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Made By:Abhishek Chauhan 191263135

Prateek Mathur191263234WHAT IS GREEN MARKETING?green marketingis the marketing of products that are presumed to be environmentally safe.

A SIMPLE DEFINTIONIn simple terms it refers to the process of selling products and/or services based on their environmental benefits.Such a product may be environmentally friendly in itself or produced and/ or packaged in this way.

THE AMERICAN MARKETING ASSOCIATION (AMA) DEFINITIONA 3 WAY DEFINTION:(retailing definition) The marketing of products that are presumed to be environmentally safe. (social marketing definition) The development and marketing of products designed to minimize negative effects on the physical environment or to improve its quality. (environment definition) The efforts by organizations to produce, promote, package, and reclaim products in a manner that is sensitive or responsive to ecological concerns

In recent years the term green or eco marketing have come to prominence and reflect a growing concern at all levels of the impact of the increased consumption on physical environment.The implications of the destruction of the forests , the appearance of holes in the ozone layer etc were widely published and created a wave concern about the destruction of our natural environment.Therefore many consumers are in favor of eco-friendly products .This has created some impact on marketing .5Green marketingrefers to the process of selling products or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced or packaged in an environmentally friendly way.

Many manufacturers have recognized environmental concerns as a source of competitive advantage and have developed products with a green image

Mcdonalds have stopped packaging their hamburgers etc in polystyrene containers and now use cardboards which comes from a renewable resource and is biodegradable or recyclable .

Eco label is an environmental claim that appears on the packaging of a product .It is awarded to a manufacturer by an appropriate authority. ISO 14020 is a guide to the award of Eco-labels.The government of India launched an Eco-mark Scheme in 1991 to increase consumer awareness in respect of environment friendly products. The aim of the scheme is to encourage the customers to purchase those products which have less harmful environmental impact.ECO LABELLING

Improvement of image and sales of productsManufacturers being more accountable to environmental impacts.Consumers awareness that their choice of product do affect the environment as some products are less damaging to environmental than othersEco labeling leads to

Products STATUS FOR ECO-MARK DEVELOPMENTSoaps and detergentsPaperFood itemsLubricating oilsPackaging materialsPaints and powder coatingsBatteriesElectrical / electronic goodsFood additionWood substitutesCosmeticsAerosol propellantsPlastic productTextilesFire extinguisherLeather

THE DARK SIDE OF GREEN

ONE BIG GREEN LIEFord Motor Company

In 2004 one print ad read, "Green vehicles. Cleaner factories. It's the right road for our company, and we're well underway." But it only planned on producing 20,000 of its Hybrid SUVs per year, while continuing to produce almost 80,000 F-series trucks per month 13