2010.06 The Conversation Manager

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The Conversation Manager by Steven Van Belleghem #CM48 @Steven_InSi tes

description

Interact Congress Barcelona 2010 Branding Online: The Time Is Now The Conversation Manager

Transcript of 2010.06 The Conversation Manager

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The Conversation Managerby Steven Van Belleghem

#CM48@Steven_InSites

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Word of mouth

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Word of mouthB.G.

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WorLd of mouthA.G.

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We know things are changing,we don’t know how to act upon it

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Need for RADICAL change

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It’s time to jump and to become…The Conversation Manager

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Not just aboutobserving & joining social media

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integration of word-of-mouthin all marketing thinking & acting

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Philosophy

ConversationConversation

AdvertisingAdvertising

BrandBrand

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ConversationConversation

ActivationActivation

BrandBrand

Philosophy

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STEP 1: Brand leverage

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Brand identification is KEY forthe Conversation Manager

1

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Step2: Advertising becomes ACTIVATIONStep2: Advertising becomes ACTIVATION

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Advertising is thestart of a good conversation

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Number of followers

Number of re-tweets

Number of mentions

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Number viewers

Number conversations

Number of blogs

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Number of fans

Number of sharing

Number of reactions

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What should people tell each other

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Step 3: Manage your conversations

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ConversationConversation

ActivationActivation

BrandBrand

Philosophy

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As a managerAs a manager As a brandAs a brand As a peerAs a peer

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“Please don’t change OUR brand; we love it the way it is”“Please don’t change OUR brand; we love it the way it is”

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“Please don’t change OUR brand; we love it the way it is”“Please don’t change OUR brand; we love it the way it is”

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Listen

Ask questions

Open

Honest

Personal

Engagement

Thank you!

Thank you!

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That’s the philosophy of…The Conversation Manager

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A story of CHANGE

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Long term goal:Be ambitious

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“Success is going from failure to failure without the loss of enthusiasm”

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Word of mouth

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Thank you!

Good luck!Questions, feedback, remarks:

[email protected] me: @Steven_InSitesJoin me on LinkedInwww.theconversationmanager.com

#CM48@Steven_InSites