CHAD The Marketing year

Late January -Twitter account setup • Developers spread word of twitter account under Chad’s

persona via retweets. Basic Facebook account also created, mainly to promote twitter.

Early Feb weeks – Sticker rampage • Stickers of Chad swarm London South Bank’s skateparks.

Awareness developed in skater culture. Twitter account is linked on stickers.

22 February: Publicity Stunt •  22 skaters will enter the toilets of a series of buildings

surrounding the market square in Cambridge. The will change into Chad’s clothing and mullet wigs and run out of the buildings. One will be holding a boombox that will play the main menu music and the skaters will swarm the market skating recklessly if they can on the cobblestones. Several will do flips off the central fountain and then will proceed to skate around the surrounding areas in a large crowd.

•  University areas will be targeted too. •  On the back of the skater’s pink shirts, the vine and twitter

account names are written. •  The next day, a video will be uploaded of skaters, dressed as

Chad doing various tricks at Cambridge skate park and around Cambridge parks and rails.

March 28: Beta Demo at Rezzed 14’ • Beta version demo at Rezzed. •  The UK indie game event would provide a great

introduction to game and would act a basic consumer test, to confirm that our gameplay is having the essential emotional impacts that we expected.

•  This will be a casual yet essential event to attend. It will act as a reassurance if we are successful at this event or a wake up call in terms of development if not.

19-20 March: Trailer uploaded to Youtube + Twitter • Uploaded on official Chad account that would be

promoted under Chad’s alias on Twitter. •  Throughout the days of the 19th and 20th, Snippets of out

trailer, in silence, will be featured on our vine account and spontaneous posted on Chad’s twitter account, yet blurred out by old VHS fuzzy effects and a sound that suggest a broken television.

Thursday 9th May • Chad is released in UK app store at 11:00am.

• After leaving a strong gap between our publicity stunts for Chad and the trailer release, we release the full version of the game.

April 11- PAX EAST •  Arrive on 4th and on the same date, release the Chad

basketball vest to order off Amazon/eBay/Asos, link it off our twitter page.

•  Form a team of basketball players to wear these vests, along with blonde mullets and play basketball around many of Boston’s courts.

•  Also, this basketball team will attend the NBA team Boston Celtics game, wearing these vests, mullets and holding skateboards. They will be asked to act very eccentric and try to feature on the big screen as much as possible, by chanting 80’s songs and celebrating in the gangways. If they get kicked out, they will inevitably be featured on the big screen.

•  Attend PAX East and promote our 8 bit themes and graphics. Compete in Omegathon.

June 10- E3 14 in LA • Arrive in LA on the 6th, with a selected 80’s cover band. •  The band will busk in some of the most popular busking

spots in LA, performing 80’s renditions of well known songs, under the band name, “Krystal Slipper”, wearing the trademark mullet wigs.

• On the 10th we will promo at E3, releasing Mo’s T shirts on the same day and selling them at the convention.

• Here we will debut the most upgraded version of the game to date and will again broadcast the trailer.

18th September – Tokyo Game Show • Arrive in Tokyo on 15th. • Basketball team, Skate team and Krystal Slipper are all

present and perform around the city. • Showcase vests, stickers and full game.

25th September - EGX London •  Like Birmingham, we’ll offer a play through but this time

it’ll be of the full game. • All merchandise we’ve released so far will be sold at this

event.

Tuesday 7th October • Game is released in China and Japan. • Will be released at 3:00am (GMT)

Thursday 9th October • Game is released to US audience after long wait. • Will be released at 10:00am (Eastern time)

• On the 14th, Halloween updated will be released.

Tuesday 10th Novemeber • Release game at 11:00am for Europe, two weeks before

we showcase everything at DreamHack Winter on the 27th in Jonkoping, Sweden, which we will arrive for on the 24th.

• On the 4th December, Christmas Update will be released.