Market Research Presentation

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Mktg 4100 Mktg 4100 Research Project Research Project Presentation Presentation November 30, 2009 November 30, 2009

description

Presentation I created for my Marketing Research class at Kennesaw State. We were required to perform the entire market research process from creating a survey to analyzing the results.

Transcript of Market Research Presentation

Page 1: Market Research Presentation

Mktg 4100Mktg 4100

Research Project Research Project PresentationPresentation

November 30, 2009November 30, 2009

Mktg 4100Mktg 4100

Research Project Research Project PresentationPresentation

November 30, 2009November 30, 2009

Page 2: Market Research Presentation

To obtain a better understanding of the To obtain a better understanding of the relationship between full-time student relationship between full-time student

employment and grade point average, as employment and grade point average, as well as their time management.well as their time management.

Does having a job as a full-time college Does having a job as a full-time college student affect GPA? Why? How?student affect GPA? Why? How?

ProblemProblemProblemProblem

Page 3: Market Research Presentation

ObjectivesObjectivesObjectivesObjectives

To discover:To discover: How many full-time Kennesaw State How many full-time Kennesaw State

students currently have a jobstudents currently have a job The average number of hours those full-The average number of hours those full-

time students work per weektime students work per week The average GPA for full-time students, The average GPA for full-time students,

for those with a job, as well as for those for those with a job, as well as for those without a jobwithout a job

Page 4: Market Research Presentation

Objectives ContinuedObjectives ContinuedObjectives ContinuedObjectives Continued Whether or not there is a relationship Whether or not there is a relationship

between having a job as a full-time between having a job as a full-time student, and academic performancestudent, and academic performance

Factors other than GPA that are affected Factors other than GPA that are affected by having a job as a full-time studentby having a job as a full-time student

How students effectively manage their How students effectively manage their timetime

Page 5: Market Research Presentation

Method of Collecting Method of Collecting DataData

Method of Collecting Method of Collecting DataData

We composed a survey with questions we We composed a survey with questions we thought would best provide us with the thought would best provide us with the

most accurate information pertaining to our most accurate information pertaining to our researchresearch

Self-administered surveysSelf-administered surveys Both structured and unstructured Both structured and unstructured

questionsquestions Thirteen questions totalThirteen questions total Sample of 50 studentsSample of 50 students

Page 6: Market Research Presentation

Method of Collecting DataMethod of Collecting DataMethod of Collecting DataMethod of Collecting Data

One screening question: Are you a One screening question: Are you a traditional or non-traditional student?traditional or non-traditional student?

Convenience samplingConvenience sampling No monetary incentivesNo monetary incentives Nominal, Ordinal, Interval and Ratio Nominal, Ordinal, Interval and Ratio

data questionsdata questions

Page 7: Market Research Presentation

ResultsResultsResultsResults

Mean GPA- 3.09Mean GPA- 3.09 Maximum GPA- 4.0Maximum GPA- 4.0 Minimum GPA- 1.80Minimum GPA- 1.80

Statistics

GPA50

0

3.0918

3.1000

2.80

.46962

.221

2.20

1.80

4.00

Valid

Missing

N

Mean

Median

Mode

Std. Deviation

Variance

Range

Minimum

Maximum

Page 8: Market Research Presentation

Out of the fifty people surveyed,

62% have a 3.0 and above

36% have between a 2.0 and 2.99

2% have below a 2.0

GPA

62%

36%

2%

3.0 and above

2.0-2.99

below 2.0

ResultsResultsResultsResults

Page 9: Market Research Presentation

Hours Worked per Week

4%

22%

49%

25%

1-10 hours

11-20 hours

21-30 hours

31-40 hours

28 full-time students surveyed currently have a 28 full-time students surveyed currently have a job, while 22 do notjob, while 22 do not

ResultsResultsResultsResults

Page 10: Market Research Presentation

ResultsResultsMean GPA VS. Hours WorkedMean GPA VS. Hours Worked

ResultsResultsMean GPA VS. Hours WorkedMean GPA VS. Hours Worked

No Job

0-10 hours worked

11-20 hours worked

21-30 hours worked

31-40 hours worked

Page 11: Market Research Presentation

ResultsResultsMean GPA VS. Hours Spent StudyingMean GPA VS. Hours Spent Studying

ResultsResultsMean GPA VS. Hours Spent StudyingMean GPA VS. Hours Spent Studying

0-2 hours studying

3-5 hours studying

6-8 hours studying

9-11 hours studying

Other

Page 12: Market Research Presentation

ResultsResultsResultsResults

StatisticsImportance of Time Management

NValid 50

Missing0

Mean 4.30

Median 5.00

Mode 5

Std. Deviation .953

Variance .908

Range 4

Minimum 1

Maximum 5

Frequency PercentValid

PercentCumulative

Percent

Valid Not Important

1 2.0 2.02.0

Slight2 4.0 4.0

6.0

Moderate5 10.0 10.0

16.0

Strong15 30.0 30.0

46.0

Very Strong27 54.0 54.0

100.0

Total 50 100.0 100.0

Importance of Time Management

Page 13: Market Research Presentation

ResultsResultsResultsResults

Top reported factors other than GPA that Top reported factors other than GPA that are affected by being employed as a full-are affected by being employed as a full-time student:time student:

1.1. SleepSleep

2.2. Social LifeSocial Life

3.3. MoodMood

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ConclusionConclusionConclusionConclusion The average GPA for students who are The average GPA for students who are

employed is employed is 3.1093.109 The average GPA for students who are NOT The average GPA for students who are NOT

employed is employed is 3.073.07

No relation between employment and GPANo relation between employment and GPA No relation between hours spent studying and No relation between hours spent studying and

GPAGPA Possible problems:Possible problems:

Students not reporting correct informationStudents not reporting correct information Sample was not large enoughSample was not large enough