South Bangalore

❖Clusters of stores, three major malls

❖South Bangalore is developing and expanding rapidly

❖Bangalore is an expensive city to shop in

❖Weekend footfalls are heavy at malls – families have

nothing to do

Research Methodology

❖ Talk to the manager or store employee

❖Ask questions about Qualitative factors

❖Range

❖Sales promotions

❖Bill management

❖ Footfall

❖Price Range

❖No. of SKU’s

❖Observe store layout, customers and sales

people - Quantitative

❖ Take pictures slyly

Observations

❖ Modern retail stores place those products in

prominence that will appeal to their core consumers

❖ Stores like Crossword are attempting to enhance the

experience of the shopper

❖ Different sales, with a varying range of discounts,

were bring carried out. Liquidation of the winter

stock.

❖ Discounts are based on stock

Observations

❖Saw a variety of layouts in different stores –

circulation, spine, curving/loop

❖Bill Management is now online

❖ Impulse Purchases

Strategic Solutions

❖ Train the staff to understand their

merchandise

❖ Hold events – a book club or a baker’s club

❖Create a community for shoppers –

personalize the experience

Challenges Faced

❖ Managers were tight lipped about

store information

❖Some of the information shared

seemed inaccurate – e.g. footfalls

❖ Disconnect between stores – no

established “market”

❖ Unable to take clear pictures

Pictures

Thank You