CHEF Ltd.:Russian market Overviewfor IBC GLOBAL FORUM

Alexander GorunHead of sales CHEF Ltd.

Chicago June 17‐18

143666mln

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73.86%

26.14%townsfolk

countryfolk

Russian Federation. 

Rank  Name  Pop.  Rank  Name  Pop. 

1 Moscow  11,514,300 11 Ufa  1,094,842

2 Saint Petersburg 5,227,567 12 Volgograd  1,091,200

3 Novosibirsk  1,473,737 13 Perm  1,090,679

4 Yekaterinburg  1,350,136 14 Krasnoyarsk  1,000,601

5 Nizhny Novgorod  1,250,252 15 Voronezh  1,000,496

6 Samara  1,164,900 16 Saratov  900,953

7 Kazan  1,143,600 17 Tolyatti  720,346

8 Omsk  1,153,971 18 Krasnodar  710,686

9 Chelyabinsk  1,130,273 19 Izhevsk  611,043

10 Rostov‐na‐Donu 1,098,991 20 Yaroslavl  606,336

Main cities

Income levelsless than 102$

4%102‐145$

6%

145‐204$9%

204‐291$15%

291‐437$20%

437‐728$24%

728‐1020$11%

over 1020$12%

The average salary in Russia for 2014 ‐ 875$

Income levels: in main Russian cities (US dollars)

Rank Name  Pop. The average wage in

the region. Rank  Name  Pop. The average wagein the region.

1 Moscow  11,514,300$1 702,62

11 Ufa  1,094,842$577,26

2 Saint Petersburg 5,227,567$1 180,76

12 Volgograd  1,091,200$597,67

3 Novosibirsk  1,473,737$411,08

13 Perm  1,090,679$664,72

4 Yekaterinburg  1,350,136$810,50

14 Krasnoyarsk  1,000,601$717,20

5 Nizhny Novgorod  1,250,252$682,22

15 Voronezh  1,000,496$632,65

6 Samara  1,164,900 $664,72 16 Saratov  900,953 $591,84

7 Kazan 1,143,600 $676,38 17 Tolyatti  720,346 $664,72

8 Omsk  1,153,971 $705,54 18 Krasnodar  710,686 $661,81

9 Chelyabinsk  1,130,273 $676,38 19 Izhevsk  611,043 $591,84

10 Rostov‐na‐Donu  1,098,991 $588,92 20 Yaroslavl  606,336 $647,23

The main holidays affecting salesNew Year holidays 1‐9 January

Defender of the Fatherland Day ‐ 23 February International Women's Day ‐ 8 March 

May holidays – 1‐9 May

Revenue from sales by month

How to find a distributor in Russia?!

How to find a distributor in Russia:

•Main international exhibitions

How to find a distributor in Russia:

•Main international exhibitions•Main exhibitions in Russia

Specialized exhibition of dinnerware, giftware, household and home care goods. HouseHold Expo –exhibition of entirely new format, an effective business platform allowing to develop new conceptsand technologies of co‐operation of manufactures and buyers.The exhibition is held twice a year: in September and in January. In «Crocus Expo»International Exhibition Centre the largest and modern fairgrounds in Moscow.

Key exhibitions

The Consumexpo Exhibition was launched at the start of development of the modern Russianmarket of consumer goods. Together with industry participants, the exhibition evolved and developedinto an event that not only gives a picture of the industry but also is an integral part of it.Held twice a year: in September and in January, in «EXPOCENTERE» exhibitioncomplex.

International trade fair "HOUSEWARE EXPO" is held along with the Eastern Europe's Biggest International Specialized Trade Fair "GIFTS EXPO". More than 500 exhibitors will present their products in Autumn edition of the fairs and around 400 exhibitors – in Spring. 

At "HOUSEWARE EXPO" the wide assortment of product categories presented: Tableware of ceramics, metal, plastic; Dining decor; Kitchenware; HoReCa; Home textile; Home decorations & interior items; Bathroom & toilet accessories; Household appliances; Illuminators; Cleaning & supplies; Health & wellness. 

International Specialized Trade Fair "HOUSEWARE EXPO"  will be held on 16‐19 September 2014 and 16‐19 March 2015 in Moscow, in "GOSTINY DVOR" Exhibition Complex.

PIR Restaurant equipment.The main international exhibition of HoReCa segment professional equipment in Russia. Extensive exposition of key domestic and world producers and suppliers of restaurant equipment, automation systems, professional crockery, kitchen utensils and furniture.Held once a year: 23‐26 september Moscow • Crocus Expo IEC.

How to find a distributor in Russia:

•Main international exhibitions•Main exhibitions in Russia•Internet

How to find a distributor in Russia:

•Main international exhibitions•Main exhibitions in Russia•Internet• See website of the companies which are already operating in the Russian market

«Food Show»

Held once a year: in November ; "GOSTINY DVOR" Exhibition Complex.

«PIR» ‐ the largest gastronomic Christmas Fair in Russia. Held once a year: 12‐14 December Moscow • Crocus Expo IEC.

Moscow Food Festival ‐organised by the famous magazine Afisha Eda takes part every summer in the most popular place «Park Gorkogo». 

Key fairs

«Gastronome» monthly food magazine. Published since November 2001. The circulation of 200,000 copies.

Culinary magazine “HlebSol" with YuliaVysotskaya. Published since November 2009. The circulation of 190,000 copies.

Monthly magazine «AfishaEda» . Published since  2008. The circulation of 80,000 copies.

Key magazines

Key Players in housewares Retail

115

14

10

Key Players in Retail

68

106

60

169

3000

Was founded in 2008 by two people ‐ YuliaYakovleva and Sergey Smirnov. 

Company has   offices in Russia (Moscow) and Ukraine (Kiev) and dealers  all over Russia, Belorussia, Kazakhstan. 

Number of employees – 10  The company represents 10 brands 

The company operates in the following market areas:• housewares,• HoReCa,• goods for hunting, fishing and tourism.

CHEF Ltd. Your distributor in Russia

Represented brands

Retail partners«M.video» is the largest Russian consumer electronic retail chain. Started in 1993. 340 brand name stores in 146 Russian cities.

«Tekhnosila» ‐ consumer electronic retail chain.Started in 1993. 100 brand name stores in 60 Russian cities.

«Williams Et Oliver» ‐ retail chain of household utensils Premium&Deluxe class.Started in 2008.9 brand name stores in 2 Russian cities.

Alexander GorunHead of sales CHEF Ltd.E‐mail: alex@1chef.rutel. +79031914855

Thank you for your attention.