Conversation marketingFebruary 2013

marketdeveloper.com

MD5 Conversation Manager

More than a Preference Centre, the Conversation Manager is an integrated, online place for Brands and customers to have personalised dialogue.

Driving your marketing, and with far greater insight into real customer preferences than ever before, Marketers can deliver ‘right message, right time, right channel’.

...how not to do it...

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Traditional model

Audience

Marketing systems

Database Campaigns D

ata

Analy

sis

Channel

3

Channel

1

Channel

2

Compiles and broadcasts

Limited response

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Conversation marketing

Conversation Manager

Audience

MarketDeveloper v5

Greater engagement:Increase the number of usable, permissioned (and engaged) contacts you recruit onto your database

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Richer, real-time conversations

Conversation PortalsInformation published for sharing & collecting

"Monthly digest by text is best "

"Here are your last 10 transactions & an offer based on your profile"

"Only tell me about UK holidays & term time offers "

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Addresses marketers’ challenges

‣‘I know little about what makes my audience receptive at an individual level’

‣‘We are flying blind’ about interests, preferred channel, frequency

‣‘One way traffic doesn’t make a conversation’

‣‘We don’t generate enough new leads from campaigns’

‣‘How do I recognise my audience as individuals?’

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‣Delivers one to one marketing

‣Enables two way marketing conversations

‣Permission based marketing – and Data Protection compliance

‣Access and capture social media channels

‣Builds & publishes dynamic, configurable customer info sites

‣Direct, dynamic two way link between marketing and customer

‣Connects & publishes information between individuals & brands

MD5 Conversation Manager

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‣Help your audience engage with you

- Let them tell you more about themselves

- Give them more information and value;

- Offers, buying history, articles, deliveries, subscriptions

- Ask them more about themselves

- Surveys, interests, competitions, feedback

Steps to Conversation Marketing

1.Define what information you want to exchange

2.Create as many online portals as you need

3.Publish & integrate within your brand sites

4.Share with your marketing systems

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1. Choose the info to share in MD5

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2. Create your new Conversation Portal(s)

Auto creates an online site. Choose your branding

Choose the information areas you want to publish and collect

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3. Conversation portals are ready!

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4. Integrate within multiple brand websites & campaigns

12

Loyalty

• Brand A• Brand B• Brand C

Brand D

• Warranty• Surveys• Transactions• Loyalty

Warranty• Brand B• Brand C

Surveys

• June• July• August

Transactions• Brand E• Brand F

Promotions• Brand A• Brand B

Customer Portals:New standard method to

publish & collect web customer data

Client marketing

infrastructure

Push

Pull

Conversation Manager(s)

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CONVERSATION MANAGER SCREENSHOTS

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User access to Conversation Manager

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Create a password

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Authentication

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Authentication email

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Confirmation

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Log-in via Facebook

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Log-in via Google

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Create Preference Centre