Marketing case services marketing 16-12-2010

Connecting People, Markets and Cultures

Services marketing International environment

Welcome

Introduction

• 100% China – Europe Business Development• Annie Zheng Yi: ex-Unilever (China) • John de Weerdt: ex P&G

• Advice and implementation• Strategy | Marketing | PR & Communication• Find, evaluate and manage distributors• Cross cultural workshops• (Out) sourcing

•Strategic alliances• Haoke (Shanghai)• Hi-China (Beijing)



Objective

Provide insight in:

•Our strategies to generate business •Our new initiative

1. Introduction2. Internationalization3. China4. Barriers5. How to overcome barriers6. New initiative7. Discussion + Q&A

Agenda


Internationalization (1)

Growing internationalization The world’s economy is becoming more and more integrated. •Trade

•Foreign Direct Investment

•Transfer of knowledge and technology

The business enviroment for European companies is changing


Internationalization (2)

Increased competitive pressure

•Dutch and European competitors

•International competitors• Western• New economic powers (e.g. China)

Expand your business to key markets (internationalize)


• The new economic super power of the 21st century

• Fast growing economy

• Large labor pool The factory of the world

• 1.3 bn consumers The market of the world

China has become a key market

China (1)


China (2)

* Source: CIA World Fact Book Purchasing power parity 2008 estimate

Country GDP *1 United States $ 14,580,000,000,0002 China $ 7,800,000,000,0003 Japan $ 4,487,000,000,0004 India $ 3,319,000,000,0005 Germany $ 2,863,000,000,0006 United Kingdom $ 2,279,000,000,0007 Russia $ 2,225,000,000,0008 France $ 2,097,000,000,0009 Brazil $ 2,030,000,000,000

10 Italy $ 1,801,000,000,000

Perspective1 World $ 70,650,000,000,0002 European Union $ 14,960,000,000,000

Top 10 economies of the world


http://www.020job.com/serve/vertisement.aspx

http://image.baidu.com/i?ct=503316480&z=0&tn=baiduimagedetail&word=%D1%CC%CC%A8%CD%F2%BB%AA&in=2314&cl=2&cm=1&sc=0&lm=-1&pn=24&rn=1&di=1891763420&ln=494

http://image.baidu.com/i?ct=503316480&z=0&tn=baiduimagedetail&word=%B3%A4%BA%E7%B1%EA%D6%BE&in=25796&cl=2&cm=1&sc=0&lm=-1&pn=1&rn=1&di=1251690768&ln=51



Opportunities

•Reduce the cost price by (out) sourcing in China

•Expand sales and marketing activities to China

•Produce and sell

•City marketing•Trade•Tourism•Students•Investment

China (3)


Inbound & outbound opportunities

Connecting People, Market sand Cultures

• Economic

• Political • Legal

• Technical

• Competitive

• Social

• Language

• Cultural

Barriers to international business


How to overcome barriers

PMC Connect


Media coverage Report



PMC Connect

China Netwerk

Guanxi.nu


Guanxi.nu video

Inspire & inform

•Forum•E-newsletter•Linkedin•In the picture•Members-only


PMC Connect

MING Translations

China Netwerk

Guanxi.nu


Language & Culture

E-Newsletter•Segmented•Propositions

Website•Content•Links


PMC Connect

MING Translations

China Netwerk

Guanxi.nu

China-Europe Growth

Foundation


China-Europe Growth Foundation

Reasons•From the hart (MVO)•New way of generating business for PMC•Building relationship with existing customers

Target group (Primary)International Chinese students and young professionals

MissionImprove the employability + support further career development

Strategy•Connect target group and international organisations. •Work closely with companies, institutes and universities

29

Role of industrial policy on the Chinese Automobile Industry

October 20, 2010

Welcome

Opportunity• China is booming• International career development = attractive• International experience = point of distinction

Challenge

• Severe competition on Chinese Job market

• The talent pool is getting bigger, and non-stop

Student perspective

Partners

•Universities•Attract students•Customers satisfaction

•International organisations•Access to China•Reduce the barriers•Loyal employees•High potentials

•(Local) governments•Attract Chinese students•Attract Chinese investments•Ambassadors

http://www.youtube.com/watch?v=VCuJbO7s1Fw

On-line•Vacancies + Internships•CV data bank•Activities

Off-line•Training/workshops•Meet & Greets•Network events

RUG as test•Embedded•Office on site

China-Europe Growth Foundation Website

Activities

First results


PMC Connect

??MING Translations

China Netwerk

Guanxi.nu

China-Europe Growth

Foundation


Q & A

Discussion•On-line versus off-line•How to engage target groups

Marketing case services marketing 16-12-2010

Business

Transcript of Marketing case services marketing 16-12-2010