9653 Vineyard Court, Suite 102. 9653 Vineyard Court, Suite 102. Boca Raton, FL 33428 USA. Boca Raton, FL 33428 USA.

Tel. +1-561·558·8393Tel. +1-561·558·8393

ACCURATE MARKET RESEARCH was founded with the mission of supplying data and putting it into context so our clients can

create relevant action plans.

Our experience includes more than 25 years in marketing research.

We are members of the following associations:

Background

We are a full service marketing research agency focused on the US General, Mexico, US Hispanic and Latin

American markets.

Our offices are in South Florida, USA and Mexico City, Mexico.

MissionHelp our clients make better

business decisions, based on market research, for

theirBrands, products and/or

services

Vision

Be a strategic partner for our clients. Provide actionable recommendations that let them take advantage of business opportunities

Commitment and passion for the project

Knowledge and experience in the sector

Value added

We Bring:

Philosophy

Market Research: Past and Present

Market Research Past:

• World Dominated by Data and Processes

• Focus on the Numbers

• Research Agency’s role was seen as Vendor/ Supplier

Market Research Present: •Team of Analysts focused on Analysis and ROI

•Focus on Value

•Research Agency’s role is seen as Consultant/ Strategic Partner

Market Research: Future

Our Resources

Confidence in Fieldwork

A rigid supervision process ensures the quality of our data collection is the highest possible.15%-Direct supervision15%-Indirect supervisión30%-Telephone supervision.

Facilities

• Luxurious Focus Group Facility. Focus Vision enabled. Seats up to 12 clients comfortably in the dark room.

. Large rooms with versatile designs for maximum flexibility, to meet all client and project needs.

Technology

• Latest technology for data collection: On-line interviews, web-based CATI plataform, use of IPAD`S, On-line Bulletin Board Sessions and video transmission of Qualitative Studies.

•SPSS used for data processing.

Social Media Analysis

• Allows us to hear opinions, commentaries and rumors (positive and negative), that are posted by consumers in social mediaincluding: forums, blogs and microblogs, such as Twitter, Facebook, Youtube, etc.

On-line Communities

• We create and manage On-line bulletin boards to get the most in-depth insights on our target profiles.

Our deliverables include photos, collages, videos, web links and descriptive essays from the participants.

Our Resources

Online Medical Panel

• Our Medical Panel inlcludes thousands of doctors in different states around the country.

• Studies conducted on-line or via Web-CAPI, to maximize effectiveness.

Studies Include

QUALITATIVE

New Product OpportunitiesAwareness/Attitudes/ PracticesBrand ProtectionBrand PersonalityProduct PositioningMessage DevelopmentCreative Concept DevelopmentAdvertising Evaluation Development of name, brand and

logoProduct and Concept Tests

QUANTITATIVE

Uses & Attitudes/ Habits New Product Feasibility

Testing Brand/ Product Loyalty and

Satisfaction Mystery Shopper B2B Studies Use Testing Taste Testing Shelf Tests/ Purchase

Environment Simultation

Choice Modeling Market Segmentation Brand/ Product Positioning Concept and Product

Testing Price Audits/ Price Elasticity Brand Health Product Tracking Pre Test, post Test and Ad

Tracking

Studies Include (Cont.)

Focus Group Facility

Focus Vision

- Online Video transmission

Client Sampling

Sector Experience

Pharma

Healthcare

Mass consumer

goods market

Technology & Telecommunica-

tions

Automotive

Financial services &

bank

Social mediaSocial mediaResearch-Research-NetnographiesNetnographies

What is a Netnography?

Netnographies are in-depth studies conducted through the use of social media networks that reveal consumer perceptions toward a brand or category. The analysis conducted is both Quantitative and Qualitative.

This methodology allows us to know the opinions, commentaries and rumors (both positive and negative), that are posted in social media sites by consumers. These include: forums, blogs and microblogs.

The social media sites act as a resevoir of expressed consumers’ opinions, perceptions, emotions and behaviors. We access the last 12 months of postings in order to provide the most complete, relevant insights into trends, popularity, shared knowledge, etc.

First we conduct a search for the most relevant social media regarding the designated theme. Then we collect the positive and negative posts relating to the categories and/or brands. We look for descriptives that indicate attitudes, motivations and ideas of different target profiles over time. After collecting the data we measure and analyze the posts in order to make actionable recommendations on how to use this information to create market strategies toward these segments.

How AMR leverages Social Media networks to gather rich insights

- Gather data from the Internet (forums, blogs, microblogs).

- Generated and published by the consumers.

- Monitoring of social networks.

QUANTITATIVEQUANTITATIVE

- Number of mentions by product or category.- Likes and dislikes among consumers.- Consumer behavior and key factors in the category.

QUALITATIVEQUALITATIVE- Feelings and perceptions related by the consumers.- Introspection among consumers.

-

-Discover new Insights

- Improve products and services.

- Focus market strategies on new groups or niches.

- Offer better directed products.

- Identify opportunities and threats.

- Focus advertising toward these markets.

- Offer promotions with higher value added by the client.

How AMR leverages Social Media networks to gather rich insights

Internet Forums Online communities where

consumers post questions, answers, commentaries and have general discussions.

Forums can be associated with specific themes, such as hobbies, geography, sports, lifestyles, illnesses, etc.

Blogs Commentaries or news regarding a

particular theme; these blogs function as personal online diaries.

Some blogs permit the readers to leave their comments, which can generate online discussions.

Microblogs Communication Platform where

users send their status in short messages.

The most popular microblog is currently Twitter.

Sources of Information in the social media networks

Added Value to traditional research with new Insights

Benefits:

• Allows for the quantification and analysisof the people who post in social media networks.• Hear and understand the opinions of the people who are posting. • Direct products/ Focus advertising toward these markets• Focus market strategies on more targeted, specific market segments.• Obtain actionable recommendations from this information.

While Social Media research doesn’t replace traditional methodologies it is a powerful tool for complementing it.

Digital world is creating

new ways interactions between

people occur

Qualitative research methodology conducted by creating and moderating online communities over a pre-determined period of time.

Obtain deeper information and supply more interaction between the participants and the moderator, at all hours of the day.

Offers greater geographic reach than traditional research. Permits users to upload photos, videos, links to websites and share

deeper information to complement the experience. Permit the participants to study and comment on other participants’

posts. These bulletin boards are generally held over 3-7 day periods, not just the 2 hours of a typical focus group.

Online Bulletin BoardsOnline Bulletin Boards

• Because the respondents can take their time and think about their responses without time pressures, the information gathered is much richer. The participants feel freer to express themselves, and can do so through multimedia including collages, photos, videos, and other web sites. They can discuss delicate themes such as money or more intimate behaviors and thoughts.

• Avoids biasing the responses through the influence of having other participants- and even the moderator, sitting at the table.

• Lets the consumers use products when they want to use them and participate when it’s the most convenient for them. This can mean the difference between a well considered, thoughtful answer and a forced confession.

Online Bulletin BoardsOnline Bulletin Boards