Market Spotlight Brazil - ICEF · Market Spotlight Brazil • The Brazilian scenario still requires...
Transcript of Market Spotlight Brazil - ICEF · Market Spotlight Brazil • The Brazilian scenario still requires...
• The Brazilian scenario still requires caution but is improving
• In the end of 2016, the GDP had a retraction of 8%
• The projection for the first quarter of 2017 is for GDP to grow 0.5%
• Inflation will decrease and will be on the basis of 4%
• Economists now begin to project the return of growth for the third quarter of the year with expressive rates.
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Economy of Brazil
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• Unemployment in Brazil hit a record and reached 12.5 million
Brazilians in 2016
• New perspective for the unemployed, investments in studies
abroad
• The English course is the most sought after for those seeking
to improve during the crisis
• Courses of Masters and Degrees is in 2nd place
BELTA – Brazilian Educational & Language Travel Association
Unemployment
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• Change in the current structure of the high school system
• Flexibility of the curriculum - student can choose the area
of knowledge to deepen their studies
• English will be required in the curriculum.
• This new method should not happen until 2018
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Brazilian high school reform
Font: Ministério da Educação
BELTA – Brazilian Educational & Language Travel Association
Belta Seal Agencies – by Region
212 franchises / outlets73 franchises / outlets
37 franchises / outlets22 franchises / outlets
08 franchises / outlets
South
Southeast
Northeast
North
Midwest
• The Southeast region is the one that most congregates Belta
Seal Agencies, holding more than 60% of Brazil
• The Northern and Northeastern regions are expanding, with the
Northeast being highlighted
• The South continues in second place with 20.7% of the
international education market
BELTA – Brazilian Educational & Language Travel Association
States with more potential
Pesquisa Selo Belta – Agências
Team in charge:Manolita Correia Lima
Danilo ToriniClaudia Cristiane dos Santos Silva
Belta Seal Research – Agencies
Methodology Type of research: quantitative
Target audience: exchange program agency managers, managers of agency networks, franchisees, supervisors, managers, owners or representatives of exchange programs brands.
Tool for data collection: online questionnaire
Method for data collection: invitations sent by e-mail and phone
Sample period: January-March 2016
Range: national
Listing: made available by Belta
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Reach of the Research
135 participants
925 Sales points
The 135 participants represent 882 sales points from Belta agencies and 43 Non-Belta
agencies.
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Main programs sold
P2. List, the main programs sold by your company in 2015 by importance
LANGUAGE COURSE
HIGH SCHOOL(high school)
HIGH SCHOOL
VACATION COURSE(Summer/Winter)
FOR TEENS
LANGUAGE COURSE WITH TEMPORARY JOB
TRAVELER HEALTH INSURANCE
AIR TICKET ISSUING
PROFESSIONAL COURSECERTIFICATE OR
DIPLOMA
WORK IN THE UNITED STATES
(work on vacations)
VISACONSULTING
VOLUNTEERWORK
LANGUAGE COURSE
BELTA – Brazilian Educational & Language Travel Association
Main goals for investing in Exchange Programs
P3. List, the main GOALS your clients have when investing in an Exchange Program, by importance:BELTA – Brazilian Educational & Language Travel Association
Main destinations
P4. List up to TWENTY countries preferred by exchange visitors who have traveled with your Agency in 2015, by importance.
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Main destinations
Place Country Place1st Canada 1596
2nd United States of America 1548
3rd Australia 12684th Ireland 11155th United Kingdom 10816th New Zealand 9837th Malta 7938th South Africa 6829th France 54810th Spain 50211th Germany 43012th Italy 36213th Argentina 35814th Chile 29615th Mexico 10816th Japan 5517th Belgium 5218th Colombia 5217th Switzerland 4720th Austria 34
In total, 50 countries have been mentioned
Canada was placed in the top 3 in 92% of the times in which it was mentioned.
United States was placed in the top 3 in 71% of the times in which it was mentioned.
P4. List up to twenty countries preferred by exchange program visitors who have traveled with your Agency in 2015.
BELTA – Brazilian Educational & Language Travel Association
Aspects that influenced the country choice
P5. List the FIVE aspects that have most influenced your clients on choosing these countries, by importance:BELTA – Brazilian Educational & Language Travel Association
Age group of clients who traveled in 2015
P6. List the age group of clients who traveled in 2015 with your agency, by importance:
The age group from 22 to 24 years oldhas been mentioned amongst top 3 by81% of answering parties.
The age group from 25 to 29 years oldhas been mentioned amongst top 3 by65% of answering parties.
35% mentioned the age groupfrom 22 to 24 years old in 1st
place.
30% mentioned the age groupfrom 25 to 29 years old in 1st
place.
BELTA – Brazilian Educational & Language Travel Association
Main languages
96% answered"English" in 1st
72% answered"Spanish"
amongst top 3 and 53% in 2nd
P7. List the languages of the courses sold by your Agency in 2015, by importance:
BELTA – Brazilian Educational & Language Travel Association
Main factors that enable the sellingof exchange programs/services
P13. List the FIVE main factors that enabled selling programs/services in 2015, by importance.
The clients' need to invest in languages
A permit, so the client is able to conciliate study and work activities
The clients' need to make their resume stand out in labor market Clients' interest in
investing on international education
BELTA – Brazilian Educational & Language Travel Association
Main factors that hinderthe selling of programs/services
P14. List the FIVE main factors that hindered selling programs/services in 2015, by importance.
Dollar/Euro appreciation
regarding Real
A decrease on clients' purchasing power
Clients' unemployment
Brazilian economic/political crisis escalation and a concern of being decapitalized
BELTA – Brazilian Educational & Language Travel Association
Average trip duration
P15. List the average duration of trips contracted by your clients in 2015:
UP TO 1 MONTH
BETWEEN 2 and 3 MONTHS
BETWEEN 4 and 5 MONTHS
BETWEEN 6 and 7 MONTHS
BETWEEN 8 and 9 MONTHS
BETWEEN 10 and 11 MONTHS
12 OR MORE MONTHS
BELTA – Brazilian Educational & Language Travel Association
Sample
Answering parties
• Belta Listing : 551• Listing of Embassies and
Consulates: 1364
42%
Total: 1915 answering parties
have already been in an exchange program
BELTA – Brazilian Educational & Language Travel Association
Answering group ages
P2. How old are you?BELTA – Brazilian Educational & Language Travel Association
Exchange Program Term
P9. How long did your exchange program last?
96% answered "English" 1st.
UP TO 1 MONTH
BETWEEN 2 and 3 MONTHS
BETWEEN 4 and 6 MONTHS
BETWEEN 7 and 11 MONTHS
12 OR MORE MONTHS
BELTA – Brazilian Educational & Language Travel Association
Exchange program financing source
P12. Who funded your exchange program? (You can answer with more than one option)
SOURCE TOTALPersonal savings 49.4%My family 40.6%A National Agency – I have been granted a scholarship 16.1%The University where I study – I have been granted a scholarship 5.2%An International Agency – I have been granted a scholarship 3.5%The Organization where I work – I have been granted a scholarship 1.4%Others 1.2%
BELTA – Brazilian Educational & Language Travel Association
Who has influenced the most to participate in the Exchange Program
P13. Who influenced your decision to participate in an Exchange program? (You can answer with more than one option)
INFLUENCE TOTALFriends who have already participated 31.3%Information obtained from sites specialized in this type of program 25.0%Information obtained in trade fairs to disseminate Study, Work and/or Tourism programs 22.5%My parents 20.2%It was my own decision/I was not influenced 20.0%Information obtained from the Agencies promoting this type of program 13.5%Professionals related to the Educational institution where study 13.4%People in my family who have already participated 9.1%Professionals related to the Organization where I work 6.1%Others 4.0%
BELTA – Brazilian Educational & Language Travel Association
Exchange Program participation goals
P14. List the three main goals of your Exchange trip
1st PLACE QUOTES TOTALInterest in investing in an international education 24.2%Being able to fulfill the dream of knowing different cultures and countries 22.4%Interest to invest in languages 16.3%Having an international experience able to conciliate Study, Work and Tourism 11.5%Interest in traveling and broadening my horizons 7.5%Developing skills related to my profession 7.5%The importance of making my resume stand out 3.0%The interest of living abroad during a given period 2.9%Broaden condition which enable an international career 1.9%Being more autonomous by living away from my family for some time 1.2%Employers' requirement for international experiences 0.4%Interest in making friends of different nationalities 0.4%Other 0.7%
BELTA – Brazilian Educational & Language Travel Association
Reasons for choosing the agency
P16. What were the main reasons for choosing the agency or organization that managed yourExchange program? (You can answer with more than one option)
REASONS TOTALTrust in the Exchange program offered 45.7%Easy to get in touch with 32.8%Customized service 31.2%Final price to pay for the Exchange Program 26.6%Payment method compatible with my budget 25.3%A location easy to access 16.0%Suitable facilities 9.4%Friends' referral 3.2%Others 6.8%
BELTA – Brazilian Educational & Language Travel Association
Type of Exchange Programyou are interested in
TYPES TOTALLanguage Course with temporary job 30.5%Language Course 20.1%Stricto sensu post-graduation: (Masters or Doctors degree) 12.9%Post-graduation (MBA or Master degree) 7.6%Undergraduate Degree 7.1%Vocational course with certificate or diploma 4.3%Cultural tourism 3.8%
Internship (work experience) 3.5%Vacation course (Summer/Winter) for teens 2.4%Volunteer work 1.7%Work in the United States (work during vacation) 1.6%Academic events 1.2%High School 1.0%Other 2.2%
p. 20 What kind of Exchange Program do you intend to go through?BELTA – Brazilian Educational & Language Travel Association
Intended destination country
What kind of exchange do you intend to go through?
RESULTS TOTALCanada 27.6%United States of America 23.1%Australia 9.3%Ireland 7.6%United Kingdom 7.2%New Zealand 3.8%Spain 3.4%South Africa 2.8%Netherlands 1.7%Malta 1.7%Portugal 1.7%Germany 1.4%France 1.4%Italy 1.4%Argentina 0.7%Chile 0.7%South Korea 0.3%Denmark 0.3%Finland 0.3%Greece 0.3%Japan 0.3%Peru 0.3%Czech Republic 0.3%Switzerland 0.3%Taiwan 0.3% P. 21 To which country do you want
to go?BELTA – Brazilian Educational & Language Travel Association