Government Program Expert : Marketing Plan

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Transcript of Government Program Expert : Marketing Plan

Page 1: Government Program Expert : Marketing Plan
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Full Service GSA Marketing Plan

Strategic Business AnalysisSAM Registration Assistance

6 Months Winbidspro Membership2 Email Campaigns2 Press ReleasesGSA Processing

4 Quarterly Insight Reports

Commercial Marketing Plan

Strategic Business Analysis2 Years Winbidspro Membership

3 Email Campaigns4 Press Releases

4 Quarterly Insight Reports

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Determine the features and benefits of your products and service offering.

Determine how your product and service offerings impact your customer.

Determine the strengths, weaknesses,

opportunities, and threats that your business faces.

Provide step-by-step assistance with SAM registration

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Database of active local, state, and federal government solicitations

Directory of over 800,000 companies for competitor analysis and partnering strategies

Contact information for government purchasing agents for prime marketing opportunities

Catalog of all awarded and expiring contracts in the open bid market

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Customized graphic email advertisements

Instant visibility to a minimum of 5000 consumers

Targets based on geographical location, NAICS codes, or client selected list

Detailed reporting on campaign response and effectiveness

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Dispersal to online syndication networks with more than 5700 websites

Succinct description of company, services/products, and future goals

One-on-one dialogs with business to bridge the press release with company’s profile

National visibility using major media distribution channels

Connection to over 250,000 news subscribers and 30,000 opt in journalists

Follow up reporting including direct links to where press release can be found

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Research to determine all NAICS, PSC, and FSC codes which apply to your firm

Determination of the most advantageous Federal Supply Schedule

Gathering information to support price negotiations

Preparation of all applicable forms, including Representations and Certifications and Technical Proposals required

Preparation of a proposed Schedule Price List with supporting documentation

Delivery of the completed Proposal to the GSA and monitoring of Proposal Status

Preparation of the Final Proposal Revision at the close of negotiations

Post award instruction to facilitate marketing to the Federal Government

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Business & Marketing Plan Report◦ Years of Industry-specific Data◦ Total Government Figures

  Expiring Contracts Report◦ Forecasting Contracts through 2017

Competit ive Analysis Report◦ Industry-specific Networking Contracts◦ Detailed Company Information

Contracting Off icers Report◦ Detailed Contact Information

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Our Marketing Department is dedicated to puttingour years of expertise to work for your company.

We are devoted to building relationships, revenue,and industry visibility in every market.

As we continue our relationship,our strategies will bring you

measurable and sustainable success.

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