Marketing Automation: Is it a Sales Tool or Marketing Tool? [Infographic]
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13-Sep-2014 -
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Marketing
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Despite its seemingly partisan naming, marketing automation is growing into an indispensable tool for both sales and marketing teams. Sales teams become more effective, marketing teams can do more with less, and accurate ROI and common goals align the two departments better than ever before. Let's take a look at how each group uses automation for success.
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