Marketing 2.0
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iamia.net iamia.net iamia.net iamia.net iamia.ne iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.n iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.n iamia.net iamia.net iamia.net iamia.net Marketing 2.0
description
quick presentation of what is inside marketing 2.0 by iamia.net
Transcript of Marketing 2.0
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Marketing
2.0
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http://news.bbc.co.uk/2/hi/programmes/working_lunch/education/2518475.stm
Last year, there were 17,000 brands born in US supermarkets.
Each year, there are 1,000 products of chilled food launch alone in UK.
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http://www.boutell.com/newfaq/misc/sizeofweb.html
In 2006, There are already 100 million websites online.
In 2005, There are already 20 billion pages online.
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But they (and we) still have 24 hours per day.
Customers have more choices
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MORE ad spending,
little
sales returns
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Traditional MarketingInterrupted
Product-CenteredMedia FragmentationConsumer Tuned Out
Less EffectiveMore Expensive
Less TrustedLower ROI
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Marketing2.0
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Permitted Customer-Centered Personal Social Distributed Relevant Innovative More EffectiveLess Expensive More Trusted Higher ROI
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We’re already in the world that people talk to each other, Not advertisers talk to people.
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And anyone can be advertisers.
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In here.
http://joevans.pbwiki.com/Web+2+Point+O+Tools
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http://informationarchitects.jp/
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Make the products that worth talking about.
1
The chocolate lava cake there
was unbelievable!
I found a new noodle cup in 7-11, looks
yummy, have you tried it before?
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Go social.
2Communicate
Define
NetworkingSharing DocumentMusicVideo
Photo
Suggestion
DiscussionCollaboration
Blog
Vlog
Community
Website
TaggingBookmark
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Go innovative.
3 API – Mash Up
SEOMobileCross-site
Portability
RSS
Widget
Po
dcast
Customization
Meme tracking
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Stay connected to the customers.
4
Be there when they want. Don’t be when they don’t.
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Make awarenessGo 2.0Be responsive
awareness visitor customer
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YouThank
http://www.slideshare.net/marimekko/marketing-20-438034/
