Internet Marketing At Its Best

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Welcome to Internet Marketing www.MavericksMoneyMaking.com

description

Internet marketing is one of the most powerful weapons in any company's arsenal. Due to its unlimited reach, it has become one of the necessities in every company in the 21st century. This presentation deals with some of the aspects of internet marketing and its advantages to individuals and companies. The presentation also goes into some of the technical aspects of internet marketing so that it gives the readers an idea as to what things are required by an internet marketer to connect to his buyers and earn money successfully.

Transcript of Internet Marketing At Its Best

Page 1: Internet Marketing At Its Best

Welcome to Internet

Marketing www.MavericksMoneyMaking.com

Page 2: Internet Marketing At Its Best

Contents Introduction to Internet Marketing Market Research Selection of Market Niche Research Listening to the problems Creating Solutions Finding Solutions Connecting the Market to Solutions Driving Traffic Capturing Details on Site Squeeze Page Setup Auto-responder Setup Email Marketing Free Giveaways Expanding The List Sorting The List Increasing Reputation Internet Marketing in a Nutshell

Page 3: Internet Marketing At Its Best

Introduction

Internet Marketing is buying and selling of goods online without a physical place where buyers and sellers meet. The definition of market has had a drastic change with the advent of internet marketing.

Example:

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Buyer Located in Australia

Internet Located in America

Seller

Page 4: Internet Marketing At Its Best

Market Research

Any company or individual who is interested in online marketing has to first do the market research to find out what the people are searching for. Based on the volume of searches in any given month for a particular string of keywords, the decision can be taken whether to enter the market or not.

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Raw Research

Search Engine Ads

Forums Newspapers Local

Magazines Hoardings

Page 5: Internet Marketing At Its Best

Selection of Market

Markets can be selected based on personal interest and expertise. But, in the long run, to be successful in internet marketing, those markets should be chosen which are high yielding in shortest period possible.

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Markets

Buyers

Solution Seekers

Immediate Relief

Preferable Markets

Future Decision

Collectors

Immediate Ownership

Deferred Ownership

Free Info Seekers

Avoid

Page 6: Internet Marketing At Its Best

Niche Research

Once the market is selected the research has to be done further to find out the highly profitable sub-markets or micro-markets. Micro-markets are also called as niches. By focusing on a specific aspect of a larger market the chances of generating sales and profits increase exponentially.

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Market Niches

Profitable Niches

High Ticket Items Combination

Selling Low Ticket

Items Non-

profitable

Page 7: Internet Marketing At Its Best

Listening To The Problems

Find out the forums or communities related to the niche.

Participate in the discussion with genuine problem-solving objective.

Suggest the users a proper solution to their problems.

Lead them to the website where they can buy products/services.

Have a system to contact them again in the future for offers and recommendations.

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Page 8: Internet Marketing At Its Best

Market Buyers Hot

Products

Own Similar Products

Create It Yourself Keep 100%

Profits

Outsource

Affiliate Products

Refer The Visitors

Earn up to 75%

Creating Solutions

To make sales and earn profit, we have to sell those things which the people are already buying. Once we know that, we can either create our own products or sell someone else’s products for a handsome commission(Popularly known as affiliate marketing).

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Commission rates differ

Page 9: Internet Marketing At Its Best

Finding Solutions

If creating solutions seems to be a daunting task and your technical skills are limited, you can find them and become an affiliate to those products. Companies pay from 50% to 75% commission to affiliates for selling their products.

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Products

Company Website

Navigate to Affiliate Section

Sign Up & Get Your Unique ID

Promote The Product

Product Catalogue Websites

Clickbank, Commission Junction

Page 10: Internet Marketing At Its Best

Connecting The Market To Solutions

As an affiliate your task is to connect the market to the solution provider. The task can be as simple as just providing a link to the buyer to purchase or as difficult as improvising the original offer and adding irresistibility to it.

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Buyer Searching

For Solution

Affiliate Searching For Buyers

Seller

Page 11: Internet Marketing At Its Best

Driving Traffic To The Site

With increasing affiliates promoting same products, it becomes difficult to earn good amounts of profits selling affiliate products. Therefore, we have to proactively drive visitors to our sites and sell products to them rather than wait for them to come to us somehow.

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Traffic Generation

Articles

Article Directories

Reputed Websites

Magazines

Videos

Youtube

Dailymotion

Metacafe

Blogging

Comments

Guest Blogging

Paid Blogging

Squidoo

Lens

Comments on Lens

Hub Pages Yahoo

Answers Social Media

Facebook

Twitter

Pinterest

Paid Ads

Google Adsense

Yahoo Ads

Sponsored Ads

Page 12: Internet Marketing At Its Best

Capturing Details on Site When the visitors come to your site, most of them will

not make an outright purchase. They are just curious to find out about your site and whether it is worthwhile to spend their money there. Therefore, you have to set up a system of capturing their details so that you can contact them again and make them interested in your site and products.

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Visitor Squeeze

Page Free

Giveaway Auto

Responder Website

Home Page

Lands on squeeze page through various traffic sources

Visitor offered a free gift in exchange for his details

Page 13: Internet Marketing At Its Best

Squeeze Page Setup

A squeeze page is a page meant to capture the details of a visitor before he clicks away from the website. It is also called as opt-in page.

Most of the websites have squeeze page as their index page, which means; it is the first page visible to anyone who comes to their site.

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Squeeze Page

Free Giveaway

Email Capturing

System

Disclaimer

Some Benefits

of Opting In

Page 14: Internet Marketing At Its Best

Auto-responder Setup

An auto-responder is an email marketing tool which helps in sending out promotional emails to buyers and all those who have opted to receive offers from the website.

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Auto-responder

Self-Hosted

Create a List & Email

Account

Create a Database

Design Opt-in Form & Upload

Connect Opt-in

Form to Database

Generate Java/Html

Code & Paste on Webpage

Setup Cron Jobs for Email Retrieval

Third Party

Create a List & Email

Account

Design Opt-in Form

Generate Java/Html

Code & Paste on Webpage

Page 15: Internet Marketing At Its Best

Email Marketing

Email marketing is to send out emails to the people who have opted into our mailing list. The emails may be a notification of new content on website, a promotion, or a free giveaway, a poll or feedback or anything which the webmaster wants to communicate with his subscribers.

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Visitor Squeeze Page Website

Homepage

Emails Sent Periodically to

Subscribers

Confirmation Email Sent To Subscriber to Finalize Opt-in

Page 16: Internet Marketing At Its Best

Free Giveaways

In exchange of visitor’s details the website may give something for free. The freebies will range from e-books, reports, videos, templates, bundled products, niche-related technical stuff or anything else which the website wants to give.

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Freebies

Create Your Own Freebie

Hire Ghost Writer

Purchase Private Label Rights Image is a Must

Page 17: Internet Marketing At Its Best

Expanding The List

When the visitors start signing up on the opt-in page it is time to expand the list for maximum earning. The list can be expanded by driving large amounts of traffic from various sources, swiping the existing email list with other internet marketers, participating in a firesale etc.

Create awesome content and make it go viral.

Contact other marketers for email swipes.

Develop relationship with new subscribers.

Start promoting genuine products periodically for maximum earnings.

Repeat the process of expanding the list whenever possible.

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Page 18: Internet Marketing At Its Best

Sorting The List

When building the list most of the subscribers will be freebie seekers. They will try to get their hands on whatever is free of cost. No matter how much you try they will never spend a single dollar on your promotional emails. This calls for sorting out the buyers(income generators) from the non-buyers.

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Subscribers

Buyers Offered High

Quality Freebies Safeguarded

Soft Selling for long term value

addition

Non-Buyers Offered Normal

Freebies

Offered As Swipes for other

Marketers

Hard Selling to extract some

value

Page 19: Internet Marketing At Its Best

Increasing Reputation After working for some time in a particular niche your

reputation goes on increasing and you will be taken as a leader in that particular market. People will start following your advice and take your recommendations seriously. To further increase your reputation you have to:

Give interviews or podcasts to other marketers and

showcase your knowledge. Give away some of your best products to increase value in

other marketers’ efforts. Give public appearances, tv/radio shows and seminars to

increase your audience and build followers. Pioneer the changes required by most of the business

owners online and provide them at affordable prices. Try to make others’ life easier by creating business systems

which are proven to be successful. www.MavericksMoneyMaking.com

Page 20: Internet Marketing At Its Best

Internet Marketing In A Nutshell

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Market Research and Selection

Niche Research and Selection

Observing Requirements of

People

Finding/Creating Solutions

Connecting The Market To Solutions

Driving Traffic To The Site From

Various Sources

Capturing Visitor Details on Site

Squeeze Page with a Freebie

Auto-responder for email

marketing

Provide Rich Content To Add

Value

Rinse and Repeat

Enter Other Markets for

Business Growth

Page 21: Internet Marketing At Its Best

Thank You

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