SALES INTERNSHIP

- Disha ChandrikapureMC-02

MarComm 2014-15

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Turnover Rs. 1,776 crores

Customer base15 million

Presence550 cities and towns in India

Globally across 35 countries

Market share53%

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Asia’s largest direct sales organization

7000 Direct Personnel

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AQUAGUARD

TG- Women of the house

25-40 years

AQUASURE

Retail sales

Younger TG

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Direct selling- Priority

Direct sellers/ISPs – Euro Champs

OTHER PRODUCT CATERGORY

KRAs

• Understanding water purifier market

• Understanding the purchase process

TASKS AND RESPONSIBILITIES

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• Prepare the questionnaire and conduct the consumer

behavior survey

Visiting outlets

Interacting with customers

CHALLENGES• Understanding the nature of work

• Hesitation in talking to the customers

• Number of customers interviewed

• Permission from the outlets for research

ACHIEVEMENTS

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• Overcoming the challenges

• Confidence in approaching customers

• Successful completion of consumer behavior research

RESEARCH FINDINGS

• WATER PURIFIER 76% BOIL WATER24%

• 24% people switched brands major reason – “bad after sales service”

• 84% people conducted research before purchase

• Customers were concerned about the taste of water from water purifier while purchasing it.

• 80% of the customers found the taste of the water from water purifier better than the tap water.

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OBJECTIVE- Understand the purchase pattern

RECOMMENDATIONS

• Create awareness about the contamination of water

• Focus on after sales service

• Designs of water purifiers

• Online shopping- developing market

• Create awareness about the technologies like RO, UV and UF

• Better training of ISP’s.

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LEARNINGS• Importance of after sales service

• Purchase of purifiers differ according to water quality and water supply of different areas

 • Distribution plays an important role

• ISP is a strong influencer

• Impurities that a drinking water has

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THANK YOU.