Case Study Marketing Financial Services to HNWs

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1 Case Studies Finance: Building digital credibility with high nets Client: Kennedy Investments

Transcript of Case Study Marketing Financial Services to HNWs

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Case Studies

Finance: Building digital credibility with high nets

Client: Kennedy Investments

Peter Kennedy wanted to launch a

high-end investment service

He had a compelling if complex story……

…but no brand or digital presence

We knew investors needed

educating…

…but the key was to build personal trust

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So, the name became the brand….

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..simple motion graphics explained complex concepts

..& the in-depth, startlingly honest

interview…….

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..gave the measure of the man

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