Market segmentation of IFB commercial dishwasher
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Transcript of Market segmentation of IFB commercial dishwasher
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Presented by-Nahid Anjum
Rakesh GakareAbhishek Dujari
Ankit Jain
Market segmentation of IFB commercial dishwasher
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Agenda• Demographics • Operating variables• Purchasing approaches• Situational factors• Buyer’s personal characteristics
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Demographics
• The industry– Consumer durables
• The company size– US$ 250 million
• Customer location– Hotels & Restaurants – Hospitals
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Operating variables
• Company technology– Based on German & Italian technology
• Customer capabilities– Optimum performance– Easy to maintain– Durable
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Purchasing approaches
• Buyer-seller relationship– Quality – Maintenance & repairing– Warranty & guaranty
• General purchasing policies– Modify the procurement communication– Educate vendors the purchasing requirement and
saving benefit of the product
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Purchasing approaches
• Purchasing criteria– Online approach – Direct approach– Get the feature details of the products– See the demo of the product– Make order
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Situational factors
• Urgency of order fulfillment– Depend on demand
• Product application– Removes stains– Effective cleaning– Time saving
• Size of order– Quantity wise
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Buyer’s personal characteristics• Buyer motivation– Increasing efficiency – Cost Saving
• Individual perception– Best way to serve customers as well as increase
the efficiency of employees• Risk management strategies– Proper maintenance– Regular checking of machines
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Thank You