A KEO Marketing Inc. Marketers Guide

Marketer’s Guide: Top 10 Changes in Google Analytics

A KEO Marketing Inc. Marketers Guide

Marketer’s Guide to Changes in Google Analytics

KEO Marketing—a leading B2B marketing agency—recently published a report entitled “Marketer’s Guide: Top 10 Changes to Google Analytics.” This document discusses the important recent changes and additions to Google Analytics and the impact they will have on marketers.

Metrics are the fuel driving virtually every decision a marketer makes. This all-important data reveals a wide variety of important insights about the target audience, their motivations and the things that are most important to them.

The Importance of Analytics

The value of detailed and accurate metrics can’t be overstated. Using this data, marketers can best learn about their target audience and plan the strategies that will best motivate them to act. This data also help marketers evaluate which tactics are most successfully—and possibly lets them make immediate changes to improve the results of a campaign in progress.

A KEO Marketing Inc. Marketers Guide

What Google Has Been Up to Lately

For most marketers, the top source for this important data is Google Analytics. However, Google is constantly tinkering with this service, expanding (or in some cases, restricting) the amount and type of data that’s available to you. It’s important to stay aware of these changes so you can adjust your strategy accordingly—and so you don’t overlook valuable data that might be very helpful to you.

A KEO Marketing Inc. Marketers Guide

Hello Secure Search, Goodbye Keyword Data

The biggest change to Google Analytics wasn’t something most marketers celebrated. The switch to secure search meant businesses no longer had access to the valuable keyword data many had come to rely upon heavily in planning and evaluating their content and communications. While there’s no real way to paint this in a positive light, there are things marketers can do to adjust and use other data to help plan effective campaigns.

A KEO Marketing Inc. Marketers Guide

More Positive Developments

On the bright side, most of the recent changes to Analytics have been much more beneficial to marketers. Existing categories and features have been expanded, while a bunch of new ones have been added. These additions help marketers get much more specific insights about their visitors and audience, while also helping them better target the people they most want to reach.

This guide will also touch on other new features that can help marketers better connect with their audience will also improving the website experience for visitors.

To download the Marketer’s Guide to Top 10 Changes in Google Analytics, visit http://www.keomarketing.com/mar-keters-guide-top-10-analytics.html

A KEO Marketing Inc. Marketers Guide

About KEO Marketing

KEO Marketing Inc., a leading B2B marketing agency based in Phoenix, Arizona, develops and implements strategies to help clients increase leads and sales. The company’s solutions include marketing strategy, brand positioning and messaging, search engine marketing and optimization, website development, social media, online advertising, local and mobile marketing, and more. Some of the world’s largest brands have depended on KEO Marketing for marketing programs that deliver tangible and substantial results. For more information see www.keomarketing.com

A KEO Marketing Inc. Marketers Guide