Report of IFB

8/17/2019 Report of IFB

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COMPANY PROFILE

IFB

IFB Industries Ltd. comprises two divisions: Fine Blanking and Home Appliances.The Fine Blanking Division, originall known as Indian Fine Blanks Ltd, started operations

in India in !"#$ in colla%oration with Heinrich &chmid A' o( &wit)erland. Its initial products

ranged (rom (ine %lanked components and tools to related machines like straighteners,

decoilers, strip loaders etc. Its engineering divisions are toda located in *olkata and

Bangalore.

The Home Appliances Division was started in !""! with the vision to revolutionise the wa

Indians live. +ver two decades, we have grown in strength to %ecome a word snonmous

with home solutions. Through a constant evolution o( the ver %est ashing -achines, !/

0lothes Drers, Dishwashers, -icrowave +vens, Air 0onditioners, 1e(rigerators, 0ooker

Hoods, -odular *itchens, Built2in +vens and Built2in Ho%s, we have helped usher in a

li(estle o( convenience and (reedom. Toda, millions o( Indian households use IFB products,

making us one o( the most trusted home appliances %rands in the countr. +ur service

network o( 345 (ranchises and 6,7865 service engineers ensures we deliver e9ceptional

service across the countr. +ur stor is a%out setting the Indian woman (ree In toda;s (ast2

paced world, there


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IFB ?oints, our e9clusive chain o( retail outlets, is designed to give ou a great shopping

e9perience. It is sta((ed % e9perts who know their products inside out. Feel (ree to drop %,

even i( it;s >ust to talk to someone (or advice on home appliances. Demos o( our new smart

product range are availa%le upon re=uest. Let us take ou through the ama)ing (eatures o(

ashing -achines, !/ 0lothes Drers, Air 0onditioners, 1e(rigerators, Dishwashers as

well as some great accessories and additives, designed to complete the IFB e9perience.

e also hold regular classes to teach ou everthing ou need to know a%out the IFB

products ou own or want to own, such as -icrowaves and Dishwashers, including how to

create our own microwave recipes and serve them up in stle.

VISION

IFB will %e snonmous with Innovation @ Technolog in its chosen (ields o( %usiness

activities.

IFB will e9cel in ualit @ &ervices to %e in consonance with 'lo%al &tandards.

MISSION

0ontinuousl ma9imi)ing compan


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Date of Establishment !62" !"#$

Revenue 64".#4 C&D in -illions

Ma!et Ca" 6!37.68#" 1s. in -illions

Co"oate A##ess !$,Taratala 1oad, *olkata2#77, est Bengal

www.i(%industries.com

Mana$ement Details Chai"eson%Bi>on Eag

MD 2 Bikram Eag

Die&tos 2 Bi>on Eag, Bikram Eag, Bikram>it Eag,

' 1a 0howdhur, ' 1a 0howdhur, * -

Cnnikrishnan, ? * Biswas, ?ra%ir 0hatter>ee, 1

-uralidhar, 1adharaman Bhattachara, 1athindra

Eath -itra, &angeeta &umesh, &omen Bal, &udam

-aitra, &udip Baner>ee, &udip -ukher>ee, Tridi%esh

-ukher>ee

Business O"eation 0onsumer Dura%les 2 Domestic Appliances

Ba&!$oun# IFB Industries, originall known as Indian Fine

Blanks, started its operations in India during !"#$ in

colla%oration with &wit)erland;s Hienrich &chmid

A'. The product range includes (ine %lanked

components, tools and related machine tools like

straighteners, decoilers, str.

Finan&ials 'otal In&ome 2 1s. !6#34.7 -illion ear ending

-ar 6!4

Net Pofit 2 1s. $"#.8 -illion ear ending

-ar 6!4

Com"an( Se&eta( ' 1a 0howdhur

Ban!esAu#itos Deloitte Haskins @ &ells

)IS'ORY


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IFB Industries, originall known as Indian Fine Blanks, started its operations in India during

!"#$ in colla%oration with &wit)erland;s Hienrich &chmid A'. The product range includes

(ine %lanked components, tools and related machine tools like straighteners, decoilers, strip

loaders and others.

The engineering divisions o( the compan are located at *olkata and Bangalore. The

Bangalore unit, apart (rom (ine %lanked components, manu(actures motors (or white goods as

well as automotive applications. It also has an ultra2modern plant under su%sidiar uropean

Fine Blanking at re9ham, ales, and C*.

It had recentl ac=uired a microwave oven plant at Bhopal, which is %eing upgraded (or

increased production o( %etter microwave ovens and plans to start a new line in dish2washers.

The Bangalore and *olkata works are I&+ "! and & " certi(ied % TCG &DI. The

Bangaloreunit has %een certi(ied (or T& !3"$" % TCG &DI.

The launch o( (ull automatic washing machines in !"", >ointl with Bosch, 'erman,

marked IFB


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The compan;s customers include -aruti Cdog, Ford India, Fiat India, Toota *irloskar

-otors, Lucas TG&, Brakes India, Autoliv India, 1ane T1, IFB Automotive,

'erman;s Takata ?etri, Borgarner, Avtec and Bosch chasis.

Subsi#iaies*

IFB, in colla%oration with 'erman;s 1H and &weden;s lectrolu9, has two >oint venture

su%sidiaries 22 1H India and 1H Autoliv India 22 to manu(acture automotive seat

recliners or seating sstems and sa(et e=uipment;s.

Latest Develo"ment*

The 0ommittee o( Directors o( IFB Industries had recentl allotted 37, , e=uit shares

o( 1s ! at par to IFB Automotive, a promoter group compan. The promoters %rought in

a%ove (und in line with the direction o( Board (or Industrial and Financial 1econstruction

BIF1 in the sanctioned scheme.

'he IFB +ou"


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From ?recision to ?er(ection

IFB cele%rates over three decades o( e9cellence, cutting edge technolog and solutions that

have touched people


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IFB Industries Ltd.

IFB Industries Ltd. comprises two divisions: Fine Blanking and Home Appliances.

The Fine Blanking Division, originall known as Indian Fine Blanks Ltd, started operationsin India in !"#$ in colla%oration with Heinrich &chmid A' o( &wit)erland. Its initial products



Bangalore.









service across the countr.


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www.i(%appliances.com

IFB Automotive Pvt. Ltd.

IFB Automotive ?vt. Ltd. pioneered the manu(acture o( (ine %lanked automotive components,seating sstems, door sstems and automotive motors in India to meet the growing needs o(

the auto industr. The 0ompan has %uilt a reputation as a leading technolog provider (or

sa(et critical and com(ort related products in the automotive sector. ith a state2o(2the2art

1@D division, IFB Automotive ?vt. Ltd. has the capacit to develop new products

responding to the diverse needs o( its domestic and international customers.

Against a %ackdrop o( tough glo%al competition, IFB Automotive ?vt. Ltd. strives to meet the

highest =ualit demands o( national and international regulator %odies as well as stringent

customer speci(ic re=uirements.

www.i(%automotive.com

http://www.ifbautomotive.com/http://www.ifbautomotive.com/


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IFB Agro Industries Ltd.

IFB Agro Industries Ltd. has, over the ears, carved a niche (or itsel( in India and a%road (or

its various consumer2oriented products %oth (or domestic and e9port markets such as

packaged (oods, (ine spirits, dr ice, %ottling etc. The corporate o((ice is located at -

Bpass, *olkata, est Bengal and is listed in the B& @ E& inde9es. The plant is located

within !4 km o( traditional (armland. It is certi(ied % the C& Food and Drug AdministrationC&FDA and the uropean Cnion C.

www.i(%agro.in

http://www.ifbagro.in/http://www.ifbagro.in/


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IFB Travel Systems Ltd.

IFB Travel &stems Ltd. is the travel division o( the IFB 'roup. Apart (rom our e9isting three

million customer %ase, we also have 43 direct o((ices, 8!$ service (ranchisee outlets and

3,4 dealers in India alone. +ur travel division was esta%lished in !""! and presentl we

have o((ices in *olkata, Bangalore, 'oa and Delhi. +( these, the (irst two are IATA

accredited. e shall soon open o((ices in *erala and 0hennai.

At present, we provide service support to private companies across India. e are also >oining

the elite clu% o( +nline Travel Agents +TA with the launch o( our online travel portal. The

portal will have (eatures to service direct customers B60, other %usinesses B6B and

corporate companies with our comprehensive 0orporate Booking Tool 0BT. This will help

us service our e9isting customer %ase even %etter and also e9pand our network to other parts


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o( India. The product range includes air tickets, hotels, cars, %uses, trans(ers, holidas, cruises

etc.

+ur goal is to esta%lish ourselves as an internationall recognised top2o(2the2line provider o(

travel. This motivates us to o((er new and %etter product ranges in all segments o( the travel

industr.

www.i(%travels.com

IFB Industries Ltd. comprises two divisions: Fine Blanking and Home Appliances.

The Fine Blanking Division, originall known as Indian Fine Blanks Ltd, started operations

in India in !"#$ in colla%oration with Heinrich &chmid A' o( &wit)erland. Its initial products



Bangalore.









service across the countr.

-ission 9plained:

To ma9imise shareholder


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For our 0ustomers:

To o((er them the %est product to %u, an innovative product that constantl outper(orms

peers and outstanding service that makes ever customer smile.

For our mploees:

To provide them with an environment in which ever individual learns, grows and prospers.

For our Business ?artners:

To ena%le them to consider IFB;s products and services as their (irst choice.

For our Investors:

The 0ompan should %e acknowledged as the one with the highest degree o( corporate

transparenc that delivers on the promises given to its shareholders.

IFB PRIVILE+E

IFB home appliances pioneered man modem trends in the Indian household +ver the

ears, IFB has developed products that have changed our li(estle not onl through the ver

%est in wash care technolog, %ut also through a wide range o( state o(2 the2art drers,

dishwashers @ microwave ovens. Toda more than 8 million households on IFB products,

making us o( the trusted home appliances companies in the countr. +ur customer %ase is

growing rapidl not onl %ecause o( our products %ut also %ecause o( the e9ceptional =ualit

o( service. +ur service network covers the length and %readth o( the countr, with more than

!#" (ranchisees across ""4 towns we (eel that it is time o( launch IFB privilege a trul

rewarding loalt programmed. -ore importantl, it is a Jthank ou; gesture to all our loal

customers who have alwas %elieved in the superiorit o( our products and services.


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Consume Duable Ma!et

Indian consumer dura%les market used to %e dominated % a (ew domestic plaers like

'odre>, whirlpool, &amsung, Gideocon, &iemens, IFB. But post li%erali)ation man (oreign

companies have entered into India, dethroning the Indian plaers and dethroning the market,

the ma>or categories in the market are washing machine, re(rigerators, air conditioners and

microwave oven.

India %eing the second (astest growing econom with a huge consumer class has resulted in

consumer dura%le as one o( the (astest growing industries in India. L' and &amsung two

*orean companies have %een maintaining the lead in the industr with L' %eing the leader in

almost all the categories.


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The rural market is growing (aster than the ur%an markets, although the penetration level in

rural area is much lower. The rising income levels, dou%le income (amilies and increasing

consumer awareness are the margin growth drivers o( this industr.

The report highlights the signi(icance this industr has (or the Indian econom, throwing light

on the pre and post li%erali)ation scenario.it discuss the important segments o( this industr

and the growth patterns, trends and the demand drivers. The report also pro(iles the ke

plaers o( this industr, with a discussion o( their %usiness strategies.

PROD-C'S CA'E+ORY

LA-NDRY

IFB Font Loa#in$ .ashin$ Ma&hines

IFB


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IFB 'o" Loa#e .ashin$ Ma&hines

ase our li(e and indulge in things ou love the most with the new range o( Top Loader

ashing -achines (rom IFB. The new Top Loaders epitomi)es (orm and (unctionalit with

ee2pleasing designs and the revolutionar Deep 0lean. hat;s more, there;s A=ua nergie,

A=ua &pa Therap, 8D and $D ash, Triadic ?ulsator and 0rescent -oon Drum. These

(eatures make sure our machine makes optimum use o( water and detergent so that our

power and water %ills are alwas under control. hile the technolog at work ensures an

e9cellent wash, it also handles our (avourite clothes with the care the deserve.

The new range comes with power(ul (eatures including High2low Goltage ?rotection,

-emor Backup and Auto Im%alance 0orrection &stem, protecting our machine (rom

voltage (luctuations and ensuring smooth (unctioning o( the washing machine no matterwhere it is placed in our home.

ith the palate o( colors availa%le and a %ig displa LD screen, the new range o( Top

Loader ashing machines will complement our home decor and ou will de(initel (ind

them eas to use too. Be it a nuclear (amil or a large (amil with %igger laundr worries, ou

could now pick the one that suits our need with capacities ranging (rom 3.4 kg to ".4 kg

with Intelligent ash ?rograms.


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hat;s more, the new range o( IFB Top Loaders come with a 6 ear warrant and ! ears o(

spare parts support with an outstanding service network across India.

&o what;s stopping our (rom %uing a new Top Loader onlineM 0ompare and %u the %est

(rom the com(ort o( our home at our %rand we%site.

IFB Senato Smat 'ou&h an# Senato Smat

IFB &mart Loader ashing -achine, India;s (irst smart load, is much more than an everda

washing machine. &impl %ecause it is well ahead o( the times when it comes to dealing with

laundr and in turn improving the wa ou live. This smart (ront loading washing machine is

smart in ever sense o( the word 2 design, savings and washing.

?acked with (eatures including a Touch 0ontrol ?anel, Drum Lamp, eas Loading ?edestal,

&team ash, smart eight &ensor, ?et Hair 1emoval and 1epeat ash programs, it checks

all the right %o9es thanks to IFB;s out2o(2the2%o9 thinking. And es, there is a special wash

program (or uni(orms too i( ou are in the running (or the &uper -om award

+( course, we know that our li(e will %e thrown out o( gear i( our washing machine goes

out o( service even (or a single da. &o it comes as no surprise that IFB &mart Loader

ashing -achines have a $2ear !/ &uperwarrant and ! ears o( spare parts warrant

with an e9cellent service network across India. hich means no worries a%out our machine

with ever da use and complete peace o( mind ou thoroughl deserve.

Bu an IFB &mart Loader ashing -achine online (rom the convenience o( our home. Let

it take care o( our laundr while ou live our li(e to the (ullest


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IFB Clothes D(e

Cne9pected showers dampening our spirits and clothesM orr not, the IFB range o(

0lothes Drers will help ou out with this %ig pro%lem. -anu(actured in India, IFB 0lothes

Drers are competent enough to give ou !/ dring. &o that ou can even get rid o( the

)ig2)agging cloth lines that work against the aesthetics o( our apartment or home. ith 3

Dring ?rogrammes, now ou can %id good%e to damp, wrinkled clothes, %ad odour and

most importantl allergens that can %e harm(ul such as lint and germs. These home (riendl

(eatures make it a must2have appliance particularl in homes with in(ants and other ounger

mem%ers. And o( course, the product development team had our ears to the ground when we

thought o( the design. e reali)ed that %ringing home a clothes drer shouldn;t %e an

additional %urden (or ou in terms o( space. hich is wh we designed these clothes drers

in such a wa that the can %e mounted on the wall or placed on top o( the washing machine.

-oreover, IFB 0lothes Drers come with a $2ear warrant and ! ears o( spare parts

support apart (rom a world2class service network across the countr. &o go ahead, ease out

our laundr task with an IFB 0lothes Drer. Bu it online toda (rom the com(ort o( our

home. ou will reali)e that our clothes drers are called the %est in %usiness (or ver valid

reasons.


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LIVIN+

IFB Ai Con#itiones

ith the new range o( IFB &plit Air 0onditioners and D0 Inverter Air 0onditioners, summers

are going to %e cooler and winters are going to %e warmer. All thanks to some power(ul

(eatures that work in tandem to give an unparalleled per(ormance. Be it our home sweet

home or an o((ice space with a larger area, IFB Air 0onditioners will go a%out their >o%

silentl, no matter the temperature.

hen it comes to e((icienc and (resher air in our room, Titan 'old vaporator Fins works

wonders % keeping the interiors o( the unit dirt and moisture (ree. And when the mercursoars, the heav dut cooler and high2speed %lower swing into action to cool our environs in

=uick time. hile the !/ copper piping ensures superior e((icienc and worr2(ree

operation, 1$!A gas provides greater cooling without harming the environment. &ilent and

power(ul, the new range o( IFB Air 0onditioners pack in some great (eatures including High

0ooling 0apacit that cool even largest o( spaces in the shortest possi%le time, Feel -ode

and Heat -ode. +ne o( the (lagship models can even %e switched on using a special

smartphone app so that ou can chill our home %e(ore ou even reach home.

http://www.ifbappliances.com/living/split-ac.htmlhttp://www.ifbappliances.com/living/dc-inverter-ac.htmlhttp://www.ifbappliances.com/living/split-ac.htmlhttp://www.ifbappliances.com/living/dc-inverter-ac.html


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+n the installation and service (ront, IFB is the onl %rand to give ou F1 installation (or

our Air 0onditioner % our speciall trained technicians, 834 das a ear with a wide service

network across the countr.

Bring home an IFB Air 0onditioner and sta cooler during summers and warmer even during

the coldest winter months

/I'C)EN

IFB Mi&o0ave Oven

ith IFB -icrowave +vens, itust a%out good (ood (or ou and our (amil. ith a

range o( &olo, 'rill, 0onvection and 1otisserie -icrowave +vens, add (lavour to our recipe

repertoire and then e9plore some more. From Auto 0ook -enus, 0om%ination 0ooking,

-ultistage 0ooking, 1otisserie, Fermentation, Dela &tart, &team 0lean, Deodori)e to

Disin(ect, the (eatures are e9citing enough to do more with our creativit %e it

e9perimenting with (lavours, te9tures or spices. A 82ear warrant on -agnetron and 0avit

means that ou do not have to worr a%out the critical components o( our microwave (or a

long time to come.

hat


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where our (riendl (olks would %e happ to let ou in on the secrets o( putting our

microwave to %est use.

Bu IFB -icrowave +vens online to em%ark on a culinar >ourne that will e9cite ou and

our loved ones.

IFB Dish0ashes

Eow ou can (orget a%out washing dishes altogether and that too at the press o( a %utton.

legant in design and (unctionalit, an IFB dishwasher will win ou over with its ease o( use.

It also makes sure that ou don;t run a high water or electricit %ill with its co ash (eature.

Take advantage o( incredi%le (eatures @ technologies such as 9tra Hgiene #N0, co ash,

Fle9i%le Hal( Load, Ad>usta%le 1acks, Oet ash, &team Dring, ater &o(tening device and

more.

hether ou pre(er a (reestanding dishwasher or an integrated %uilt2in model, an IFB

dishwasher would %e the per(ect appliance to trust with dishwashing. A %uilt2in model would

never look out o( place in our kitchen %ecause it %lends right into our kitchen decor with

ease. ith an IFB Dishwasher % our side, %e assured o( a tension (ree kitchen, ou might

even %e inclined to %id good%e to our housemaid

Bu IFB Dishwashers online to in(use (reshness and hassle2(ree cleanliness into our kitchen.

http://www.ifbappliances.com/kitchen/dishwasher/built-in-dishwasher.htmlhttp://www.ifbappliances.com/kitchen/dishwasher/built-in-dishwasher.htmlhttp://www.ifbappliances.com/kitchen/dishwasher/built-in-dishwasher.htmlhttp://www.ifbappliances.com/kitchen/dishwasher/built-in-dishwasher.html


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IFB /it&hen Chimne(s

ou have alwas wanted our kitchen to %e spotlessl clean %ecause that;s where the most

important activit in the house takes place 2 preparing (ood. -oreover, ou don;t want our

neigh%ours to come knocking at our door when ou are deep (ring our (avourite com(ort

snack or dish that ou >ust stum%led upon on the internet. Here is the good news 2 IFB;s

0himnes are our %est %et (or all the pro%lems mentioned a%ove. The new range o( IFB

0himnes not onl help ou get rid o( (ood odour, it also clears the air, literall.

The new range o( IFB 0himnes consume less power 2 a power(ul advantage that will put a

smile on our (ace and less %urden on our pocket when it comes to electricit %ills. The

advanced aluminium and stainless steel (ilters are ideal (or Indian cooking ha%its, and so

those amongst ou who are keen on deep (ring and making masala curries will %e at a great

advantage with IFB 0himnes.

It;s easier to maintain an IFB 0himne. There is a (ilter %lock indicator (or convenience so

that when the (ilter is chocked or when it is time to clean the (ilter, ou will know straight


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awa. &tale air also dosen;t stand a chance with an IFB 0himne 2 0lean Air (unction ena%les

chimne to %e programmed (or 6$ hours with automatic start ever hour (or ! minutes at a

low speed >ust to remove stale air. There is an Auto &tart (unction and Booster &peed to

remove (umes and odor.

ith 4 ears o( warrant, an IFB 0himne is an investment our kitchen will love. &o go

ahead, take that step and get in touch with us to %u an IFB 0himne in >ust a (ew clicks.

Bring home an appliance that will %e a true companion (or man ears to come.

IFB Built%in Ovens

I( ou are looking (or an elegant addition to the kitchen, ou ma want to give that piece o(

art ou were eeing the coldshoulder. That;s %ecause the range o( IFB Built2in +vens is the

%word o( elegance. -ore over, our ovens are compati%le with standard %uilt2in oven

installation methods.

hile the Tur%o Heater (eature availa%le across all models ensures that the (ood is cooked

evenl % generating hot air that circulates over the oven, &uper 'rill is a must2have (or meat

connoisseurs. I( it is e9ceptionall crisp and tast poultr that ou pre(er, then have it our

wa with the new IFB Built2in +vens. hen our mind wanders and craves deliciousl

crisp meat, especiall when ou are roasting poultr, 1otisserie is the (eature to go to, and it

is %est used with upper and lower heat.

ver new IFB Built2in +ven is (itted with a 0ompact Hinge that works noiselessl and

e((ortlessl when compared to the conventional hinges. The are also easier to clean so that


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%etter hgiene is maintained %oth inside and outside the oven. That a vast ma>orit o( ovens

are availa%le in 0lass A which means the are e((icient and save energ without hampering

the per(ormance. In other words, A 0lass A rating simpl means %etter cooking per(ormance

the the lowest energ consumption and in turn low power %ills. &o it;s time to %ring home an

IFB Built2in +ven that will surel complement our taste and kitchen decor. Bu a %uilt2in

oven (rom the com(ort o( our home and cook and en>o our (avourite dish to our heart;s

content. Bring home the %est %uilt2in oven availa%le in the market in India % simpl placing

an order online in >ust a (ew clicks

IFB Built%in )obs

IFB Built2in Ho%s are not >ust our everda stoves. The are technological marvels with lots

o( stle and attitude. The new range o( IFB Built2in Ho%s command respect even (rom the

most demanding customers in terms o( (unctionalit and elegance. hen our product

developers thought o( this range o( Built2in Ho%s, the alwas had the Indian wa o( cooking

and the Indian kitchen in mind.

ou can now sa good%e to the stove lighter or the ever2disappearing match%o9 too.

Because IFB Built2in Ho%s come with the latest o( technological advancement in terms o(

%urner ignition. All ou need to do is press and turn the kno% with one hand to light the

%urner . Another innovation is the la%our saving kno% that allows (lame levels to %e set to

speci(ic cooking re=uirements.


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ith the new Built2in Ho%s, whether ou need an enamelled grid or the cast iron grid is

reall our choice. I( elegance is something that is high on our mind, the enamelled grid is

the %est choice. All the controls on the new ho%s are placed (acing the user so that we adhere

to the promise o( ergonomicall designed home appliances. 0hoose (rom our range o( Built2

in Ho%s and make our kitchen the centre o( attention with an elegant, versatile home

appliance. *now more a%out %uing IFB Built2in Ho%s % downloading the manual or getting

in touch with us. Bring in an IFB Built2in Ho% toda and watch with pride as it ups the glam

=uotient o( our kitchen to di))ing heights. +( course, ou will %e happ with the (ood on

the ta%le too

IFB Modular Kitchens

A lifetime of memories

It;s where our kids will (irst tr %aking a cake, where ou will recreate old (amil recipes,

where man a (east will %e prepared and the (rantic pace o( li(e will slow down over a cup o(

(reshl %rewed co((ee. IFB *itchens are not >ust a%out ca%inets and doors the are a%out

love, (ood, li(e and togetherness. A%out creating un(orgetta%le e9periences shared moments

with (amil and (riends that tell the stor o( a li(e well lived. An IFB *itchen is the heart o(

our home.

A Kitchen for every occasion


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IFB *itchens are per(ectl suited (or everda living. hether dining, entertaining or

cooking, the adapt to our ever need. Best o( all IFB -odular *itchens (it an home and

an %udget without compromise on =ualit.

Designed around you

our dream kitchen it starts with an empt space and endless possi%ilities. +ur e9perts

design our kitchen in consultation with ou. Eo detail is overlooked our everda needs,

how o(ten ou shop (or groceries, i( ou want to compl with vastu, the kind o( look ou

want. verthing is care(ull considered when creating our uni=ue kitchen.

Style and sustance

IFB *itchens look great on the outside %ut that;s not the end o( it. +ur kitchens are designed

to %e well2organised and e((icient on the inside with eas access drawers and a wide range o(

accessories that ensure each and ever inch o( our kitchen is well2utilised

!ever out of sha"e

?arallel, L &haped, 0 &haped, C shaped or &traight Line or Island IFB -odular *itchens

are designed to (it into kitchens o( an shape or si)e.

Indulge in your "assion. Set yourself free #ith IFB

For a (ree design consultation, get in touch with us. ou can also download our catalogue

here.


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IFB In#usties Limite#Ma!etin$ E1e&utive


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Roles 2 Res"onsibilities

3, IFB ?oints :• ?lanning @ driving catchment area plan thoroughl (or all e9isting IFB ?oints.

• ?lanning, Branding @ maintaining the look @ (eel o( all IFB ?oints.

• -apping IFB ?oints on contri%ution to compan @ dealer.?ro(ita%ilit

analsis

4, BTL Activities: To reach out to customers directl (or creating awareness, demand

generation and direct sales.

• -aking a plan (or a (ull month a(ter discussion with all A& (or doing

Activities at &ocieties and -arkets.• -aking a data%ase o( en=uiries and (ollowing up (or conversations.

5, 1egular visits to dealers:

• For taking (eed%ack (rom 0&1 on customers and competition

• To audit and ensure: the availa%ilit o( ?+?K?+& material, good displa o(

IFB products and good in shop and out shop %randing.

6, 0ustomer Insights: Talk @ Gisit customers on regular %asis to draw insist a%out usage

pattern, satis(action, new (eatures to %e added, cross selling.

7, Driving regular cooking classes:

• ?ost sales cooking classes to %e organi)ed regularl (or customers through tie2

ups with cooking classes, restaurants, clu%s, IFB points, IFB Trained T&1s

0he(s.

• ?resale cooking classes to %e organi)ed as BTL activities at societies and

markets.

• 0lasses to %e standardi)ed (or dishes, uni(orms etc, improved in =ualit and

coverage all across.

8, ?romoting Awareness and sales o( dishwashers and drers through live demos at

cooking classes, dealer outlets, societies etc.

9, Tie2ups with Big +rgani)ationK Institutions (or running special o((er (or their

emploees, their trade and consumer schemes.

:, -aking -I& to report the work done (or a%ove points on a monthl %asis to evaluate

the progress and improving e((ectiveness and productivit.


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Report of IFB

Documents

Transcript of Report of IFB