2014 Luxury Ecommerce Market Research Survey Results

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    23-Aug-2014
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WBR Digital: Luxury Ecommerce Market Research Survey Results from late 2013

Transcript of 2014 Luxury Ecommerce Market Research Survey Results

  • 2014 Luxury Interactive Benchmarking Study
  • 2 TABLE OF CONTENTS Introduction ..................................................2 Research Findings..............................3-11 About Luxury Interactive.....................12 About WBR Digital..................................12 Introduction Creating digital brand awareness, and adapting to consumers preferences continues to be at the forefront of marketing campaigns for luxury brands. The C-suite at luxury brands is nally acknowledging it is imperative to survive by offering more product online to compete in the global eCommerce space. Luxury brands must connect digitally with their consumer via personal touch as the consumer continues to turn to their online peers for opinions. As such, now more than ever, dollars are being poured into technology to cater toand targetthe online consumer. Luxury Interactive has created the 2013 Benchmarking Study to further evaluate current online retail and digital opportunities for luxury brands and professionals. This report contains evaluations and insights of the 150 participants from the annual Luxury Interactive conference held in September 2013. Professionals from companies such as Saks Fifth Avenue, David Yurman, Viceroy Hotel, and more contributed to the surveys results. To Your Success, Megan Kessler Event Director, Luxury Interactive @LuxInteractive 2014 Luxury Interactive Benchmarking Study
  • 3 QUESTION 1: 83% said 150 million annual online revenue 14% 50-150 million annual online revenue 83%