Market Research Survey Results

The purpose of my research is to find out who my target audience is and what they would most like to see in a music magazine. I created a survey asking appropriate questions about both music and my audience. By collecting my results I hope to reach a conclusion on factors such as; what age and gender my audience will be, what genre my magazine will be, its price and how regularly it is produced.

Gender

Male Female0123456

Gender

Gender

Age

10 to 15

16 to 20

21 to 25

26 to 30

31 to 35

36+

0 1 2 3 4 5 6 7 8 9 10

Age

Age

How often magazines are read

How often magazines are read

DailyWeeklyMonthlySometimesNever

I have discovered, from my results, that in order to draw in a large audience to my magazine I would need to market it to both male and female audiences as I received an equal split of results from my gender question.

My results show that my target audience for my magazine should be 16 to 20 year olds as the majority of my results for my age question were within that age group. This means that I will need to consider younger artists which my audience will be able to relate to.

I have found that the majority of people who completed my survey read magazines weekly. This will affect the regularity of my magazine as it will need to be released as a weekly issue in order to maintain a regular audience. It will also affect the overall price of the magazine as I will need to ensure that it is affordable for young people on a weekly basis.

Preferred genre

GenreRock PopR&BHiphopRapIndieClassicalCountry

Photographs or interviews

Photographs

Intervie

ws

Neither

Both0

2

4

6

Photographs or in-terviews

Photographs or interviews

Where music is found

Facebook

YouTube

Search engines

Band websites

0 2 4 6 8 10

Where music is found

Where music is found

How often music is listened to

I have found that the most popular genre of music is Rock, closely followed by Indie Rock. From this data I have decided that for my magazine to be popular I must include the music from these genres. These results have also determined the house colour and style of my magazine as it will need to fit into the Rock look and have similarities to other Rock magazines.

I will need to ensure that my magazine has a high photographic content as the largest proportion of the people who completed my survey have chosen that they like to look at photographs rather than read interviews. I will need to take this into account when taking photo shoots for my magazine to certify that I have enough images.

My results conclude that using the internet site YouTube is the most popular way to find out about new music. I could use this information to develop an article in my magazine about YouTube and its up and coming Rock bands and artists that I feel my audience would be interested in or to share the best channels to find music on the site.

Daily

Wee

kly

Monthly

Someti

mesNev

er02468

10

How often music is listened to

How often music is listened to

Magazines read

Magazines read

NMEQKerrangVibeRolling StonesOther

How music is accessed

The i

nternet

iTunes

YouTu

be

Deezer

Spotify

Buy it fr

om a music

store

Buy it fr

om a su

permark

et02468

10

How music is accessed

How music is accessed

Price

As my results have shown that music is listened to daily, it would be appropriate to include an article which informed readers about new music and artists so that they can find new music to listen to as they may get bored of listening to the same music all the time. This would enable me to keep my readers interested as they can use my magazine to find out about new music.

My results have shown that Kerrang and Q are the most popular or most recognisable magazines. This has helped me to determine what type of magazine I should make and the layout of the magazine as I can use these magazines as guides as to what my magazine should look like to attract my specific target audience of young people who listen to rock music.

Music is most commonly accessed through YouTube according to my survey results. I could use this information along with my information on where music is found to create an article about artists that use YouTube to promote their music. This would attract the reader’s attention as they can use the magazine to find and to listen to new music through a site which they are familiar with.

Price

£0.99£1.99£2.99£3.99£4.99£5+

The price that people would be happy to pay for a monthly magazine is between £2.99 and £3.99. From this data and my data from how often magazines are read suggests that my magazine should be released every week as that is how often people have answered that they read magazines. I have decided that the most appropriate price for my magazine should be the lesser, £2.99.