Marketing and Web Based Marketing For Expert

M114- DEMO OF E- MARKETING & WEB BASED MARKETING FOR EXPORT

TRAINING PRESENTATION KIT Buy: http://www.globalmanagergroup.com/e-marketing.htm

www.globalmanagergroup.com E mail [email protected] Tele: +91-79-2656 5405 of 5

No of Slides: 190 A. The entire presentation kit has 2 main directories as below.

E- Marketing & Web Based Marketing for Export

01 Intro 02 Competition 03 Adv & Comm. 04 Online MKTG 05 Pricing 06 Total MKT Effort 07 Customer Satisfaction Coverage

Literature (Word Files)

Presentation (Power point Slides)

Programs

01 Intro 02 Competition 03 Adv & Comm. 04 Online MKTG 05 Pricing 06 Total MKT Effort 07 Customer Satisfaction 08 E market ingtrend

Chapter-1.0 CONTENTS OF E- MARKETING & WEB BASED MARKETING FOR EXPORT TRAINING PRESENTATION

http://www.globalmanagergroup.com/e-marketing.htm




PART-1 Topic wise Number of slides in Presentation Part A Programs

Sr. No. Title of Slides No of Slide 1. Introduction 24 2. Dealing with the competition 17

3. Designing and managing communications and advertisements 40

4. On line marketing 39 5. Designing pricing strategies and programs 24 6. Managing the total marketing effort 22 7. Customer satisfaction 18 8. Adapting marketing to the new economy 13

Total No. of Slides 197

Part: A Presentation: - Under this directory further files are made in power point presentation as per the chapter listed below. Such ready-made PowerPoint slides are useful for conducting in-house training program by you • Topic wise Power Point presentation in 08 modules as listed below.

1. Introduction It covers what, why and how for marketing management. It also includes core marketing concepts, Marketing activities and type of markets.

2. Dealing with competition It covers about competition; describe competitive markets, types of competition, market approach, competitive analysis, and guidelines for designing competitive strategy. About bargaining power and how balancing customers and competitors.

3. Advertising and communication It covers what and how for integrated marketing and communication, steps for designing and developing marketing channels audit definitions, Types of audits, audit questions, Audit process, details for process audit, Audit checklist etc. It also covers details of auditor’s conduct, auditee’s conduct.

4. Online marketing

It covers the online marketing and e commerce, factors affecting during launching, describe the 12 myths of e commerce in details. Approaches to e commerce, strategies for e commerce and design the killer web site and privacy.

5. Pricing strategy It covers how to set the price, determine demands, analysis and selection of pricing methods and how to design the pricing strategies.





6. Managing the total marketing efforts It covers how to make marketing relations with other departments, how make marketing plans and reports, strategic controls, sales vacancy analysis, audits, and marketing, annual plan controls, tips for relationship marketing

7. Customer satisfaction It covers the internal and external customers, customer values, how to maximize the customer satisfaction, valuable customer data, characteristics of company to the customer driven, customer care and some examples

8. E marketing trend It covers changes in business practices, how marketing practices changing e-business, web site desiring, customer relationship marketing.

Part: B Literature: - This topic covers write up for the ready reference to the trainer for understanding and reading.

It is given in word. You may also use it for further reading and circulations within audience.

Chapter No. SECTION

1. Introduction

2. Competition

3. Advertising and managing communication

4. Online marketing

5. Pricing

6. Managing total marketing effort

7. Customer satisfaction





Global manager group is a progressive company and promoted by a group of qualified engineers and management graduates having rich experience of 20 years in ISO consultancy and management areas. The company serves the global customers through on-site and off-site modes of service delivery systems. We offer a full range of consulting services geared towards helping all types of organizations to achieve competitiveness, certifications and compliance to international standards and regulations. So far we had more than 900 clients in more than 35 countries. Our ready made training and editable document kit helps the client in making their documents easy and make them complying to related ISO standard faster.

1. Our promoters and engineers have experience of more than 900 companies globally for management training, ISO series consultancy. We had clients in more than 35 countries.

2. Highly qualified 40 team members (M.B.A., Degree engineers) and owner is having rich professional experience (since 1991).

3. We have 100% success rate for ISO series certification of our clients from reputed certifying body and branded image and leading name in the market.

4. Suggest continual improvement and cost reduction measures as well as highly informative training presentations and other products gives payback within 2 months against our cost.

5. So far more than 50000 employees are trained by us in ISO series certification. 6. We had spent more than 60000 man-days (170 man years) in preparing ISO

documents and training slides.

Global Manager Group is committed for: 1. Personal involvement & commitment from first day 2. Optimum charges 3. Professional approach 4. Hard work and update the knowledge of team members 5. Strengthening clients by system establishment and providing best training materials in

any areas of management to make their house in proper manner 6. To establish strong internal control with the help of system and use of the latest

management techniques

Chapter-2.0 About Company





3.1 Hardware and Software Requirements

A. Hardware: -

• Our document kit can be better performed with the help of P3 and above computers with a minimum 10 GB hard disk space.

• For better visual impact of the power point documentation you may keep the setting of colour image at high colour.

B. Software used in Documentation kit

• Documents written in word 98 and window 2000 programs. You are therefore required to have office 2000 or above with word 98 or above and power point

3.2 Features of Training kit: -

• Contains all necessary documents as listed above and comply with the requirements of latest management concepts and more than 1000 man days (9000 hours)

• Written in Plain English

• It will save much time in typing and preparation of training material and slides alone.

• User-friendly and easy to learn.

• Developed under the guidance of experienced experts having experience of more than 200 companies’ latest management system implementation globally.

• Provides model of a Management system that is simple and free to establish the management concept in the laboratory.

Chapter-3.0 USER FUNCTION


Visit us at www.globalmanagergroup.com E mail: [email protected] Tele: +91-79-2656 5405


E-CommerceSurvey: 3 out of 4 small businesses do not yet have a Web site.

Small companies account for more than 50% of all retail sales in the U.S., but they generate only 9% of online retail sales.

By 2003, small companies will generate just 6% of online retail sales.

Why?


Factors to consider before launching into e-commerce

Developing a deep, lasting relationship with customers takes on even greater importance on the Web.Creating a meaningful presence on the Web requires an ongoing investment of resources – time, money, energy, and talent.Measuring the success of a Web-based sales effort is essential to remaining relevant to customers whose tastes, needs, and preferences constantly change.


12 Myths of e-commerce

Myth 1: setting up a business on the web is easy and inexpensive.Myth 2: if i launch a site, customers Myth 2: if i launch a site, customers will flock to it.will flock to it.Myth 3: making money on the web is Myth 3: making money on the web is easy.easy.Myth 4: privacy is not an important Myth 4: privacy is not an important issue on the web. issue on the web.


What web shoppers want

10. User-friendly navigation10. User-friendly navigation9. Posted privacy policy9. Posted privacy policy8. Reliable shipping8. Valuable product info7. Customer support7. Customer support6. Valuable product info6. Easy ordering5. Easy ordering5. On-time delivery4. Good selection4. Reliable shipping

3. Well-designed presentation3. Good selection

2. Competitive prices2. Well-designed presentation1. On-time delivery1. Competitive prices

Business customersRetail customers


Approaches to e-commerce

Online shopping malls

Storefront building services

Internet service providers (ISPs)

Hiring professionals to design a custom site

Building a site in-house


Strategies for e-success

Make sure your web site says “credibility.”Consider forming strategic alliances.Make the most of the web’s global reach.Promote your site online and offline.


Designing a killer web site

Select a domain name that is consistent with the image you want to create for your company and register it.

ShortMemorableIndicative of a company’s businessEasy to spell


Designing a killer web site

Give shoppers the ability to track their orders online.Offer Web shoppers a special all their own.Follow a simple design.


INTERNET – for first time visitors

Information about the organizationInformation about the product/serviceInformation on the locationFranchise informationFeedback and suggestionsLatest information


How marketing practices are changing: CRM

Effective customer relationship marketing requires:

Reducing customer defection ratesExtending the life of the customer relationshipEnhancing customer sales / profit potentialMaking low-profit customers MORE profitable or terminating themFocusing on high value customers




4.0 Benefits of using our presentation kit? 1. By using these documents, you can save a lot of your precious time while preparing

the management training areas presentation. 2. Take care for all the section and sub sections in implementation of latest

management concepts and helps you in establishing better system. 3. The user can modify the presentations as per their industry need and create own

management training presentation for their organization 4. Ready made templates and sample documents are available which can reduce your

time in management slides preparation 5. Save much time and cost in conducting training programs 6. You will get better control in your system due to our proven training presentation

material

For purchase visit our web site: http://www.globalmanagergroup.com/e-marketing.htm

Chapter-4.0 BENEFITS OF USING OUR TRAINING KIT



Marketing and Web Based Marketing For Expert

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